Managing Team Centricity in Modern Organizations, Brian Murray, Dianna L. Stone, James H. Dulebohn
Автор: Brian Murray, Dianna L. Stone, James H. Dulebohn Название: Managing Team Centricity in Modern Organizations ISBN: ISBN-13(EAN): 9798887300252 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 17602.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managers are increasingly struggling with how to effectively lead emerging team structures. This volume presents literature reviews, conceptual development, and original research evidence to inform the management of teams and spotlight new directions and approaches for team research in this evolving, complex, and dynamic environment.
Описание: Although there have been considerable technological advances over the past decade, particularly in terms of mobile applications, much remains unknown about their effect on societal progress.
Описание: This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication.
Автор: Fader Peter S. Название: Customer Centricity Playbook ISBN: 1613630905 ISBN-13(EAN): 9781613630907 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2507.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:
Develop a customer-centric strategy for your organization
Understand the right way to think about customer lifetime value (CLV)
Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity
Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation
Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide
Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. ALSO AVAILABLE: Peter Fader's Customer Centricity offers an introduction to the subject. The Customer Centricity Playbook shows customer centricity converts where to get started. "A fantastic 360-degree analysis of how companies become truly customer-centric.... Required reading." -Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google "A must-read." -Aimee Johnson, Senior Vice President, Digital Customer Experience, Starbucks "Fundamental insights to point organizations of any size in the right direction." -Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0 "Required reading for leadership teams, as well as marketing and sales executives." -Matthew Derella, Global Vice President, Revenue and Content Partnerships, Twitter "If you struggle with customer engagement or are ready to better acquaint yourself with your customers, Peter Fader and Sarah Toms' new book The Customer Centricity Playbook is a must-read." -Jacqueline Parkes, Chief Marketing Officer and EVP, Digital Studios, MTV, VH1 & Logo "Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders." -Susan Johnson, Chief Marketing Officer, SunTrust Banks "Essential reading for those who aspire to market leadership, regardless of industry." -Joshua Kanter, Chief Marketing Officer, PetSmart "I read The Customer Centricity Playbook by Peter Fader and Sarah Toms in a single sitting." -Robbie Kellman Baxter, Consultant, Peninsula Strategies, and Author, The Membership Economy
Описание: Net Centricity and Technological Interoperability in Organizations: Perspectives and Strategies provides understanding on the achievement of interoperability among organizations, focusing on new structural design concepts.
Описание: A plan for healthcare leaders who are ready to transform their organizations and compete in an evolving landscape.
Автор: Breebaart Koert Название: 5 Steps to Customer Centricity ISBN: 110525397X ISBN-13(EAN): 9781105253973 Издательство: Cambridge Academ Рейтинг: Цена: 1734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Although there have been considerable technological advances over the past decade, particularly in terms of mobile applications, much remains unknown about their effect on societal progress.
Описание: Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It's a reaction to a critical fact of life: Customers-not organizations- now control the decision-making dynamics and how organizations are perceived. We are witnessing significant multichannel media application (and resultant omnichannel access by consumers), along with more effective and pervasive customer data gathering, analysis, and modeling. If you're observing these major shifts in your own organization, you'll need this book. Inside, you'll learn how to build proactive customer communication, improve relationships, drive positive brand perception, optimize channel selection and message personalization, and enhance employee-related factors (hiring, training, reward, recognition), all leading to superior customer experience and a customercentric culture. In addition, the author has incorporated content on "Big Data" generation and analytics, which you'll master while scoring a direct hit to the moving target-your continuously changing, and increasingly independent, customer base.
Описание: A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value. Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out. Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer Centricity. Fader advocates that in the world of customer centricity, there are good customers ... and then there is pretty much everybody else. In a new preface and afterword to Customer Centricity, Fader reflects on how the landscape has changed over nearly a decade since he first proposed that businesses radically rethink how they relate to customers. Using examples from Starbucks, Nordstrom, and more, Fader provides insights to help you understand:
Why customer centricity is the new model for success in today's data-driven environment.
How the ideas of brand equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones don't;
Why the traditional models for determining the value of individual customers are flawed;
How executives can use customer lifetime value (CLV) and other customer-centric data to make smarter decisions about their companies;
How the well-intended idea of customer relationship management (CRM) lost its way-and how your company can properly put CRM to use;
How customer centricity will help you realign your performance metrics, product development, customer relationship management and organization to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
ALSO AVAILABLE: Once Fader convinces you of the value of customer centricity in this book, The Customer Centricity Playbook, with Sarah Toms, will show you where to get started to bring it to the forefront of your organization. THE WHARTON EXECUTIVE ESSENTIALS SERIES The Wharton Executive Essentials series from Wharton School Press brings the ideas of the Wharton School's thought leaders to you wherever you are. Inspired by Wharton's Executive Education program, each book is authored by globally renowned faculty and filled with real-life business examples and actionable advice. Wharton Executive Essentials guides offer a quick-reading, penetrating, and comprehensive summary of the knowledge leaders need to excel in today's competitive business environment and capture tomorrow's opportunities.
Автор: Sathit Parniangtong Название: Competitive Advantage of Customer Centricity ISBN: 9811351384 ISBN-13(EAN): 9789811351389 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Поставка под заказ.
Описание: This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.
