Exploring the Power of Electronic Word-of-Mouth in the Services Industry, Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann
Автор: Hans Ruediger Kaufmann, Sandra Maria Correia Loureiro Название: Exploring the Power of Electronic Word-of-Mouth in the Services Industry ISBN: 1522585753 ISBN-13(EAN): 9781522585756 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 38808.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
Название: Politics and power of tourism in palestine ISBN: 1138592285 ISBN-13(EAN): 9781138592285 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the role of tourism in Palestine at three main levels.
Описание: With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content.Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.
Автор: Nee Название: Managing Negative Word-of-Mouth on Social Media Platforms ISBN: 3658139978 ISBN-13(EAN): 9783658139971 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management.
Автор: Weitzl Название: Measuring Electronic Word-of-Mouth Effectiveness ISBN: 3658158883 ISBN-13(EAN): 9783658158880 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries.
Автор: Elvira Ismagilova; Yogesh K. Dwivedi; Emma Slade; Название: Electronic Word of Mouth (eWOM) in the Marketing Context ISBN: 3319524585 ISBN-13(EAN): 9783319524580 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
Название: The Politics and Power of Tourism in Palestine ISBN: 1138824704 ISBN-13(EAN): 9781138824706 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the role of tourism in Palestine at three main levels.
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