The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.
Founded in 1959 by some of the nation's leading social scientists--"the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun"--Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company's scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a "People Machine" that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their "People Machine" from New York, Washington, Cambridge, and even Saigon, Simulmatics' clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration's ill-fated attempt to predict race riots. The company's collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.
The scientists of Simulmatics believed they had invented "the A-bomb of the social sciences." They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.
Автор: Jackson S Ntionean Название: Invented traditions in north and south korea ISBN: 0824890337 ISBN-13(EAN): 9780824890339 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 8527.00 р. Наличие на складе: Поставка под заказ.
Описание: Almost forty years after the publication of Hobsbawm and Ranger’s The Invention of Tradition, the subject of invented traditions-cultural and historical practices that claim a continuity with a distant past but which are in fact of relatively recent origin-is still relevant, important, and highly contentious. Invented Traditions in North and South Korea examines the ways in which compressed modernity, Cold War conflict, and ideological opposition has impacted the revival of traditional forms in both Koreas. The volume is divided thematically into sections covering: (1) history, religions, (2) language, (3) music, food, crafts, and finally, (4) space. It includes chapters on pseudo-histories, new religions, linguistic politeness, literary Chinese, p’ansori, heritage, North Korean food, architecture, and the invention of children’s pilgrimages in the DPRK. As the first comparative study of invented traditions in North and South Korea, the book takes the reader on a journey through Korea’s epic twentieth century, examining the revival of culture in the context of colonialism, decolonization, national division, dictatorship, and modernization. The book investigates what it describes as "monumental" invented traditions formulated to maintain order, loyalty, and national identity during periods of political upheaval as well as cultural revivals less explicitly connected to political power. Invented Traditions in North and South Korea demonstrates that invented traditions can teach us a great deal about the twentieth-century political and cultural trajectories of the two Koreas. With contributions from historians, sociologists, folklorists, scholars of performance, and anthropologists, this volume will prove invaluable to Koreanists, as well as teachers and students of Korean and Asian studies undergraduate courses.
Автор: Dorion, Christiane Название: Invented by animals ISBN: 0711260656 ISBN-13(EAN): 9780711260658 Издательство: Quarto Рейтинг: Цена: 2177.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Humans think they invent everything, but the fact is, us animals have invented ways of solving problems, making unbelievable materials, ways of getting around and working out how to survive on our own for millions of years. In this book you will meet the animal inventors who have shared their super inventing powers to make amazing things for humans.
Автор: Anne Lehoerff Название: A Call to Arms: The Day War was Invented ISBN: 9464261048 ISBN-13(EAN): 9789464261042 Издательство: Marston Book Services Рейтинг: Цена: 5940.00 р. Наличие на складе: Поставка под заказ.
Описание: One day, sometime around 1700 BC, a bronzesmith made the first sword. This marked a technological turning point, giving rise to an arms race that has never since ceased. Soon, over a vast area between the Baltic Sea and the Atlantic Ocean, thousands of weapons were manufactured. They were used in combat, then laid to rest, whole or broken, often during complex rituals that are still hard for us to understand.
Through the sword, the Bronze Age brought war into being. The warrior became an important figure. Societies were transformed, and came to revolve politically and economically around warfare. Western Europe developed new social structures, a new kind of civilisation involving neither towns, nor writing.
By tackling the subject ‘a call to arms’, Anne Lehoerff investigates war’s long-term development. She focusses on oral societies which have for a long while remained poorly understood, passed over by a historical tradition that saw the world of Classical Antiquity in a different light to that of ‘primitive’ peoples. But our European ancestors have their own history, and this book tells it.
The French edition of A CALL TO ARMS was awarded the Verdun World Peace Center History Prize in 2018.
SHORTLISTED FOR THE BLUE PETER BOOK AWARDS 2022 An international best-seller, translated into over 25 languages
Often human scientists try and solve a problem or invent a new tool and they realise that animals have already invented it for them. In this book you will meet the animal inventors who have shared their super inventing powers to make amazing things for humans.
