The Emerald Handbook of Destination Recovery in Tourism and Hospitality, Anukrati Sharma, Azizul Hassan, James Kennell, Priyakrushna Mohanty
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Описание: This volume presents twenty updated and new theories of travelers` decisions and behaviors. The volume describes the advances in theory construction and practical applications of theory in the disciplines of tourism, hospitality, leisure, and entertainment (THLE) research.
Описание: Drawing from lessons of the COVID-19 pandemic, Tourism Destination Management in a Post-Pandemic Context presents cases and competencies to advance theoretical and empirical knowledge in the management of destinations post-pandemic.
Название: Tourism destination evolution ISBN: 1472453999 ISBN-13(EAN): 9781472453990 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Outlining the need for fresh perspectives on change in tourism, this book offers a theoretical overview and empirical examples of the potential synergies of applying evolutionary economic geography (EEG) concepts in tourism research.
Название: Tourism Destination Development ISBN: 1138247464 ISBN-13(EAN): 9781138247468 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Although blurred and heavily contested, the concept of 'tourist destination' still deserves careful attention. Despite its unstable characteristics, 'destination' is a central and meaningful term in play among all parties in the field of tourism, including tourists, tourism operators, and politicians, as well as students and tourism scholars. This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped and how they should be read and rehearsed. The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are vital, but contested. Such tensions are unfolded through paradigmatic discussions and a series of case studies from the northern hemisphere. The chapters in the book investigate how destination development is catalysed through theming, how changing environments lead to reorientations, and how destinations are political. Altogether, the book provides experts and students with an up-to-date theoretical and empirical insight into tourist destinations.
Название: Destination resilience innerhofer ISBN: 1138572683 ISBN-13(EAN): 9781138572683 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses the impact of economic, social and environmental changes on destination management, governance and development. Emphasis is given on resilient thinking and strategic management techniques in order to unlock the inner potential of destinations to respond positively to change.
Описание: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors.
Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Автор: Seakhoa-king, Arthur Augustyn, Marcjanna M Mason, Peter Название: Tourism destination quality ISBN: 1839095598 ISBN-13(EAN): 9781839095597 Издательство: Turpin Рейтинг: Цена: 15337.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Destination Quality: Attributes and Dimensions critically compares dimensions of tourism destination quality established in the TDQ study with dimensions of product quality, service quality, place quality and destination service/product quality.
Автор: Beirman, David Название: Tourism crises and destination recovery ISBN: 1526403005 ISBN-13(EAN): 9781526403001 Издательство: Sage Publications Рейтинг: Цена: 6334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Topical and issue based, and arranged by type of crisis showcasing a wide range of examples and case studies, Beirman approaches the topic both as an academic and with a professional insight gleaned from his vast experience in industry.
Описание: The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world's largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.
Автор: Helene von Magius Mogelhoj Название: Overtourism: The Role of Effective Destination Management ISBN: 1637420609 ISBN-13(EAN): 9781637420607 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3635.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Overtourism examines the increasingly important role of destination management and effective stakeholder engagement in order to maximize the economic contribution of tourism while avoiding the potential pitfalls of overtourism. Rapid growth in international tourism has led to the emergence of the overtourism phenomenon. It is a situation where large tourist numbers start to cause tensions with local residents and communities due to what they consider to be negative impacts on their quality of life including overcrowding, congestion, housing shortages and changes in the retail sector. Overtourism can occur in any type of destination be it urban or rural in a developed or developing country.
The author does not consider a global reduction in international travel as a likely long-term solution to addressing overtourism. Rather destinations should prepare for continuous growth in both international tourist arrivals and domestic tourism in the longer term. Overtourism can often be reversed or averted through effective destination management. This requires engaging with key stakeholders and the local community to ensure that the local residents' quality of life is preserved while at the same time delivering a high-quality experience for visitors. The coronavirus pandemic has provided destinations with an opportunity to reflect and decide how they want to recover to more resilient and sustainable in the long term.
Автор: Anukrati Sharma, Azizul Hassan Название: Overtourism as Destination Risk: Impacts and Solutions ISBN: 1839097078 ISBN-13(EAN): 9781839097072 Издательство: Emerald Рейтинг: Цена: 16057.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Overtourism as Destination Risk: Impacts and Solutions presents a range of researcher perspectives discussing current issues in the overtourism debate, including unplanned expansion, construction, environmental imbalance and damage, pollution and deforestation, and measures and possible solutions to tackle the problem of overtourism.
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