Описание: This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality
Автор: Chen Название: US Firms` Business Competence in the Taiwanese IT Industry ISBN: 3319320270 ISBN-13(EAN): 9783319320274 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers an in-depth analysis of the roles and strategies of subsidiaries of American multinational companies (MNCs) in Taiwan’s IT industry. Based on semi-structured interviews with 16 managing directors of the different foreign-owned subsidiaries and 100 functional unit managers, the authors investigate (1) the roles of functional units in evaluating strategy formulation and change in foreign subsidiaries; (2) the factors that determine strategy formulation and change in foreign subsidiaries and their functional units; and (3) the linkages between cross-functional units. The research underscores the view that MNCs’ strategies are composed of assorted heterogeneous elements.
Understanding Quit Point is the key to unlocking the full potential of teaching and learning
We should be in the Golden Age of education. Teachers and leaders are more connected to training and education technology than ever before.
Still, educators are leaving the profession in record numbers. Students are falling through the cracks and many are giving up on learning. But what exactly is the problem? And more important, what should we do about it?
In Quit Point: Understanding Apathy, Engagement, and Motivation in the Classroom, authors Chamberlin and Matejic present a new way of approaching those issues. The Quit Point--their theory on how, why, and when people quit and how to stop quitting before it happens--will transform how teachers reach the potential of each and every student.
Quit Point reveals:
How to confront apathy and build student engagement
How to differentiate learning for all levels,
The best way to plan and assess learning to discourage quitting
Interventions to challenge students to keep going
How to experience a happier, more fulfilling, teaching experience
Applications and toolkits to help you address Quit Point, starting tomorrow
Read Quit Point today and stop quitting before it starts tomorrow.
Автор: Foxall Название: Understanding Consumer Choice ISBN: 1403914923 ISBN-13(EAN): 9781403914927 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Consumer Choice shows how attempts to relate consumers` attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer`s consumption history and the physical and social setting in which consumer behaviour occurs.
Описание: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Описание: Examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach.
Автор: Haugtvedt, Curtis P. Название: Online Consumer Psychology ISBN: 0805851542 ISBN-13(EAN): 9780805851540 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Haugtvedt, Curtis P. Название: Online Consumer Psychology ISBN: 0805851550 ISBN-13(EAN): 9780805851557 Издательство: Taylor&Francis Рейтинг: Цена: 15312.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hassan Qudrat-Ullah; J. Michael Spector; Paal Davi Название: Complex Decision Making ISBN: 3540736646 ISBN-13(EAN): 9783540736646 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reviews the principles underlying complex decision making, the handling of uncertainties in dynamic environments, and the various modeling approaches. Beginning with a discussion of the underlying concepts, theories and empirical evidence, this book gives you a range of tools and techniques for decision making in complex environments and systems.
Автор: Dutta, Tanusree Mandal, Manas Kumar Название: Neuromarketing in india ISBN: 1138576670 ISBN-13(EAN): 9781138576674 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of the brain. Both conscious and unconscious processing of stimulus in the brain is responsible for generating behaviour. So if we could develop a deeper understanding of how the brain functions to generate behaviour, we would be more confident in our understanding and prediction of consumer behaviour. The use of neuroscientific techniques, like functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Evoked Response Potential (ERP), and sensors to measure changes in one's physiological state, to understand the mind of the consumer has just begun, and professionals in the field see a huge opportunity for neuromarketing in India. In the domain of neuromarketing, one important question relates to the distinction between Indian and other global consumers of commercial products. Are we different from consumers across the globe? The answer is probably ‘yes’. This is documented by the fact that we find a distinct change in the marketing strategy of companies; the methods to influence Indian consumers are different from those adopted in other countries. This gives rise to the question: what makes us different? The next logical question that arises, assuming that we are different or similar, is can we quantify it? Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing. The book intends to address each of these issues so that a comprehensive reading in the subject matter would help academicians to decipher consumer behaviour and build theory for possible principles of application in the market.
Автор: Maison, Dominika (university Of Warsaw, Poland) Название: Qualitative marketing research mai ISBN: 1138607746 ISBN-13(EAN): 9781138607743 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Описание: In this prize-winning exploration of the meaning of home, Annie Zaidi reflects on the cultural conflicts in India that have shaped her identity. Zaidi provides a nuanced perspective on land and regional affinity, migration and otherisation, and the ways in which memory works to attach us to a particular place.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
