Описание: The Handbook of Environmental Psychology defines the ongoing revolution in thinking about how the environment and psychology interact. Divided into four parts, it outlines various models, methodological issues, implementation in numerous settings, the role of technology in the field, and the trends to watch.
Автор: Coombs, Danielle Sarver, Название: The consumer insights handbook : ISBN: 1538145529 ISBN-13(EAN): 9781538145524 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 9926.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
Автор: Jansson-Boyd, Cathrine V. Название: Routledge International Handbook of Consumer Psychology ISBN: 113884649X ISBN-13(EAN): 9781138846494 Издательство: Taylor&Francis Рейтинг: Цена: 38280.00 р. Наличие на складе: Нет в наличии.
Автор: Giordan Название: Consumer Education (RLE Consumer Behaviour) ISBN: 1138839140 ISBN-13(EAN): 9781138839144 Издательство: Taylor&Francis Рейтинг: Цена: 16843.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class. Although based on the UK experience, it contains many references to global consumerism.
Название: Handbook of Research Methods in Consumer Psychology ISBN: 081535293X ISBN-13(EAN): 9780815352938 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.
Автор: Frank R. Kardes (Editor) Название: Handbook of Research Methods in Consumer Psychology ISBN: 0815352980 ISBN-13(EAN): 9780815352983 Издательство: Taylor&Francis Рейтинг: Цена: 15312.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.
Автор: Cait Lamberton, Derek D. Rucker, Stephen A. Spiller Название: The Cambridge Handbook of Consumer Psychology ISBN: 1009243934 ISBN-13(EAN): 9781009243933 Издательство: Cambridge Academ Рейтинг: Цена: 26294.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Автор: Cait Lamberton, Derek D. Rucker, Stephen A. Spiller Название: The Cambridge Handbook of Consumer Psychology ISBN: 1009243969 ISBN-13(EAN): 9781009243964 Издательство: Cambridge Academ Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Автор: Haugtvedt, Curtis P. Название: Handbook of Consumer Psychology ISBN: 1138124125 ISBN-13(EAN): 9781138124127 Издательство: Taylor&Francis Рейтинг: Цена: 11476.00 р. Наличие на складе: Нет в наличии.
Автор: Olga Kravets , edited Название: The Sage handbook of consumer culture ISBN: 1473929512 ISBN-13(EAN): 9781473929517 Издательство: Sage Publications Рейтинг: Цена: 24552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated.
Автор: Coombs Danielle Sarver Название: The Consumer Insights Handbook: Unlocking Audience Research Methods ISBN: 1538145510 ISBN-13(EAN): 9781538145517 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 21542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
Описание: The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series. The purpose of the book is to help researchers benefit from the expertise of the world's leading consumer behaviorists. This volume picks up where Volume 8 ended and contains 433 multi-item measures that were reported in top marketing journals between 2014 and2015. These scales are new to the series and were not in any of the previous volumes. Each review provides the scale items (questions, statements, semantic differentials) as well as information about the scale's origin, previous users, and measurement quality. The bulk of the scales in this book involve topics typical to the series such as brands, advertising, stores, purchasing, and pricing. Measures of other topics in this volume have to do with environmentalism, service dominant orientations, symbolic embeddedness, word-of-mouth activity, switching costs, product installations, place attachment, interactions with employees, and sports. As with the rest of the series, this book is a unique and valuable resource for researchers in a variety of fields who want tested and reliable measures of attitudes, emotions, or traits for their studies of consumers or similar types of respondents such as viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees, members, or administrators.Instead of using simplistic measures of dubious quality or, at the other extreme, having to build and refine sophisticated measures from scratch, researchers can use the book's contents to learn from the experts who have already crafted quality scales and had their measures vetted by other experts. By using these better measures, the hope is that accuracy is increased and will improve the decisions based upon the results.
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