We have invented ways of solving problems, making unbelievable materials, ways of getting around and working out how to survive on our own for millions of years. Sometimes when a human inventor gets stuck, they come to the animal kingdom to see if we can help them out. In this book you will meet the crиme de la crиme of animal innovators who have created or are in the process of inventing things that people use every day.
Meet the shark who invented a pair of swimming shorts so fast, they were banned from the Olympic games. And meet the snail who has invented a house that stays cool inside even in the desert.
Автор: Anne Lehoerff Название: A Call to Arms: The Day War was Invented ISBN: 9464261056 ISBN-13(EAN): 9789464261059 Издательство: Marston Book Services Рейтинг: Цена: 17820.00 р. Наличие на складе: Поставка под заказ.
Описание: One day, sometime around 1700 BC, a bronzesmith made the first sword. This marked a technological turning point, giving rise to an arms race that has never since ceased. Soon, over a vast area between the Baltic Sea and the Atlantic Ocean, thousands of weapons were manufactured. They were used in combat, then laid to rest, whole or broken, often during complex rituals that are still hard for us to understand.
Through the sword, the Bronze Age brought war into being. The warrior became an important figure. Societies were transformed, and came to revolve politically and economically around warfare. Western Europe developed new social structures, a new kind of civilisation involving neither towns, nor writing.
By tackling the subject ‘a call to arms’, Anne Lehoerff investigates war’s long-term development. She focusses on oral societies which have for a long while remained poorly understood, passed over by a historical tradition that saw the world of Classical Antiquity in a different light to that of ‘primitive’ peoples. But our European ancestors have their own history, and this book tells it.
The French edition of A CALL TO ARMS was awarded the Verdun World Peace Center History Prize in 2018.
Автор: Harman, Oren Solomon Название: Man who invented the chromosome ISBN: 0674013336 ISBN-13(EAN): 9780674013339 Издательство: Wiley Рейтинг: Цена: 12664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Harman shows how, within the most miniscule of worlds, Darlington sought answers to the biggest questions-how species originate, how variation occurs. But Darlington did not stop there: Chromosomes held untold, dark truths about man and his culture. This conviction led once-famed Darlington down a path of rebuke, isolation, and finally obscurity.
Автор: Hildon Allan L. Название: Sister Kenny: The woman who invented herself ISBN: 1527258858 ISBN-13(EAN): 9781527258853 Издательство: Неизвестно Рейтинг: Цена: 1792.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Elizabeth Kenny, better known as Sister Kenny, was a household name in Australia and America during the 1940s. Kenny's campaign to transform the treatment of the paralysis caused by polio attracted derision from medical professionals whilst earning her the unwavering admiration of her patients and their families. Sister Kenny was loved and loathed in equal measure. Today, she is an all but forgotten figure. The story of Elizabeth Kenny's discovery of her controversial polio therapy is one of the great medical legends of the twentieth century.
Allan Hildon uses personal insights and a forensic examination of historical archives to peel away the fabrication and deception which Kenny used to create a personal legend that gave a purpose to her life whilst bestowing a gift to humanity. The portrait of Kenny which emerges in this unconventional biography is more nuanced, more flawed, and more human than the caricature of a selfless nurse which she helped to create. This book reveals that the ultimate source of Kenny's concept of polio and its treatment was her invention of herself.
Автор: Else K. Holt, Carolyn J. Sharp Название: Jeremiah Invented: Constructions and Deconstructions of Jeremiah ISBN: 0567448517 ISBN-13(EAN): 9780567448514 Издательство: Bloomsbury Academic Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In the first half of the 20th century there was immense scholarly interest in the biography of the prophet Jeremiah as the background for understanding the development of the book of Jeremiah. Around the turn of the century this interest disappeared, but it has now resurfaced in a transformed configuration as work seeking to analyze the creation of the literary persona, Jeremiah the prophet.
This volume examines the construction of Jeremiah in the prophetic book and its afterlife, presenting a wide range of scholarly approaches spanning the understanding of Jeremiah from Old Testament times via the Renaissance to the 20th century, and from theology to the history of literature.
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