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Public Communication of Research Universities, Marta Entradas, et al.


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Цена: 22202.00р.
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При оформлении заказа до: 2025-08-18
Ориентировочная дата поставки: конец Сентября - начало Октября
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Автор: Marta Entradas, et al.
Название:  Public Communication of Research Universities
ISBN: 9780367461355
Издательство: Taylor&Francis
Классификация:



ISBN-10: 0367461358
Обложка/Формат: Hardback
Страницы: 296
Вес: 0.75 кг.
Дата издания: 06.05.2022
Серия: Routledge studies in science, technology and society
Язык: English
Иллюстрации: 58 tables, black and white; 43 line drawings, black and white; 43 illustrations, black and white
Размер: 234 x 156
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: `arms race` for visibility or science substance?
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Поставляется из: Европейский союз
Описание: This book analyses communication of university research institutes, with a focus on science communication. Advancing the `decentralisation hypothesis`, it asserts that communication structures are increasingly built also at `subordinate unit` levels of research universities.


Introducing Language and Intercultural Communication  2  new ed. ISBN 9781138481619

Автор: Jackson, Jane
Название: Introducing Language and Intercultural Communication 2 new ed. ISBN 9781138481619
ISBN: 1138481610 ISBN-13(EAN): 9781138481619
Издательство: Taylor&Francis
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Цена: 6123.00 р.
Наличие на складе: Нет в наличии.

Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.

Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships

Автор: Rosenberg Marshall B.
Название: Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships
ISBN: 189200528X ISBN-13(EAN): 9781892005281
Издательство: Gazelle Book Services
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Цена: 3132.00 р.
Наличие на складе: Ожидается поступление.

Описание: What is Violent Communication?
If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication."
What is Nonviolent Communication? Nonviolent Communication is the integration of four things:
- Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity

- Language: understanding how words contribute to connection or distance

- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all

- Means of influence: sharing "power with others" rather than using "power over others"
Nonviolent Communication serves our desire to do three things:
- Increase our ability to live with choice, meaning, and connection

- Connect empathically with self and others to have more satisfying relationships

- Sharing of resources so everyone is able to benefit

Building Research Capacity at Universities

Автор: Chankseliani
Название: Building Research Capacity at Universities
ISBN: 3031121406 ISBN-13(EAN): 9783031121401
Издательство: Springer
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Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This edited volume represents a collective contribution to the current debates on developing university research capacity. The chapters in this volume offer empirical case studies from post-Soviet countries which share a common history, common policies and practices of higher education. These commonalities make the regional focus meaningful and analytically valid. At the same time, the case studies demonstrate divergence from the shared Soviet tradition and offer historical, sociological, and political analyses of how and in what ways universities in former Soviet countries internalised their research mission and developed the capacity to carry out this mission. This volume is the first of its kind to examine national and institutional resources, political will, and individual agency to understand how these influenced universities’ motivation, expertise, and opportunities of undertaking research since the early 1990s, and how universities changed their structures and practices under these influences. The book will appeal to students and scholars in the fields of education, sociology, political science, and economics.

Media Today

Автор: Turow
Название: Media Today
ISBN: 041553643X ISBN-13(EAN): 9780415536431
Издательство: Taylor&Francis
Цена: 4823.00 р. 6890.00 -30%
Наличие на складе: Есть (4 шт.)
Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Investigating Google`s search engine :

Автор: Graham, Rosie,
Название: Investigating Google`s search engine :
ISBN: 1350325201 ISBN-13(EAN): 9781350325203
Издательство: Bloomsbury Academic
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Цена: 10296.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another.

This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society.

In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.

The Cambridge Introduction to Intercultural Communication

Автор: Guido Rings, Sebastian M. Rasinger
Название: The Cambridge Introduction to Intercultural Communication
ISBN: 1108822541 ISBN-13(EAN): 9781108822541
Издательство: Cambridge Academ
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Цена: 4118.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Ideal for undergraduate introductory courses as well as the training and coaching of practitioners in Intercultural Communication, International Communication and Cross-cultural Communication. Provides concise, up-to-date overviews of key topics, a variety of tasks, and eighteen case studies for in-depth discussions, homework, and assessments.

Digital capital

Автор: Ragnedda, Massimo Ruiu, Maria Laura
Название: Digital capital
ISBN: 1839095539 ISBN-13(EAN): 9781839095535
Издательство: Emerald
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Цена: 12114.00 р.
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Описание: This work represents the first attempt to position digital capital as cumulative and transferable, independent from, and intertwined with the other five forms of capitals. The book aims to propose a theoretical toolkit and empirical model that can be used by policy makers to tackle social inequalities created by the digital exclusion of citizens.

The Oxford Handbook of Mobile Communication and Society

Автор: Ling Rich, Fortunati Leopoldina, Goggin Gerard
Название: The Oxford Handbook of Mobile Communication and Society
ISBN: 0190864389 ISBN-13(EAN): 9780190864385
Издательство: Oxford Academ
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Цена: 21780.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book examines the social consequences of mobile communication in the era of the smartphone and how the smartphone has positively and negatively impacted society.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

Автор: Scott David Meerman
Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
ISBN: 1119651549 ISBN-13(EAN): 9781119651543
Издательство: Wiley
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Цена: 3008.00 р.
Наличие на складе: Поставка под заказ.

Описание:

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Hate Speech and Polarization in Participatory Society

Автор: Pйrez-Escolar Marta, Noguera-Vivo Josй Manuel
Название: Hate Speech and Polarization in Participatory Society
ISBN: 0367625989 ISBN-13(EAN): 9780367625986
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This timely volume offers a comprehensive and rigorous overview of the role of communication in the construction of hate speech and polarization in the online and offline arena.

Public Communication of Research Universities

Название: Public Communication of Research Universities
ISBN: 0367494647 ISBN-13(EAN): 9780367494643
Издательство: Taylor&Francis
Рейтинг:
Цена: 6123.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Globalizing Intercultural Communication

Автор: Sorrells Kathryn
Название: Globalizing Intercultural Communication
ISBN: 1452299331 ISBN-13(EAN): 9781452299334
Издательство: Sage Publications
Рейтинг:
Цена: 18058.00 р.
Наличие на складе: Поставка под заказ.

Описание: A student-focused reader organized around both established and contemporary areas of intercultural communication research and theory.


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