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Strategic Employee Communication, Gail S. Thornton; Viviane Regina Mansi; Bruno Carr


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Цена: 7685.00р.
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При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Gail S. Thornton; Viviane Regina Mansi; Bruno Carr
Название:  Strategic Employee Communication
ISBN: 9783319978932
Издательство: Springer
Классификация:



ISBN-10: 3319978934
Обложка/Формат: Hardcover
Страницы: 321
Вес: 0.69 кг.
Дата издания: 2019
Язык: English
Издание: 1st ed. 2019
Иллюстрации: 13 illustrations, black and white; xxix, 321 p. 13 illus.
Размер: 234 x 156 x 21
Читательская аудитория: Professional & vocational
Основная тема: Business and Management
Подзаголовок: Building a Culture of Engagement
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.
Дополнительное описание: 1. The incoherence of a solid organizational culture for liquid employees.- 2. Bodymedia theory: a value proposition for organizational culture.- 3. Organizational ethics: the challenges faced by communication and culture to change behaviours.- 4. Leaders



Strategic Organizational Communication: In a Global Economy, 7th Edition

Автор: Conrad
Название: Strategic Organizational Communication: In a Global Economy, 7th Edition
ISBN: 1444338633 ISBN-13(EAN): 9781444338638
Издательство: Wiley
Рейтинг:
Цена: 7120.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns

Автор: Austin Erica Weintraub, Pinkleton Bruce E.
Название: Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
ISBN: 0415517680 ISBN-13(EAN): 9780415517683
Издательство: Taylor&Francis
Рейтинг:
Цена: 38280.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

New to the third edition:

  • New examples on the effective use of digital communication and online research tools;
  • Updated guidance on researching using digital tools and social media;
  • New examples that provide a more accessible pathway to real-world application.

In addition to these new features, the book covers:

  • Creating a framework for planning;
  • Up-to-date research tools and how to develop a research plan;
  • Gathering useful data for strategic guidance;
  • Real-world examples that provide readers with realistic cases and situations;
  • Applying theory to professional practice.

The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

Contemplating Corporate Marketing, Identity and Communication

Название: Contemplating Corporate Marketing, Identity and Communication
ISBN: 1138971685 ISBN-13(EAN): 9781138971684
Издательство: Taylor&Francis
Рейтинг:
Цена: 7042.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.

Case studies in courageous organizational communication

Автор: Lyon, Alexander
Название: Case studies in courageous organizational communication
ISBN: 1433131234 ISBN-13(EAN): 9781433131233
Издательство: Peter Lang
Рейтинг:
Цена: 9364.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Alexander Lyon presents 31 case studies in organizational communication that explore issues of courageous communication. Through case studies on many well-known organizations such as Google, the Miami Dolphins, NASA, Comcast, the Boy Scouts of America, Netflix, Taco Bell, Massachusetts General Hospital, Merck Pharmaceuticals, and others, the book articulates a communication-based model of courage around four themes: Courageous communication is collaborative, upward, transparent, and engaging.

The book presents both effective and cautionary portraits of organizations as they responded to complex issues. It situates the case studies in existing literature and provides practical guidance for enacting courageous communication in professional settings.

Strategic Internal Communication: How to Build Employee Engagement and Performance

Автор: Cowan David
Название: Strategic Internal Communication: How to Build Employee Engagement and Performance
ISBN: 0749478659 ISBN-13(EAN): 9780749478650
Издательство: Неизвестно
Рейтинг:
Цена: 8868.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Design and implement an internal communications strategy that will improve communication, motivation and performance in your organization.

Strategic planning for public relations

Автор: Hansen-horn, Tricia Horn, Adam E.
Название: Strategic planning for public relations
ISBN: 1433120925 ISBN-13(EAN): 9781433120923
Издательство: Peter Lang
Рейтинг:
Цена: 25866.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

Strategic planning for public relations

Автор: Hansen-horn, Tricia Horn, Adam E.
Название: Strategic planning for public relations
ISBN: 1433120917 ISBN-13(EAN): 9781433120916
Издательство: Peter Lang
Рейтинг:
Цена: 6514.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

Strategic Silence

Автор: Dimitrov
Название: Strategic Silence
ISBN: 113810003X ISBN-13(EAN): 9781138100039
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical?

Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication.

Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent?

Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.

Corporate Strategic Communication

Автор: Stanton Richard
Название: Corporate Strategic Communication
ISBN: 1137544074 ISBN-13(EAN): 9781137544070
Издательство: Springer
Рейтинг:
Цена: 6707.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

Strategic communication, corporatism, and eternal crisis

Автор: Graham, Phil
Название: Strategic communication, corporatism, and eternal crisis
ISBN: 1138636290 ISBN-13(EAN): 9781138636293
Издательство: Taylor&Francis
Рейтинг:
Цена: 9492.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI's techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI's influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the "globalisation" project of the mid-1990s.

Strategic Public Relations Management

Автор: Austin Erica Weintraub
Название: Strategic Public Relations Management
ISBN: 0415517699 ISBN-13(EAN): 9780415517690
Издательство: Taylor&Francis
Рейтинг:
Цена: 13779.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

New to the third edition:

  • New examples on the effective use of digital communication and online research tools;
  • Updated guidance on researching using digital tools and social media;
  • New examples that provide a more accessible pathway to real-world application.

In addition to these new features, the book covers:

  • Creating a framework for planning;
  • Up-to-date research tools and how to develop a research plan;
  • Gathering useful data for strategic guidance;
  • Real-world examples that provide readers with realistic cases and situations;
  • Applying theory to professional practice.

The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.


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