Principles of Direct, Database and Digital Marketing, Tapp, Alan Whitten, Ian Housden, Matthew
Старое издание
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Manfred Krafft; J?rgen Hesse; J?rgen H?fling; Kay Название: International Direct Marketing ISBN: 3642072585 ISBN-13(EAN): 9783642072581 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data.
Автор: Deiss Ryan, Henneberry Russ Название: Digital Marketing for Dummies, 2 ed. ISBN: 1119660483 ISBN-13(EAN): 9781119660484 Издательство: Wiley Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
Описание: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
Автор: Simakova Название: Marketing Technologies ISBN: 1138205990 ISBN-13(EAN): 9781138205994 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation.
Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution.
Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.
Автор: Spiller Lisa Название: Direct, Digital & Data-Driven Marketing ISBN: 1529708176 ISBN-13(EAN): 9781529708172 Издательство: Sage Publications Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Автор: Spiller Lisa Название: Direct, Digital & Data-Driven Marketing ISBN: 1529708184 ISBN-13(EAN): 9781529708189 Издательство: Sage Publications Рейтинг: Цена: 26611.00 р. Наличие на складе: Поставка под заказ.
Описание: In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Автор: Outi Niininen Название: Contemporary issues in digital marketing ISBN: 0367555352 ISBN-13(EAN): 9780367555351 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
Автор: Shankar Ganesan Название: Handbook of Marketing and Finance ISBN: 1849802726 ISBN-13(EAN): 9781849802727 Издательство: Edward Elgar Publishers Рейтинг: Цена: 33581.00 р. Наличие на складе: Поставка под заказ.
Описание: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. Top managers are constantly challenging marketers to document marketing`s contribution to the bottom-line and link marketing investments and assets to metrics that matter to them.
Автор: Sunley Roz, Leigh Jennifer Название: Educating for Responsible Management: Putting Theory Into Practice ISBN: 1783533862 ISBN-13(EAN): 9781783533862 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides ideas and experience on how to prepare the learning environment, students, faculty and teaching resources for responsible management.
Автор: Cliffe Kenneth Название: Principles of Marketing ISBN: 1682852709 ISBN-13(EAN): 9781682852705 Издательство: Неизвестно Цена: 24944.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that explains the various processes involved in the circulation of goods and services from the manufacturers and producers to the consumers. Marketing is a dynamic field that incorporates concepts, techniques and principles from various other fields like mass communication & advertising, information technology, statistics, operations management, supply chain management, etc. This text covers various facets of marketing management like marketing strategies and planning, analysis of target markets and competitors, surveying and sampling to gain an insight into the prevalent consumer behavior and promotion of the 'brand' in the emerging markets, consolidation and utilization of all the marketing resources within an organization, etc. The researches and case studies assimilated from various regions of the world aims to provide an international perspective on the developments and innovations in the field of marketing. Students, academicians and researchers alike will be immensely benefited from this book.
You get told you need complex marketing systems, elaborate sales pitches, social media "relationships." That you must have employee manuals, hiring procedures, and organisational flow charts. But what if everything you have heard about small business was wrong?
These conventional, complicated strategies might work for some. But you feel that they're not for you. Why? Because our fast-paced, ever-changing business environments don't need complex systems.
Instead, small business owners and entrepreneurs like you need something inspirational. Something for when the going is tough. You want to know the common challenges, and you want to see some ideas to overcome them. Ideas that worked and ideas that didn't - so you can save time by not making the same mistakes.
You need a flexible system that focuses your inputs to get the best possible result.
You want achievable, practical and helpful advice. Fast. And above all, you need simple.
The Simple Manifesto challenges conventional marketing strategies by stepping away from prescriptive, rigid formulas. Instead, this book helps you throw away the complexity, letting you reach your big goals without wasting your precious time. You may even enjoy yourself.
The Simple Manifesto delivers valuable insight across four sections. Known as "lenses", these fresh perspectives focus on simplifying the business building process.
The four lenses are: Standpoint, Nonconformist, Approach and Position.
Known as SNAP for short, this lensing framework lets you see ways to realign the existing components of your business (and your life). So you can focus your efforts in a new, clearly defined way to produce a better outcome. A successful outcome.
The result? Greater clarity for you, the leader and entrepreneur.
You're always in control. This book doesn't demand anything of you. You choose what to accept, reject, do now or do later. Some SNAP lenses will be more relevant for you to focus on right now. While others may be more appropriate to consider further into your business journey.
Simple. Fun. Sometimes counter-intuitive - and maybe even controversial. The Simple Manifesto helps you kill complexity - and that's just what you need.
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