Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Routledge Companion to Contemporary Brand Management, Bestaoui Sebbane, Yasmina (Universite d`Evry, France)


Варианты приобретения
Цена: 8726.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: Есть  
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Bestaoui Sebbane, Yasmina (Universite d`Evry, France)
Название:  Routledge Companion to Contemporary Brand Management
ISBN: 9781032242392
Издательство: Taylor&Francis
Классификация:

ISBN-10: 1032242396
Обложка/Формат: Paperback
Страницы: 616
Вес: 0.97 кг.
Дата издания: 13.12.2021
Серия: Routledge companions in marketing, advertising and communication
Язык: English
Иллюстрации: 43 illustrations, black and white
Размер: 246 x 174
Рейтинг:
Поставляется из: Европейский союз
Описание: As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an


Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Автор: Allen Frederick
Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
ISBN: 1504019857 ISBN-13(EAN): 9781504019859
Издательство: Неизвестно
Цена: 3447.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.

Young Consumer Behaviour

Автор: Gbadamosi
Название: Young Consumer Behaviour
ISBN: 0415790085 ISBN-13(EAN): 9780415790086
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.

Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.

Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Ethics in Public Policy and Management

Название: Ethics in Public Policy and Management
ISBN: 1138922641 ISBN-13(EAN): 9781138922648
Издательство: Taylor&Francis
Рейтинг:
Цена: 9492.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Ethics in Public Policy and Management: A global research companion showcases the latest research from established and newly emerging scholars in the fields of public management and ethics.

Frugal Innovation

Название: Frugal Innovation
ISBN: 0367132842 ISBN-13(EAN): 9780367132842
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book addresses frugal innovations that have never been accessible to the public. The book`s main themes and objectives are global food security, consumer and industrial products, ethics and sustainability. affordable, essential services and organizational design.

The Routledge Companion to Strategic Marketing

Название: The Routledge Companion to Strategic Marketing
ISBN: 1138489085 ISBN-13(EAN): 9781138489080
Издательство: Taylor&Francis
Рейтинг:
Цена: 33686.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

Routledge Companion to International Hospitality Management

Название: Routledge Companion to International Hospitality Management
ISBN: 1138386375 ISBN-13(EAN): 9781138386372
Издательство: Taylor&Francis
Рейтинг:
Цена: 33686.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of trends and issues by showing how to master current and future challenges when competing in the global hospitality industry.

The Routledge Companion to Accounting Ethics

Название: The Routledge Companion to Accounting Ethics
ISBN: 1138591963 ISBN-13(EAN): 9781138591967
Издательство: Taylor&Francis
Рейтинг:
Цена: 33686.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This comprehensive handbook provides a prestige reference volume for researchers interested in accounting and business ethics.

The Routledge Companion to Happiness at Work

Название: The Routledge Companion to Happiness at Work
ISBN: 0367266555 ISBN-13(EAN): 9780367266554
Издательство: Taylor&Francis
Рейтинг:
Цена: 33686.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An unprecedented and important reference work, this research companion covers a range of aspects of happiness, an aim everyone aspires to achieve, yet can be easily overlooked in today`s demanding and multi-challenged world, or confused with a plethora of quantifiable or career goals.

Research Companion to  Language and Country Branding

Название: Research Companion to Language and Country Branding
ISBN: 0367343592 ISBN-13(EAN): 9780367343590
Издательство: Taylor&Francis
Рейтинг:
Цена: 35218.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world.

Young consumer behaviour

Автор: Gbadamosi, Ayantunji
Название: Young consumer behaviour
ISBN: 0415790093 ISBN-13(EAN): 9780415790093
Издательство: Taylor&Francis
Рейтинг:
Цена: 6123.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.

Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.

Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия