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Branding Masculinity, Hirschman, Elizabeth


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Цена: 3520.00р.
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Автор: Hirschman, Elizabeth
Название:  Branding Masculinity
ISBN: 9781032242569
Издательство: Taylor&Francis
Классификация:


ISBN-10: 1032242566
Обложка/Формат: Paperback
Страницы: 108
Вес: 0.17 кг.
Дата издания: 13.12.2021
Серия: Routledge interpretive marketing research
Язык: English
Иллюстрации: 40 illustrations, black and white
Размер: 229 x 152
Подзаголовок: Tracing the cultural foundations of brand meaning
Рейтинг:
Поставляется из: Европейский союз
Описание: Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.


The Graffiti Subculture

Автор: Macdonald
Название: The Graffiti Subculture
ISBN: 0333781902 ISBN-13(EAN): 9780333781906
Издательство: Springer
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Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Using insights from ethnographic research conducted in London and New York, the author explores the varying ways young men use graffiti to construct masculinity, claim power and establish independence from the institutions which define and often limit them as young people.

Masculinity from the inside

Автор: Fleming, Bruce
Название: Masculinity from the inside
ISBN: 1032191473 ISBN-13(EAN): 9781032191478
Издательство: Taylor&Francis
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Цена: 5511.00 р.
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Описание: Based on the author`s experience of teaching young men at a military academy, this book rejects the vocabulary and presuppositions of discourses surrounding men and engages with the ways in which men understand themselves, seeking to address the gulf that exists between theoretical accounts of masculinity and men`s own experiences.

Fashion and Masculinity in Renaissance Florence

Автор: Elizabeth Currie
Название: Fashion and Masculinity in Renaissance Florence
ISBN: 1350031631 ISBN-13(EAN): 9781350031630
Издательство: Bloomsbury Academic
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Цена: 3166.00 р.
Наличие на складе: Нет в наличии.

Описание:

Dress became a testing ground for masculine ideals in Renaissance Italy. With the establishment of the ducal regime in Florence in 1530, there was increasing debate about how to be a nobleman. Was fashionable clothing a sign of magnificence or a source of mockery? Was the graceful courtier virile or effeminate? How could a man dress for court without bankrupting himself? This book explores the whole story of clothing, from the tailor's workshop to spectacular court festivities, to show how the male nobility in one of Italy's main textile production centers used their appearances to project social, sexual, and professional identities.

Sixteenth-century male fashion is often associated with swagger and ostentation but this book shows that Florentine clothing reflected manhood at a much deeper level, communicating a very Italian spectrum of male virtues and vices, from honor, courage, and restraint to luxury and excess. Situating dress at the heart of identity formation, Currie traces these codes through an array of sources, including unpublished archival records, surviving garments, portraiture, poetry, and personal correspondence between the Medici and their courtiers.

Addressing important themes such as gender, politics, and consumption, Fashion and Masculinity in Renaissance Florence sheds fresh light on the sartorial culture of the Florentine court and Italy as a whole.

Graffiti subculture

Автор: Macdonald, Nancy
Название: Graffiti subculture
ISBN: 0333781910 ISBN-13(EAN): 9780333781913
Издательство: Springer
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Цена: 9083.00 р.
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Описание: Using insights from ethnographic research conducted in London and New York, the author explores the varying ways young men use graffiti to construct masculinity, claim power and establish independence from the institutions which define and often limit them as young people.

Theorising chinese masculinity

Автор: Louie, Kam
Название: Theorising chinese masculinity
ISBN: 0521119049 ISBN-13(EAN): 9780521119047
Издательство: Cambridge Academ
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Цена: 5386.00 р.
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Описание: This book is a comprehensive analysis of Chinese masculinity. While there is a vast Eurocentric scholarship on gender and sexuality, there has been little work addressing these issues within the Chinese context.

