Social Marketing and Sustainable Development Goals (SDGs), Galan-Ladero
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Van Tulder, Rob Van Mil, Eveline Название: Principles of sustainable business ISBN: 0367565595 ISBN-13(EAN): 9780367565596 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a timely account of the systemic, strategic and operational challenges that need to be addressed to enhance the effectiveness of corporate involvement in society, by using the SDGs as leading principles-based framework for actionable, powerful and transformative change.
Описание: They worked on solving social issues at the time through their businesses and succeeded in creating social value by solving social issues and economic value through the development of their businesses.
Автор: Barbier Название: Economics of the SDGs ISBN: 3030787001 ISBN-13(EAN): 9783030787004 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first book that employs economics to develop and apply an analytical framework for assessing progress towards the Sustainable Development Goals (SDGs).
Описание: They worked on solving social issues at the time through their businesses and succeeded in creating social value by solving social issues and economic value through the development of their businesses.
Автор: Bridges, Trista , Eubank, Donald Название: Leading Sustainably ISBN: 0367428369 ISBN-13(EAN): 9780367428365 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The business world is at an important crossroads. The age of the stakeholder is rapidly superseding that of the shareholder as climate change and political and societal shifts upend years of seeming prosperity.
Автор: Wilson, Clive Название: Designing a purposeful world wilso ISBN: 0815381328 ISBN-13(EAN): 9780815381327 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The perfect book to help turn the Sustainable Development Goals into action at every level, from governmental, organisational and personal.
Автор: Mohieldin Название: Business, Government and the SDGs ISBN: 3031111958 ISBN-13(EAN): 9783031111952 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book seeks to revise and challenge the roles and traditional realms of influence that national and local governments, and businesses at a critical juncture in terms of achieving sustainable development, faces when tackling the dual challenges of climate change and post-COVID recovery. Using the broader lens of the 2030 UN Sustainable Development Goals (SDGs) to assess the roles and responsibilities of each of these stakeholders and their relationships, the book offers policy, economic arguments, case studies and examples to argue that neither national or local governments, nor companies, could afford to deviate from the SDGs in the recovery from the current crisis, nor that the imperative of bold climate action should detract from the broader focus on sustainability. The analysis frames the debate of how a balance between people, planet, and profits can be achieved and how nations, regions and cities, and businesses, with their representative organizations, can achieve a sustainable recovery from the current global crisis, and contribute to climate smart, resilient and inclusive development.
Автор: Lewis Название: Product Stewardship in Action ISBN: 1783533900 ISBN-13(EAN): 9781783533909 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Product Stewardship in Action describes how and why leading companies are taking responsibility for the environmental impact of their products. Written primarily for a business audience, it draws on the knowledge and experience of industry practitioners and other experts to provide a structured approach to product responsibility within firms.
Автор: Dekhili Sihem Название: Marketing for Sustainable Development ISBN: 1789450365 ISBN-13(EAN): 9781789450361 Издательство: Wiley Рейтинг: Цена: 21851.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.
In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.
Автор: Sarni, William Название: Beyond the energy-water-food nexus ISBN: 1910174475 ISBN-13(EAN): 9781910174470 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Providing food, clean water and energy for a growing population is one of the greatest challenges facing public and private sector professionals. While there is widespread recognition of the complex feedback loops between energy, water and food, there has been less focus on viable solutions.
This guide by Will Sarni - an internationally recognized thought leader on corporate water stewardship and water tech innovation - frames the key issues and challenges for business professionals, and then outlines emerging solutions which include both "soft path" and technology innovation approaches.
The book includes case examples of multinational companies who are abandoning business as usual and moving beyond traditional thinking. It also highlights crucial new partnerships or "collective action initiatives" where NGOs, multinationals and the public sector come together to forge practical solutions to meet the needs of their stakeholders.
Solutions to the energy-water-food nexus will need to be disruptive, not incremental, and will require technology innovation, new public-private partnerships, and changes in public policy.
Beyond the Energy-Food-Water Nexus shows organizations how they can play their part in improving the quality of life for an urbanized global population while preserving the ecosystems that sustain us all.
Автор: Visser Название: Sustainable Frontiers ISBN: 1783535075 ISBN-13(EAN): 9781783535071 Издательство: Taylor&Francis Рейтинг: Цена: 16843.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A collection of short, readable chapters that maps the developments of CSR and sustainable business, uncovers the realities, challenges preconceived thinking and envisions a different future.
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