Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Название: Communication Yearbook 36 ISBN: 1138116874 ISBN-13(EAN): 9781138116870 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Communication Yearbook 36 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association.
Автор: Parab, Jivan Shrikrishna Nazareth, Ingrid Anne Gad, Rajendra S. Naik, Gourish Название: Communication Yearbook 26 ISBN: 103224366X ISBN-13(EAN): 9781032243665 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume offers state-of-the-art communication research, representing media, interpersonal, intercultural and other areas of communication. It is an important reference on current research for scholars and students in the social sciences.
Автор: Burleson, Brant R. Название: Communication Yearbook 20 ISBN: 0415873169 ISBN-13(EAN): 9780415873161 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Поставка под заказ.
Автор: Anderson, James A. Название: Communication Yearbook 12 ISBN: 0415873207 ISBN-13(EAN): 9780415873208 Издательство: Taylor&Francis Рейтинг: Цена: 16843.00 р. Наличие на складе: Поставка под заказ.
Автор: Burleson, Brant R. Название: Communication Yearbook 19 ISBN: 0415873177 ISBN-13(EAN): 9780415873178 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Поставка под заказ.
Автор: Anderson, James A. Название: Communication Yearbook 14 ISBN: 0415873193 ISBN-13(EAN): 9780415873192 Издательство: Taylor&Francis Рейтинг: Цена: 41342.00 р. Наличие на складе: Поставка под заказ.
Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
Автор: Cohen, Elisia L. Название: Communication Yearbook 40 ISBN: 0367737132 ISBN-13(EAN): 9780367737139 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Поставка под заказ.
Автор: Deetz, Stanley Название: Communication Yearbook 17 ISBN: 0415876575 ISBN-13(EAN): 9780415876575 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Поставка под заказ.
Автор: Anderson, James Название: Communication Yearbook 11 ISBN: 0415876923 ISBN-13(EAN): 9780415876926 Издательство: Taylor&Francis Рейтинг: Цена: 49764.00 р. Наличие на складе: Поставка под заказ.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
