Celebrating the Past and Future of Marketing and Discovery with Social Impact, Allen
Автор: Holiday Ryan Название: Growth Hacker Marketing ISBN: 1781254362 ISBN-13(EAN): 9781781254363 Издательство: Profile Рейтинг: Цена: 1516.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Join Ryan Holiday`s revolution and learn how the secret new art of growth hacking can help grow your business exponentially.
Описание: Managerial Decisions on International Price Adaptation: An Abstract.- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract.- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract.- Strategies for Theory Assessment and Enhancement in Marketing: An Abstract.- Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract.- When the service experience drives negative and positive emotions.- Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet.- The Company or the Crowd? Comparing Consumers' Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract.- Global Country Social Responsibility: What Is It?: An Abstract.- Influencing Factors on Moral Licensing Effect - A Meta-Analytic Approach: An Abstract.- The Role of Honor as a Key Global Marketing Dimension for Business and Academia.- The Influence of Posture on Taste: An Abstract.- The Power of Scent: Effects of Scent on Temperature Perception Due to Synesthesia: An Abstract.- If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions: An Abstract.- An Abstract: The Unconscious Affection Factor: Exploring the Dual Facets of Customer Perceived Value and Their Impact on Brand Attachment.- Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects: An Abstract.- The Effect of Advertising Concentration on Retailers' Market and Financial Performance: An Abstract.- Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract.- Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract.- The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract.- Can Marketing and IT Be Friends?: The Impact of Information Strategy, Structure, and Processes on Business Performance: An Abstract.- Perspective-Taking and Persuasiveness of Charity Advertising Appeals: An Abstract.- An Abstract: Political Ideology of Donors and Attribution Messages in Charity Advertising.- Cause-Related Marketing from the Nonprofit's Perspective: An International Comparison: An Abstract.- Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract.- Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract.- Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions under Recall Circumstances: An Abstract.- Managing Customer Reactions to Brand Deletion: An Abstract.- The Influence of Chief Executive Officers' Regulatory Foci on Firms' Advertising, R&D, and Corporate Social Responsibility: An Abstract.- The Mechanisms of Punishment on Consumer's Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair.- An Exploratory Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An Abstract.- An Abstract: Ethical vs. Unethical Advertisements: Evaluation and Recall.- Entering the Performance-Based Contracting Business -An Exploration of Sales-Related Challenges: An Abstract.- An Abstract: Performance Impact of Customer Orientation, Task Interdependence and Information Sharing in Sales Teams.- Cross-Border M&A: Implications for Marketing Capability: An Abstract.- Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract.- Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment.- Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads.- You've Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract.- The Effects of Holistic Thinking Style On Attitude toward Innovative Design: Role Of Value Presentation: An Abstract.- Sensory Similarity: A Physical Product
Автор: Elvira Ismagilova; Yogesh K. Dwivedi; Emma Slade; Название: Electronic Word of Mouth (eWOM) in the Marketing Context ISBN: 3319524585 ISBN-13(EAN): 9783319524580 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
Автор: Kuperberg, Moty Название: Energy future ISBN: 1941905161 ISBN-13(EAN): 9781941905166 Издательство: Gazelle Book Services Рейтинг: Цена: 4073.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: We cannot survive in a world where oil is $200 per barrel and where prices are dictated by a cartel and influenced by Wall Street. The free industrialized world, the glorious oil industry, and developed and developing countries have all fallen victim to greedy oil price crises. The worst year was 2008; our energy security, which the IEA defines as the uninterrupted availability of energy sources at an affordable price, was harmed. Yet the average price of crude oil in 20102014 was over $100 per barrel, only to sharply decline to $56 by the end of 2014, followed by an ongoing struggle to reach $50a price which is considered acceptable by the industry. Since 2015 and until fall 2017 crude oil price still kept below the $50 level. Energy Future puts the oil and gas industrys past and present in context in order to introduce an alternative future. This future is based on three main pillars defined by the author as ENERGY GPS: geopolitics = accessible, prices = affordable, and supply = available. Moty Kuperberg is a graduate of the department of Middle Eastern history at the University of Haifa (1984), and he holds a postgraduate degree in business administration and shipping from the City of London Polytechnic (1988). He has over twenty years of experience in shipping and energy, and during the last five years he has focused on his project of Independent Energy Security Agency (www.TheIESA.com) as a dynamic platform for improving the global security of supply.
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn't matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America's pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of " Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing", this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Описание: Session 1.1 Luxury and Social Comparisons.- Session 1.3 Food/Health.- Session 1.4 Website Design Strategies for the E-Servicescape.- Session 1.5 Branding Strategy.- Session 1.7 Innovation in Course Development and Delivery.- Session 2.1 International Marketing Part I: Tales from Latin America.- Session 2.2 Financial Service Marketing and Consumption.- Session 2.3 Advertising and Shopping Influences.- Session 2.4 Effective Messaging for Online Advertising.- Session 2.5 Branding and Firm Capabilities.- Session 2.6 Advertising Research Methods.- Session 2.7 The Validity and Invalidity of Assessment Alternatives.- Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals!.- Session 3.3 Global CB.- Session 3.4 Promotion and Brand Management.- Session 3.5 Channel Surfing and Disintermediation.- Session 3.6 Consumer Behavior I.- Session 3.7 Teaching Award Winners.- Session 4.1 International Marketing Part 2: Tales from Africa.- Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers.- Session 4.3 Self, Identify.- Session 4.4 Marketing Communications: A Cultural Perspective.- Session 4.4 Marketing Communications: A Cultural Perspective.- Session 4.5 Developing New Offering: The Big Picture.- Session 4.6 Consumer Behavior II.- Session 4.7 Corporations and CSR.- Session 5.1 International Marketing Part 3: A Global Perspective.- Session 5.2 Market (Re)creation through Innovation and Entrepreneurship.- Session 5.3 Services and CB.- Session 5.4 Building Your Brand with Social Media.- Session 5.5 You did What with Whom?.- Session 5.6 Analysis Methods in Marketing.- Session 5.8 Online and Social Media Research Methods.- Session 6.1 Food, Wine, and Coca-Cola@.- Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels.- Session 6.3 Consumption and Brands.- Session 6.4 Engaging and Influencing Your Audience through social Media.- Session 6.5 Channel Integration and Business Networks.- Session 6.6 Branding and Sales Management.- Session 7.1 Gambling, Drinking, Fantasies, and American Football!.- Session 7.3 Social Perspectives.- Session 7.4 Effective Communications in B2B Marketing.- Session 7.5 People in Sales.- Session 7.6 Services Marketing.- Session 7.7 Social Responsibility and Business.- Session 8.1 Branding of Products and Services.- Session 8.2 Advancing the Cause of Cause-Related Marketing.- Session 8.3 Decision Making.- Session 8.4 Social Influence and Marketing Communications.- Session 8.5 Exchange Governance and Sustainability.- Session 8.7 Can Marketing Enhance Consumer Empowerment?.- Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value.- Session 9.3 Consumer Behavior Mix I.- Session 9.4 Consumer Behavior Perspectives on Social Media.- Session 9.5 The Big Picture of Sales Management.- Session 9.6 Price, Promotion, and Fees.- Session 9.7 The Use and Impact of Social Media in Marketing Education.- Session 9.8 Wearable Technology.- Session 10.1 International Marketing Part 5: Communication in Global Environment.- Session 10.3 Consumer Behavior Mix II.- Session 10.4 Co-Creation of Value in the Digital World.- Session 10.5 Sports Marketing and Fan Reactions.- Session 10.6 Consumer Motivations and Value in Retailing.- Session 10.7 Marketing and the Socially-Conscious Consumer Interface.- Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness.- Session 11.4 Promotion and Social Marketing.- Session 11.5 Value Creation in Marketing Channels.- Session 11.6 Store Satisfaction, Patronage, and Customer Referrals.- Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research.- Session 12.5 Technology and Problem Solving in the Selling Environment.- Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing.- Session 12.7 Decision Making.
Описание: This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Автор: Czinkota Michael R., Kotabe Masaaki, Vrontis Demetris Название: Marketing Management: Past, Present and Future ISBN: 3030669157 ISBN-13(EAN): 9783030669157 Издательство: Springer Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Chapter 1: An Overview of Marketing.- Chapter 2: Marketing Planning.- Chapter 3: Understanding the Market Environment and the Competition.- Chapter 4: Understanding the Buyer.- Chapter 5: Marketing Research and Information.- Chapter 6: Estimating the Market Demand.- Chapter 7: Market Segmentation, Positioning, and Branding.- Chapter 8: Product and Service Decisions.- Chapter 9: New Products.- Chapter 10: Pricing Decisions.- Chapter 11: Distribution and Supply Chain Management.- Chapter 12: Designing Effective Promotion and Advertising Strategies.- Chapter 13: Direct Marketing, Sales Promotion, and Public Relations.- Chapter 14: Selling and Sales Management.- Chapter 15: The Future of Marketing.- Case 1: Yo Man, It's Yao Ming.- Case 2: BMW Marketing Innovation.- Case 3: It Is Not on the Shelf! Is It? - How Marketing Myopia Occurs.- Case 4: Citibank N.A. in Japan.- Case 5: Gap Inc.- Case 6: The Value-Breeding Bond Network of Hawthorn: A Relationship Marketing Context in a Business-to-Business Setting.- Case 7: Marketing and the Environment: Tuna versus Dolphins.- Case 8: The Embryonic Phase of Spectrum Color.- Case 9: Implications of the Ancient Business Concepts for Contemporary Markets: Background and a Case Example.- Case 10: Will Natural Diamonds Remain Forever.- Case 11: Does Mattel Sell Dolls or Dreams.- Case 12: The Changing Global Context: A Philosophical Approach to Deal with the Embryonic Market Environment.- Glossary.- Company Index.- Name Index.- Subject Index.
Автор: Farris Название: The Profit Impact of Marketing Strategy Project ISBN: 0521840538 ISBN-13(EAN): 9780521840538 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.
Автор: Farris Название: The Profit Impact of Marketing Strategy Project ISBN: 0521123453 ISBN-13(EAN): 9780521123457 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.
Автор: Dwivedi, Yogesh K. Название: Social Media in the Marketing Context ISBN: 0081017545 ISBN-13(EAN): 9780081017548 Издательство: Elsevier Science Рейтинг: Цена: 9262.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.
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