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Communication Yearbook 8, Smith, R. Scott


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Автор: Smith, R. Scott
Название:  Communication Yearbook 8
ISBN: 9781032243122
Издательство: Taylor&Francis
Классификация:

ISBN-10: 1032243120
Обложка/Формат: Paperback
Страницы: 834
Вес: 1.11 кг.
Дата издания: 01.02.2022
Язык: English
Размер: 229 x 152
Читательская аудитория: Tertiary education (us: college)
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Поставляется из: Европейский союз
Описание: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplin


Introducing Language and Intercultural Communication  2  new ed. ISBN 9781138481619

Автор: Jackson, Jane
Название: Introducing Language and Intercultural Communication 2 new ed. ISBN 9781138481619
ISBN: 1138481610 ISBN-13(EAN): 9781138481619
Издательство: Taylor&Francis
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Цена: 6123.00 р.
Наличие на складе: Поставка под заказ.

Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.

Understanding intercultural communication

Автор: Holliday, Adrian (Canterbury Christchurch University, UK)
Название: Understanding intercultural communication
ISBN: 0815352395 ISBN-13(EAN): 9780815352396
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание:

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:

    • the positive contribution of people from diverse cultural backgrounds;
    • the politics of Self and Other which promote negative stereotyping;
    • the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.

Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.

The Routledge Handbook of Language and Intercultural Communication

Автор: Jane Jackson
Название: The Routledge Handbook of Language and Intercultural Communication
ISBN: 1138389455 ISBN-13(EAN): 9781138389458
Издательство: Taylor&Francis
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Цена: 35218.00 р.
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Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

Автор: Scott David Meerman
Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
ISBN: 1119651549 ISBN-13(EAN): 9781119651543
Издательство: Wiley
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Цена: 3008.00 р.
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Описание:

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Communication Yearbook 17

Автор: Smith, R. Scott
Название: Communication Yearbook 17
ISBN: 1032243171 ISBN-13(EAN): 9781032243177
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: Divided into four sections, the first part of Communication Yearbook 17 focuses on interpersonal interaction, and is intended to complement the mass media focus of Communication Yearbooks 15 and 16. The second section focuses on message characteristics and what messages do in interaction. Section III considers value and policy issues

Communication Yearbook 33

Автор: Bergmann, S. Bedford-Strohm, H.
Название: Communication Yearbook 33
ISBN: 1032243406 ISBN-13(EAN): 9781032243405
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Edit

Communication Yearbook 16

Автор: Smith, R. Scott
Название: Communication Yearbook 16
ISBN: 1032243155 ISBN-13(EAN): 9781032243153
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: The Communication Yearbook 16 focuses on the study of communication within corporate organizations. Part II explores the role of communication studies in such timely issues as communication technology, globalization and multiculturalism. The final section focuses on three theoretical debates in which contributors discuss c

Communication Yearbook 30

Автор: Hume, Lynne
Название: Communication Yearbook 30
ISBN: 1032243570 ISBN-13(EAN): 9781032243573
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание: Communication Yearbook 30 continues the tradition of publishing rich, state-of-the-discipline literature reviews, offering insightful descriptions of research as well as reflections on the implications of those findings for other areas of the disc

Communication Yearbook 34

Название: Communication Yearbook 34
ISBN: 1138380431 ISBN-13(EAN): 9781138380431
Издательство: Taylor&Francis
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Цена: 3367.00 р.
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Описание: With diverse chapters from scholars across the globe, Communication Yearbook 34 covers a wide range of topics, including nanotechnology, deception, terror management theory, and the rhetorical aftermath of genocide. Commentaries from senior scholars round out the contents, providing insights on the groundbreaking work presented here. As a whole, this volume will be valuable to scholars and researchers across the communication discipline and around the world.

Communication Yearbook 27

Автор: Parsons, Gerald
Название: Communication Yearbook 27
ISBN: 1032243643 ISBN-13(EAN): 9781032243641
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание: Communication Yearbook 28 draws from the broad range encompassed by the communication discipline to review literature that has something to say about community and what the communication discipline has to contribute to understanding this human connection.

Communication Yearbook 24

Автор: Smith, R. Scott
Название: Communication Yearbook 24
ISBN: 1032243201 ISBN-13(EAN): 9781032243207
Издательство: Taylor&Francis
Рейтинг:
Цена: 7042.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplin

Communication Yearbook 32

Автор: Manoussakis, John Panteleimon
Название: Communication Yearbook 32
ISBN: 1032243430 ISBN-13(EAN): 9781032243436
Издательство: Taylor&Francis
Рейтинг:
Цена: 7195.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Edit


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