Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Описание: What is Violent Communication? If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication." What is Nonviolent Communication?Nonviolent Communication is the integration of four things: - Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity
- Language: understanding how words contribute to connection or distance
- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all
- Means of influence: sharing "power with others" rather than using "power over others" Nonviolent Communication serves our desire to do three things: - Increase our ability to live with choice, meaning, and connection
- Connect empathically with self and others to have more satisfying relationships
- Sharing of resources so everyone is able to benefit
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 4823.00 р. 6890.00-30% Наличие на складе: Есть (4 шт.) Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Guido Rings, Sebastian M. Rasinger Название: The Cambridge Introduction to Intercultural Communication ISBN: 1108822541 ISBN-13(EAN): 9781108822541 Издательство: Cambridge Academ Рейтинг: Цена: 4118.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ideal for undergraduate introductory courses as well as the training and coaching of practitioners in Intercultural Communication, International Communication and Cross-cultural Communication. Provides concise, up-to-date overviews of key topics, a variety of tasks, and eighteen case studies for in-depth discussions, homework, and assessments.
Автор: Graham, Rosie, Название: Investigating Google`s search engine : ISBN: 1350325201 ISBN-13(EAN): 9781350325203 Издательство: Bloomsbury Academic Рейтинг: Цена: 10296.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another.
This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society.
In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.
A study of interlocutor reference that significantly deepens our understanding of the ways in which self-other relations are linguistically mediated in social interaction, based on the analysis of Southeast Asian languages.
Terms used by speakers to refer to themselves and their interlocutors form one of the ways that language expresses, defines, and creates a field for working out social relations. Because this field of study in sociolinguistics historically has focused on Indo-European languages, it has tended to dwell on references to the addressee—for example, the choice between tuand vous when addressing someone in French. This book uses the study of Southeast Asian languages to theorize interlocutor reference more broadly, significantly deepening our understanding of the ways in which self-other relations are linguistically mediated in social interaction. As the authors explain, Southeast Asian systems exceed in complexity and nuance the well-described cases of Europe in two basic ways. First, in many languages of Southeast Asia, a speaker must select an appropriate reference form not only for other/addressee but also for self/speaker. Second, in these languages, in addition to pronouns, speakers draw upon a range of common and proper nouns including names, kin terms, and titles, in referring to themselves and the addressee. Acts of interlocutor reference, therefore, inevitably do more than simply identify the speaker and addressee; they also convey information about the proposed relation between interlocutors. Bringing together studies from both small-scale and large, urbanized communities across Mainland and Insular Southeast Asia, this is an important contribution to the regional linguistic and anthropological literature.
Автор: Victoria Smith Ekstrand Название: Trager`s The Law of Journalism and Mass Communication ISBN: 1071857924 ISBN-13(EAN): 9781071857922 Издательство: Sage Publications Рейтинг: Цена: 25027.00 р. Наличие на складе: Поставка под заказ.
Описание: Trager’s The Law of Journalism and Mass Communication provides a clear and engaging introduction to media law with comprehensive coverage and analysis for future journalists and media professionals. The Eighth Edition brings the law to life with cutting-edge research, the latest court and legislative rulings, and a wealth of new content.
Автор: Heussner Название: The Advanced Game Narrative Toolbox ISBN: 1138499633 ISBN-13(EAN): 9781138499638 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Нет в наличии.
Описание: The Advanced Game Narrative Toolbox continues where the Game Narrative Toolbox ended. While the later covered the basics of writing for games, the Advanced Game Narrative Toolbox will cover techniques for the intermediate and professional writer.
Автор: Chao, Chin-Chung Название: Mobile Communication in Asian Society and Culture ISBN: 1032354674 ISBN-13(EAN): 9781032354675 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
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Gain valuable insights through compelling case studies and real-world examples
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The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Jane Lockwood, Neil Elias Название: Developing global business communication in asia ISBN: 0367356538 ISBN-13(EAN): 9780367356538 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.
Описание: This core textbook for courses in technical and professional communication emphasizes design thinking, collaboration, a global perspective, inclusivity, and rhetorical approaches to creating communication products in the diverse, flexible, and mobile workplaces of the 21st century.
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