#Share: Building Social Word of Mouth, Caroline K. Munoz, Natalie T. Wood
Автор: Busche L Название: Powering Content: Building a Nonstop Content Marketing Machine ISBN: 1491963743 ISBN-13(EAN): 9781491963746 Издательство: Wiley Рейтинг: Цена: 3104.00 р. 4434.00-30% Наличие на складе: Есть (1 шт.) Описание: Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You`ll learn the hacks that enable content powerhouses to thrive.
Автор: Martin, Maximilian Название: Building the impact economy ISBN: 3319256025 ISBN-13(EAN): 9783319256023 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book develops a comprehensive framework for creating sustainable new business approaches on a massive scale. It relates the power of entrepreneurship, investment and technology to four areas in which progress is urgently needed to get out of the world`s current impasse.
Описание: Global competition, shorter product lifecycles and increasingly demanding customers are creating significant pressures for the creation of innovative organizations. By examining eight case studies in various industry sectors in Europe, Australia, Japan and Thailand, this book provides a qualitative explanation of the complex relationships between innovation capability, e-commerce, sustainable development and new product development. The book explores how organizations develop innovation capability through the application of e-commerce, sustainable development-orientation, and new product development in order to gain competitive advantage. This knowledge will help managers, academics and policy-makers understand "what works, and why and how it works" in creating innovation-driven organizations from an international perspective, thereby providing an integrated approach to innovation management.
Описание: Live your entrepreneurial dream with no-or little-money down Where there`s a will, there`s a way. Even if you don`t have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success.
Название: Advances in Construction ICT and e-Business ISBN: 1138914584 ISBN-13(EAN): 9781138914582 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This internationally conducted study of the latest construction industry practices addresses a broad range of Information and Communication Technology applications. This book is essential reading for all advanced students and researchers interested in how ICT is changing construction management and the construction industry.
Описание: Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.
Автор: McQuarrie Edward F. Название: Customer Visits: Building a Better Market Focus ISBN: 0765622254 ISBN-13(EAN): 9780765622259 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.
Автор: Hans Ruediger Kaufmann, Sandra Maria Correia Loureiro Название: Exploring the Power of Electronic Word-of-Mouth in the Services Industry ISBN: 1522585753 ISBN-13(EAN): 9781522585756 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 38808.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
Автор: Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann Название: Exploring the Power of Electronic Word-of-Mouth in the Services Industry ISBN: 1522585761 ISBN-13(EAN): 9781522585763 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 34531.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
In today's world of constant distractions, most business owners struggle to get their marketing messages heard.
Authority Content provides a simple process that any company can use to break through the noise.
It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you.
Built on the -3 Ps- framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.
Название: Brand Building and Marketing in Key Emerging Markets ISBN: 331919481X ISBN-13(EAN): 9783319194813 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.
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