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The Effect of Information Technology on Business and Marketing Intelligence Systems, Alshurideh


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Автор: Alshurideh   (Альшуриде)
Название:  The Effect of Information Technology on Business and Marketing Intelligence Systems
Перевод названия: Альшуриде: Влияние информационных технологий на системы бизнес- и маркетинговой разведки
ISBN: 9783031123818
Издательство: Springer
Классификация:


ISBN-10: 3031123816
Обложка/Формат: Hardback
Страницы: 2580
Вес: 4.46 кг.
Дата издания: 23.02.2023
Серия: Studies in Computational Intelligence
Язык: English
Издание: 1st ed. 2023
Иллюстрации: 310 illustrations, color; 117 illustrations, black and white; xxiv, 2580 p. 427 illus., 310 illus. in color. in 3 volumes, not available separately.;
Размер: 243 x 330 x 189
Читательская аудитория: Professional & vocational
Основная тема: Computer Science
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
Дополнительное описание: Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs through the Technological Acceptance Model (TAM) and Structural Equation Modeling.- Interdependencies and Integration of Smart Buildings and Smart Cities: A Case of Dubai.- Strat



Pattern Recognition and Machine Learning

Автор: Christopher M. Bishop
Название: Pattern Recognition and Machine Learning
ISBN: 1493938436 ISBN-13(EAN): 9781493938438
Издательство: Springer
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Цена: 10480.00 р.
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Описание: Familiarity with multivariate calculus and basic linear algebra is required, and some experience in the use of probabilities would be helpful though not essential as the book includes a self-contained introduction to basic probability theory.

Artificial Intelligence for Signal Processing and Wireless Communication

Автор: Abhinav Sharma et al.
Название: Artificial Intelligence for Signal Processing and Wireless Communication
ISBN: 3110738821 ISBN-13(EAN): 9783110738827
Издательство: Walter de Gruyter
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Цена: 26024.00 р.
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Описание:

Without mathematics no science would survive. This especially applies to the engineering sciences which highly depend on the applications of mathematics and mathematical tools such as optimization techniques, finite element methods, differential equations, fluid dynamics, mathematical modelling, and simulation. Neither optimization in engineering, nor the performance of safety-critical system and system security; nor high assurance software architecture and design would be possible without the development of mathematical applications.

De Gruyter Series on the Applications of Mathematics in Engineering and Information Sciences (AMEIS) focusses on the latest applications of engineering and information technology that are possible only with the use of mathematical methods. By identifying the gaps in knowledge of engineering applications the AMEIS series fosters the international interchange between the sciences and keeps the reader informed about the latest developments.

Cloud Analytics for Industry 4.0

Автор: Gouse Baig Mohammad, S. Shitharth, Sachi Nandan Mohanty, Sirisha Potluri
Название: Cloud Analytics for Industry 4.0
ISBN: 3110771497 ISBN-13(EAN): 9783110771497
Издательство: Walter de Gruyter
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Цена: 28814.00 р.
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Описание: This book provides research on the state-of-the-art methods for data management in the fourth industrial revolution, with particular focus on cloud.based data analytics for digital manufacturing infrastructures. Innovative techniques and methods for secure, flexible and profi table cloud manufacturing will be gathered to present advanced and specialized research in the selected area.

Artificial intelligence in information and communication technologies, healthcare and education :

Автор: Parikshit N. Mahalle (
Название: Artificial intelligence in information and communication technologies, healthcare and education :
ISBN: 1032374594 ISBN-13(EAN): 9781032374598
Издательство: Taylor&Francis
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Цена: 14545.00 р.
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Описание: This book is designed as a reference text and discusses inter-dependability, communication and effective control for the betterment of services through artificial intelligence, as well as the challenges and path ahead for AI in computing and control across different domains of business and human life.

Artificial Intelligence for Marketing Management

Автор: Park Thaichon, Sara Quach
Название: Artificial Intelligence for Marketing Management
ISBN: 1032248483 ISBN-13(EAN): 9781032248486
Издательство: Taylor&Francis
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Цена: 19906.00 р.
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Описание: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

Artificial intelligence and machine learning applications in civil, mechanical, and industrial engineering

Автор: Gebrail Bekda, Sinan Melih Nigdeli
Название: Artificial intelligence and machine learning applications in civil, mechanical, and industrial engineering
ISBN: 1799803023 ISBN-13(EAN): 9781799803027
Издательство: Mare Nostrum (Eurospan)
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Цена: 29779.00 р.
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Описание: Presents innovative research on the methods and implementation of machine learning and AI in multiple facets of engineering. While highlighting topics including control devices, geotechnology, and artificial neural networks, this book is designed for engineers, academics, researchers, practitioners, and students.

Noise Filtering for Big Data Analytics

Автор: Koushik Ghosh, Souvik Bhattacharyya
Название: Noise Filtering for Big Data Analytics
ISBN: 3110697092 ISBN-13(EAN): 9783110697094
Издательство: Walter de Gruyter
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Цена: 26024.00 р.
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Описание: This book explains how to perform data de-noising, in large scale, with a satisfactory level of accuracy. Three main issues are considered. Firstly, how to eliminate the error propagation from one stage to next stages while developing a filtered model.

Secondly, how to maintain the positional importance of data whilst purifying it. Finally, preservation of memory in the data is crucial to extract smart data from noisy big data. If, after the application of any form of smoothing or filtering, the memory of the corresponding data changes heavily, then the final data may lose some important information.

