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Communication Yearbook 17, Deetz, Stanley


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Автор: Deetz, Stanley
Название:  Communication Yearbook 17
ISBN: 9780415876575
Издательство: Taylor&Francis
Классификация:

ISBN-10: 0415876575
Обложка/Формат: Hardback
Страницы: 642
Вес: 1.36 кг.
Дата издания: 25.10.2011
Размер: 229 x 152
Читательская аудитория: Postgraduate, research & scholarly
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Поставляется из: Европейский союз


Introducing Language and Intercultural Communication  2  new ed. ISBN 9781138481619

Автор: Jackson, Jane
Название: Introducing Language and Intercultural Communication 2 new ed. ISBN 9781138481619
ISBN: 1138481610 ISBN-13(EAN): 9781138481619
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.

Understanding intercultural communication

Автор: Holliday, Adrian (Canterbury Christchurch University, UK)
Название: Understanding intercultural communication
ISBN: 0815352395 ISBN-13(EAN): 9780815352396
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание:

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:

    • the positive contribution of people from diverse cultural backgrounds;
    • the politics of Self and Other which promote negative stereotyping;
    • the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.

Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

Автор: Scott David Meerman
Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
ISBN: 1119651549 ISBN-13(EAN): 9781119651543
Издательство: Wiley
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Цена: 3008.00 р.
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Описание:

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

The Routledge Handbook of Language and Intercultural Communication

Автор: Jane Jackson
Название: The Routledge Handbook of Language and Intercultural Communication
ISBN: 1138389455 ISBN-13(EAN): 9781138389458
Издательство: Taylor&Francis
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Цена: 35218.00 р.
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Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.

Communication Yearbook 36

Название: Communication Yearbook 36
ISBN: 1138116874 ISBN-13(EAN): 9781138116870
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание: Communication Yearbook 36 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association.

Communication Yearbook 20

Автор: Smith, R. Scott
Название: Communication Yearbook 20
ISBN: 1032243244 ISBN-13(EAN): 9781032243245
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplin

Communication Yearbook 35

Автор: Gerbing, David (Portland State University, WA)
Название: Communication Yearbook 35
ISBN: 1032243295 ISBN-13(EAN): 9781032243290
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание: Communication Yearbook 35 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association.

Communication Yearbook 26

Автор: Parab, Jivan Shrikrishna Nazareth, Ingrid Anne Gad, Rajendra S. Naik, Gourish
Название: Communication Yearbook 26
ISBN: 103224366X ISBN-13(EAN): 9781032243665
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание: This volume offers state-of-the-art communication research, representing media, interpersonal, intercultural and other areas of communication. It is an important reference on current research for scholars and students in the social sciences.

Communication Yearbook 40

Автор: Cohen, Elisia L.
Название: Communication Yearbook 40
ISBN: 0367737132 ISBN-13(EAN): 9780367737139
Издательство: Taylor&Francis
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Цена: 6583.00 р.
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Communication Yearbook 20

Автор: Burleson, Brant R.
Название: Communication Yearbook 20
ISBN: 0415873169 ISBN-13(EAN): 9780415873161
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Communication Yearbook 12

Автор: Anderson, James A.
Название: Communication Yearbook 12
ISBN: 0415873207 ISBN-13(EAN): 9780415873208
Издательство: Taylor&Francis
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Цена: 16843.00 р.
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Communication Yearbook 11

Автор: Anderson, James
Название: Communication Yearbook 11
ISBN: 0415876923 ISBN-13(EAN): 9780415876926
Издательство: Taylor&Francis
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Цена: 49764.00 р.
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