Автор: Hazeldine, Simon Название: Neuro-Sell ISBN: 0749469218 ISBN-13(EAN): 9780749469214 Издательство: Kogan Page Рейтинг: Цена: 1995.00 р. 2850.00-30% Наличие на складе: Есть (1 шт.) Описание: Develop an effective, straightforward selling system based on neuroscience insights on how customers` minds really work.
Автор: Beugre?, Constant D., Название: The Neuroscience Of Organizational Behavior / ISBN: 1783475536 ISBN-13(EAN): 9781783475537 Издательство: Wiley Рейтинг: Цена: 15523.00 р. Наличие на складе: Нет в наличии.
Описание: The Neuroscience of Organizational Behavior establishes the scientific foundations of organizational neuroscience, a nascent discipline that explores the neural correlates of human behavior in organizations.
Poll after poll has confirmed that an astonishing number of workers are disengaged from their work. Why is this happening? And how can we fix the problem?
In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the surprising secret to restoring their zest for work.
Disengagement isn't a motivational problem, it's a biological one. Humans aren't built for routine and repetition. We're designed to crave exploration, experimentation, and learning--in fact, there's a part of our brains, which scientists have coined "the seeking system," that rewards us for taking part in these activities. But the way organizations are run prevents many of us from following our innate impulses. As a result, we shut down.
Things need to change. More than ever before, employee creativity and engagement are needed to win. Fortunately, it won't take an extensive overhaul of your organizational culture to get started. With small nudges, you can personally help people reach their fullest potential.
Alive at Work reveals:
How to encourage people to bring their best selves to work and use their greatest strengths to help your organization flourish
How to build creative environments that motivate people to share ideas, work smarter, and embrace change
How to enhance people's connection to their work and your customers
How to create personalized experiences that help people feel a deeper sense of purpose
Filled with fascinating stories from the author's extensive research, Alive at Work is the inspirational guide that you need to tap into the passion, creativity, and purpose fizzing beneath the surface of every person who falls under your leadership.
Автор: Lanz, Kate Brown, Paul Название: All the brains in the business ISBN: 3030221520 ISBN-13(EAN): 9783030221522 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores why and how.Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Anyone who manages people needs to understand how the brain works and the impact it has on how people work together as teams.
Автор: Evans, Nicholas Название: The Ethics of Neuroscience and National Security ISBN: 113833152X ISBN-13(EAN): 9781138331525 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book shows how advances in neuroscience and new technologies raise ethical issues that challenge the norms of law enforcement, intelligence collection and armed conflict, broadly grouped under the term "national security."
Автор: Freberg, Laura A. Название: Introduction to Applied Behavioral Neuroscience ISBN: 1032049286 ISBN-13(EAN): 9781032049281 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Introduction to Applied Behavioral Neuroscience explores the connection between neuroscience and multiple domains including psychological disorders, forensics, education, consumer behavior, economics, leadership, health, and robotics and artificial intelligence.
Автор: Freberg, Laura A. Название: An introduction to applied behavioral neuroscience ISBN: 1032049308 ISBN-13(EAN): 9781032049304 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Introduction to Applied Behavioral Neuroscience explores the connection between neuroscience and multiple domains, including psychological disorders, forensics, education, consumer behavior, economics, leadership, health, and robotics and artificial intelligence. The book ensures students have a solid foundation in the history of behavioral neuroscience; its applicability to other facets of science and policy, and a good understanding of major methodologies and their limitations to aiding critical thinking skills. Written in a student-friendly style, it provides a highly accessible introduction to the major structural and functional features of the human nervous system. It then discusses applications across a variety of areas in society, including how behavioral neuroscience is used by the legal system, in educational practice, advertising, economics, leadership, the development of and recovery from health challenges, and in robotics. Each of the application-specific chapters present the problems that neuroscience is being asked to address, the methods being used, and the challenges and successes experienced by scholars and practitioners in each domain. It is a must-read for all advanced undergraduate and postgraduate students in biological psychology, neuroscience, and clinical psychology who want to know what neuroscience can really do to address real-world problems.
Автор: Braeutigam, Sven (meg Physicist And Senior Researcher, Meg Physicist And Senior Researcher, Department Of Psychiatry And Oxford Centre For Human Brain Название: Integrative guide to consumer neuroscience ISBN: 0198789939 ISBN-13(EAN): 9780198789932 Издательство: Oxford Academ Рейтинг: Цена: 6334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Integrative Guide to Consumer Neuroscience provides a comprehensive guide to a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research.
Автор: Brown Paul Название: Fear-Free Organization ISBN: 0749472952 ISBN-13(EAN): 9780749472955 Издательство: Неизвестно Рейтинг: Цена: 8401.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Take an alternative path to organizational success with this book that draws on neuroscience to explain why using power, threats and subtle scare tactics is a huge corporate mistake.
Описание: It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
Автор: Las Heras Название: Human Flourishing ISBN: 3031097882 ISBN-13(EAN): 9783031097881 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This open access book presents a novel multidisciplinary perspective on the importance of human flourishing. The study of the good life or Eudaimonia has been a central concern at least since Aristotelian times. This responds to the common experience that we all seek happiness. Today, we are immersed in a new paradoxical boom, where the pursuit of happiness seems to permeate everything (books, media, organizations, talks), but at the same time, it is nowhere, or at least very difficult to achieve. In fact, it is not easy to even find a consensus regarding the meaning of the word happiness. Seligman (2011), one of the fathers of the positive psychology, confirmed that his original view the meaning he referred to was close to that of Aristotle. But, he recently confessed that he now detests the word happiness, since it is overused and has become almost meaningless. The aim of this open access book is to shed new light on human flourishing through the lenses of neurosciences and health, organizations, and arts. The novelty of this book is to offer a multi-disciplinary perspective on the importance of human flourishing in our lives. The book will examine further how different initiatives, policies and practices create opportunities for generating human flourishing.
Автор: Las Heras Название: Human Flourishing ISBN: 3031097858 ISBN-13(EAN): 9783031097850 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This open access book presents a novel multidisciplinary perspective on the importance of human flourishing. The study of the good life or Eudaimonia has been a central concern at least since Aristotelian times. This responds to the common experience that we all seek happiness. Today, we are immersed in a new paradoxical boom, where the pursuit of happiness seems to permeate everything (books, media, organizations, talks), but at the same time, it is nowhere, or at least very difficult to achieve. In fact, it is not easy to even find a consensus regarding the meaning of the word happiness. Seligman (2011), one of the fathers of the positive psychology, confirmed that his original view the meaning he referred to was close to that of Aristotle. But, he recently confessed that he now detests the word happiness, since it is overused and has become almost meaningless. The aim of this open access book is to shed new light on human flourishing through the lenses of neurosciences and health, organizations, and arts. The novelty of this book is to offer a multi-disciplinary perspective on the importance of human flourishing in our lives. The book will examine further how different initiatives, policies and practices create opportunities for generating human flourishing.
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