Описание: A non-biased, grounded, and practical approach to employee engagement For managers and business leaders who want to enhance performance, this easy-to-use guide to employee management offers real solutions for getting workers engaged and increasing productivity.
Автор: Churchman Название: Principled Persuasion in Employee Communication ISBN: 1472475062 ISBN-13(EAN): 9781472475060 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Principled Persuasion in Employee Communication highlights a new but significant dilemma for organisational leaders. Will they continue on the same track that, since the nineteenth century, has led them to exert increasing control over their employees? Or will they take another path, one that leads towards a new type of working environment where the culture encourages freedom of communication and movement? This book argues for an approach to employee communication that sets out to liberate employees from the stifling constraints that organisations continue to impose on them. Principled Persuasion is so-called because it uses persuasive techniques, based on clear principles, to create new, forward-looking organisational cultures. It sets out to increase employee happiness and minimise the harms done to employees at work. It grounds itself on a strong ethical base composed of fundamental, universal principles. It introduces a new approach to the use of language, not only calling for more clarity and meaning in organisational communication, but also for a more conscious use of rhetorical techniques to change vocabulary, metaphors and internal dialogue for the better. Make no mistake, most organisations have totally underrated the strategic importance of employee communication. Principled Persuaders understand that the key to dealing with the unpredictable events about to unfold in the twenty-first century will be a new way of communicating with the workforce. The flexibility, adaptability and innovation that will be needed to survive and prosper in coming decades can only be achieved by liberating employees, not imprisoning them further in established systems and processes.
Автор: McCown, Nance Название: Internal Communication and Employee Engagement ISBN: 1032050055 ISBN-13(EAN): 9781032050058 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Gail S. Thornton; Viviane Regina Mansi; Bruno Carr Название: Strategic Employee Communication ISBN: 3319978934 ISBN-13(EAN): 9783319978932 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.
Название: Exploring internal communication ISBN: 0367200112 ISBN-13(EAN): 9780367200114 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new fourth edition has been comprehensively updated to reflect the latest practices in internal communication. Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.
Автор: Ruck, Kevin Название: Exploring internal communication ISBN: 1032337508 ISBN-13(EAN): 9781032337500 Издательство: Taylor&Francis Рейтинг: Цена: 4133.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new fourth edition has been comprehensively updated to reflect the latest practices in internal communication. Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.
Автор: Roxana D. Maiorescu-Murphy Название: Corporate Diversity Communication Strategy ISBN: 3030299430 ISBN-13(EAN): 9783030299439 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.
Описание: By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.
Описание: This title, first published in 1986, analyses the idea that the issue of informing and consulting with workers in multinational enterprises should best be examined within the context of the general economic and social evolution of the member countries and in relation to the national and international instruments and practices in place.
Описание: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood.
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Описание: By drawing up a model of the internal communication system of Bangladeshi ready-made garment factories, Helene Blumer identifies the existence and intensity of its communication flows.
Автор: Bridger Emma Название: Employee Engagement: A Practical Introduction ISBN: 0749483512 ISBN-13(EAN): 9780749483517 Издательство: Kogan Page Рейтинг: Цена: 3166.00 р. Наличие на складе: Нет в наличии.
Описание:
A fully engaged workforce is critical to the success and high performance of any organization. Employee Engagement offers a complete, practical resource for understanding, measuring and building engagement. Full of practical tools, techniques and diagnostics, as well as real life examples from British Gas, Capital One, Asda, Ministry of Justice, Mace and RSA, which help assess and drive engagement in an organization.
This updated edition of Employee Engagement considers the increasing use of technology in engagement; the move towards an ongoing listening strategy; the impact of machine learning; the use of enterprise social networks; the rise in interest around employee experience; and the professionalization of employee engagement. Fresh international case studies as well as downloadable templates and checklists for each chapter demonstrate how to apply the theory in practice.
The HR Fundamentals series is endorsed by the Chartered Institute of Personnel and Development (CIPD), the UK professional body for HR and people development with over 145,000 members worldwide. This series of succinct, practical and straightforward guides supports those in the early stages of HR.
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