Business & Marketing Across Cultures, Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras
Название: Communicating Across Cultures at Work ISBN: 113752636X ISBN-13(EAN): 9781137526366 Издательство: Springer Рейтинг: Цена: 9222.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new edition examines intercultural communication in the workplace. Firmly grounded in theory, it offers practical suggestions on how people can develop cultural awareness and communication skills. Fully updated with the latest research, this makes an ideal core text.
Автор: C. Samuel Craig Название: International Marketing Research, 3rd Edition ISBN: 0470010959 ISBN-13(EAN): 9780470010952 Издательство: Wiley Рейтинг: Цена: 8546.00 р. Наличие на складе: Поставка под заказ.
Описание: The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.
Автор: Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras Название: Business & Marketing Across Cultures ISBN: 1529754380 ISBN-13(EAN): 9781529754384 Издательство: Sage Publications Рейтинг: Цена: 23285.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features.
The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets.
Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems.
This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts.
Julie AnneLee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia.
Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland.
Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.
Put an end to miscommunication and inefficiency--and tap into the strengths of your diverse team.
If you read nothing else on managing across cultures, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they're dispersed around the world or you're working with a multicultural team in a single location.
This book will inspire you to:
Develop your cultural intelligence
Overcome conflict on a team where cultural norms differ
Adopt a common language for more efficient communication
Use the diverse perspectives of your employees to find new business opportunities
Take varying cultural practices into account when resolving ethical issues
Accommodate and plan for your expatriate employees
This collection of articles includes Cultural Intelligence, by P. Christopher Earley and Elaine Mosakowski; Managing Multicultural Teams, by Jeanne Brett, Kristin Behfar, and Mary C. Kern; L'Oreal Masters Multiculturalism, by Hae-Jung Hong and Yves Doz; Making Differences Matter: A New Paradigm for Managing Diversity, by David A. Thomas and Robin J. Ely; Navigating the Cultural Minefield, by Erin Meyer; Values in Tension: Ethics Away from Home, by Thomas Donaldson; Global Business Speaks English, by Tsedal Neeley; 10 Rules for Managing Global Innovation, by Keeley Wilson and Yves L. Doz; Lost in Translation, by Fons Trompenaars and Peter Woolliams; and The Right Way to Manage Expats, by J. Stewart Black and Hal B. Gregersen.
As work becomes virtual, colleagues in many industries are increasingly collaborating online and across borders. Leading dispersed, cross-cultural teams requires a more aware and reflective approach to leadership, and Virtual Teams Across Cultures provides a blueprint for success for managers of multicultural virtual teams.
This book looks at what makes multicultural virtual teams tick - why they're different and how to unlock their true potential. Drawing on 25 years of professional experience, academic research and interviews with team leaders around world, Theresa Sigillito Hollema provides practical frameworks for understanding the dynamics of global teams. Full of real-life examples and actionable advice, this gives leaders a game plan for making sure remote, multicultural teams thrive in today's connected business world.
Learn how to:
- become more confident working across cultures
- create a team environment where everyone is a valued contributor, regardless where they are
- turn a team's cultural diversity into its greatest asset
- focus on connecting people, rather than relying on technology
This book is an inspiring and comprehensive guide for reflective leaders who want to bring out the best in distributed, culturally diverse teams.
Автор: Afsaneh Nahavandi Название: The Cultural Mindset: Managing People Across Cultures ISBN: 1544381506 ISBN-13(EAN): 9781544381503 Издательство: Sage Publications Рейтинг: Цена: 21067.00 р. Наличие на складе: Поставка под заказ.
Описание:
Cross-Cultural Management: The Cultural Mindset is based on Dr. Nahavandi’s years of teaching, researching, and consulting with many businesses on cross-cultural issues. Built around a think-know-do model, the text enables readers to adopt a cultural mindset that will effectively guide their thinking and behavior as future managers. By focusing on culture in general, the book addresses both national cultural issues and diversity issues. The key underlying theme for both topics is how culture, national or group-related, impacts our perspective – what we value, how we think, how we behave, and how we manage people effectively.
Preface.- Ch 1 Culture as a Driving Force of Individual and Organizational Behavior.- Ch 2 Creativity and Culture.- Ch 3 Wandering the World in Search of Creativity.- Ch 4 The Geography of the Creative Mind.- Ch 5 Group Creativity and Individual Creativity.- Ch 6 A Review on an Ancient Cultural Convergence.- Ch 7 A Relationship between Creativity, Management Styles, Culture and Language.- Ch 8 Cross-Cultural Challenges for Innovation Management.- Ch 9 Cultural Influences on Innovation and Competitiveness.- Ch 10 Innovating Cultural Synergy in French-Russian Collaboration.- Ch 11 A Cultural Context, Curiosity, and Creativity of Innovators.- Ch 12 Cultural Underpinnings in Entrepreneurship.- Afterword.
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