Advanced Research Methods in Hospitality and Tourism, Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Hsu Название: The Routledge Handbook of Tourism Research ISBN: 0789037041 ISBN-13(EAN): 9780789037046 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Поставка под заказ.
Описание: Provides a review and analysis of Tourism Research. This book is organised around topical themes and moves logically with a review of the beginnings of tourism research, to a discussion of emerging forms of tourism and future direction, which are supported with numerous international examples from the planning and development stage.
Описание: Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms.Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more!Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Автор: Chambers Donna Название: Tourism Research Frontiers ISBN: 1783509937 ISBN-13(EAN): 9781783509935 Издательство: Emerald Рейтинг: Цена: 24595.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume has as its central theme the presentation of original papers which seek to critique, deconstruct and go beyond existing research and knowledge frontiers in tourism. The text also includes debates on the value of tourism research at the institutional level and discussions of tourism research agendas which still remain under or unexplored
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919142 ISBN-13(EAN): 9781473919143 Издательство: Sage Publications Рейтинг: Цена: 30730.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919150 ISBN-13(EAN): 9781473919150 Издательство: Sage Publications Рейтинг: Цена: 9979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Описание: Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality.
Автор: Shoval Noam Название: Tourist Mobility and Advanced Tracking Technologies ISBN: 0415851696 ISBN-13(EAN): 9780415851695 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Recent developments in tracking technologies have opened up new possibilities for research into tourist spatial behavior. This book examines the various technologies available to track pedestrians and motorized vehicles as well as the moral, ethical and legal issues arising from the utilization of data thus obtained.
Название: Consumer behavior in tourism and hospitality research ISBN: 178714691X ISBN-13(EAN): 9781787146914 Издательство: Turpin Рейтинг: Цена: 15337.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The chapters in this volume provide tools and evidence useful for deep understanding of tourists` buying, consumption, and being through examinations of consumers` self-descriptions of personal markers of their trip configurations.
Описание: The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality.
Автор: Durbarry Название: Research Methods for Tourism Students ISBN: 0415673194 ISBN-13(EAN): 9780415673198 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives.This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.
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