International Direct Marketing, Manfred Krafft; J?rgen Hesse; J?rgen H?fling; Kay
Автор: Melewar T C Название: Strategic International Marketing ISBN: 0230580246 ISBN-13(EAN): 9780230580244 Издательство: Springer Рейтинг: Цена: 9362.00 р. Наличие на складе: Поставка под заказ.
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Автор: Joshi Dr Rakesh Mohan Название: International Marketing ISBN: 0198077025 ISBN-13(EAN): 9780198077022 Издательство: Oxford Academ Рейтинг: Цена: 3166.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second edition of International Marketing serves as a textbook for an introductory course on international marketing.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Cateora, Philip R. Gilly, Mary C. Graham, John Название: International Marketing ISBN: 0073529974 ISBN-13(EAN): 9780073529974 Издательство: McGraw-Hill Рейтинг: Цена: 31744.00 р. Наличие на складе: Поставка под заказ.
Описание: Features topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region.