This may lead to wrong or erroneous conclusions. But, when anticipating any loss of information due to smoothing or filtering, one cannot avoid the process of denoising as on the other hand any kind of analysis of big data in the presence of noise can be misleading. So, the entire process demands very careful execution with efficient and smart models in order to effectively deal with it.

AI Smart Kit: Agile Decision-Making on AI (Abridged Version)

Автор: Stephens Melodena, Vashishtha Himanshu
Название: AI Smart Kit: Agile Decision-Making on AI (Abridged Version)
ISBN: 1648024165 ISBN-13(EAN): 9781648024160
Издательство: Mare Nostrum (Eurospan)
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Цена: 10256.00 р.
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Описание:

There are many myths about Artificial Intelligence (AI) relating to what it is and what it can and cannot do. The people making decisions on AI projects are often not technologically savvy and unable to find easy answers. The spending on and the returns from AI projects are not necessarily straightforward. Part of the reason for this is the lack of understanding of the impact of critical decision criteria. AI touches on many ethical concepts - data privacy, validity, and, more importantly, its potential misuse. AI often replaces human decision-making, as managers do not clearly understand the implications of those choices. This book provides an easy and accessible guide for practitioners without a technological background to understand AI. It guides the reader through the fundamental issues confronting decision-makers. It offers advice on 'how to ask relevant questions' using the 15 decision scales. There is currently no comparable book on the market that acts as a pocketbook management reference guide for the AI layman.

New Opportunities for Sentiment Analysis and Information Processing

Автор: Sharaff Aakanksha, Sinha G. R., Bhatia Surbhi
Название: New Opportunities for Sentiment Analysis and Information Processing
ISBN: 1799880621 ISBN-13(EAN): 9781799880622
Издательство: Mare Nostrum (Eurospan)
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Цена: 29522.00 р.
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Описание: Multinational organizations have begun to realize that sentiment mining plays an important role for decision making and market strategy. The revolutionary growth of digital marketing not only changes the market game, but also brings forth new opportunities for skilled professionals and expertise. Currently, the technologies are rapidly changing, and artificial intelligence (AI) and machine learning are contributing as game-changing technologies. These are not only trending but are also increasingly popular among data scientists and data analysts.

New Opportunities for Sentiment Analysis and Information Processing provides interdisciplinary research in information retrieval and sentiment analysis including studies on extracting sentiments from textual data, sentiment visualization-based dimensionality reduction for multiple features, and deep learning-based multi-domain sentiment extraction. The book also optimizes techniques used for sentiment identification and examines applications of sentiment analysis and emotion detection. Covering such topics as communication networks, natural language processing, and semantic analysis, this book is essential for data scientists, data analysts, IT specialists, scientists, researchers, academicians, and students.

Tech Trends of the 4th Industrial Revolution

Автор: J. Hwang, D. Pyo , Y. Yoon
Название: Tech Trends of the 4th Industrial Revolution
ISBN: 1683926889 ISBN-13(EAN): 9781683926887
Издательство: Mare Nostrum (Eurospan)
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Цена: 7623.00 р.
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Описание: Bridges the gap between the 4th industry-related technology boom and the general public`s perception of it. The book introduces the applications of related major technologies, such as the Internet of Things, blockchain, artificial intelligence, cloud computing, and big data, considered essential for the development of contemporary business models.

Challenges and Applications for Implementing Machine Learning in Computer Vision

Автор: Ramgopal Kashyap, A.V. Senthil Kumar
Название: Challenges and Applications for Implementing Machine Learning in Computer Vision
ISBN: 1799801837 ISBN-13(EAN): 9781799801832
Издательство: Mare Nostrum (Eurospan)
Цена: 25978.00 р.
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Описание: Machine learning allows for non-conventional and productive answers for issues within various fields, including problems related to visually perceptive computers. Applying these strategies and algorithms to the area of computer vision allows for higher achievement in tasks such as spatial recognition, big data collection, and image processing. There is a need for research that seeks to understand the development and efficiency of current methods that enable machines to see. Challenges and Applications for Implementing Machine Learning in Computer Vision is a collection of innovative research that combines theory and practice on adopting the latest deep learning advancements for machines capable of visual processing. Highlighting a wide range of topics such as video segmentation, object recognition, and 3D modelling, this publication is ideally designed for computer scientists, medical professionals, computer engineers, information technology practitioners, industry experts, scholars, researchers, and students seeking current research on the utilization of evolving computer vision techniques.

Principles of Responsible Management Education (PRME) in the Age of Artificial Intelligence (AI) - Opportunities, Threats, and the Way Forward

Автор: Stachowicz-Stanusch Agata, Amann Wolfgang, Sharma Radha
Название: Principles of Responsible Management Education (PRME) in the Age of Artificial Intelligence (AI) - Opportunities, Threats, and the Way Forward
ISBN: 1648025447 ISBN-13(EAN): 9781648025440
Издательство: Mare Nostrum (Eurospan)
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Цена: 21784.00 р.
Наличие на складе: Нет в наличии.

Описание: Authored by a range of international experts, this book brings us closer to the responses for the questions like how may AI be used /or is a threat for PRME implementation, how will AI impact the business education world or what we should teach in business school in the time of AI (what the`right` set of future skills is)?


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