Representing Masculinity

Автор: Dudink Stefan
Название: Representing Masculinity
ISBN: 0230340156 ISBN-13(EAN): 9780230340152
Издательство: Springer
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Цена: 9083.00 р.
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Описание: This book explores the role of masculinity in shaping citizenship in the western world. Can the universal ideal of citizenship be redeemed or is it mired in exclusionary notions of masculinity, race and class? The book traces the ideal of citizenship and its myriad of exclusions from the French revolution to the Twentieth century.

Branding Masculinity

Автор: Hirschman
Название: Branding Masculinity
ISBN: 1138933392 ISBN-13(EAN): 9781138933392
Издательство: Taylor&Francis
Рейтинг:
Цена: 9492.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

Why Men Hurt Women and Other Reflections on Love, Violence and Masculinity

Автор: Kopano Ratele
Название: Why Men Hurt Women and Other Reflections on Love, Violence and Masculinity
ISBN: 1776147634 ISBN-13(EAN): 9781776147632
Издательство: Mare Nostrum (Eurospan)
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Цена: 3762.00 р.
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Описание: Using conversations, observations, and reflections, psychologist Kopano Ratele meditates on love, violence and masculinity This book seeks to imagine the possibility of a more loving masculinity in a society where structural violence, failures of government and economic inequality underpin much of the violent behavior that men display. Enriched with personal reflections on his own experiences as a partner, father, psychologist and researcher in the field of men and masculinities, Why Men Hurt Women and Other Reflections on Love, Violence and Masculinity is Kopano Ratele's meditation on love and violence, and the way these forces shape the emotional lives of boys and men. At the core of these critical and deeply insightful texts is the question of why men hurt women they love. Ratele contends that many men in our society suffer from a painful, unrecognized, yet consequential love hunger that sets in during boyhood. This need for love may lie at the root of some of the male violence that damages the lives of women, children and men themselves. Blending academic analysis and rigor in a readable narrative style, Ratele illuminates the complex nuances of gender, intimacy and power in the context of the human need for love and care. While unsparing in his analysis of men's inner lives, Ratele lays out a path for addressing the hunger for love in boys and men. He argues that just as the beliefs and practices relating to gender, sexuality and the nature of love are constantly being challenged and revised, so our ideas about masculinity, and men's and boys' capacity to show genuine loving care for each other and for women, can evolve.

The  "Man " Question in International Relations

Автор: Marysia Zalewski, Jane Parpart
Название: The "Man " Question in International Relations
ISBN: 0367183641 ISBN-13(EAN): 9780367183646
Издательство: Taylor&Francis
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Цена: 5205.00 р.
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Описание: Originally published in 1998, The "Man" Question in International Relations concentrates on questioning the practices of masculinities, the hegemony of men, and the subject of "man."

Marketing Fashion

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
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Цена: 5008.00 р.
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Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Gender Threat: Masculinities in Trump`s America

Автор: Cassino, Dan
Название: Gender Threat: Masculinities in Trump`s America
ISBN: 1503629899 ISBN-13(EAN): 9781503629899
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 3511.00 р.
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Описание:

Against all evidence to the contrary, American men have come to believe that the world is tilted - economically, socially, politically - against them. A majority of men across the political spectrum feel that they face some amount of discrimination because of their sex. The authors of Gender Threat look at what reasoning lies behind their belief and how they respond to it. Many feel that there is a limited set of socially accepted ways for men to express their gender identity, and when circumstances make it difficult or impossible for them to do so, they search for another outlet to compensate. Sometimes these behaviors are socially positive, such as placing a greater emphasis on fatherhood, but other times they can be maladaptive, as in the case of increased sexual harassment at work. These trends have emerged, notably, since the Great Recession of 2008-09. Drawing on multiple data sources, the authors find that the specter of threats to their gender identity has important implications for men's behavior. Importantly, younger men are more likely to turn to nontraditional compensatory behaviors, such as increased involvement in cooking, parenting, and community leadership, suggesting that the conception of masculinity is likely to change in the decades to come.

Branding: Distilled

Автор: Sterling Cynthia
Название: Branding: Distilled
ISBN: 0991043677 ISBN-13(EAN): 9780991043675
Издательство: Неизвестно
Рейтинг:
Цена: 3862.00 р.
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