Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Joan Pedro-Caraсana, Eliana Herrera-Huйrfano, Juana Ochoa Almanza Название: Communicative justice in the pluriverse : ISBN: 1032326182 ISBN-13(EAN): 9781032326184 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume examines communicative justice from the perspective of the pluriverse and explores how it is employed to work towards key pluriverse goals of environmental, cognitive, socio-cultural, socio-political, and political economy justice.
Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
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The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Gottlieb, Dr Baruch Название: Digital materialism ISBN: 1787436691 ISBN-13(EAN): 9781787436695 Издательство: Emerald Рейтинг: Цена: 9959.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital materiality (digimat) proposes a set of basic principles for how we understand the world through digital processes. This short book sets out a methodical materialist understanding of digital technologies, where they come from, how they work, and what they do.
Описание: From the Arab Spring to Black Lives Matter, from Occupy to extremist and fascist groups, activists use digital media to coordinate, share information, document actions, and send messages of support, solidarity, opposition, and resistance. At the same time, activists are often suspicious of how digital technology is used by authorities and government bodies for surveillance, censorship, and profiling. Social Media, Social Movements offers a detailed investigation of this complicated and often messy relationship, examining how activists employ digital tools, how they resist and change them, and how social movements perceive digital media’s benefits and drawbacks. Drawing on fieldwork carried out at protest sites in the USA, Australia, Greece, and Tunisia, observations from demonstrations, interviews with activists, and analysis of digital material produced by social movements, Social Media, Social Movements brings together perspectives from those in the movement and on the ground (including those who might actively avoid using digital media) and those involved in and representing the movements online. Building on this innovative combined methodology, researcher-activists Sky Croeser and Tim Highfield reflect critically on their own roles as researchers, exploring research relationships to activist practices, social media platforms, and the politics and privilege of academia.
Автор: Daniel Grano, Michael Butterworth Название: Sport, Rhetoric, and Political Struggle ISBN: 1433142112 ISBN-13(EAN): 9781433142116 Издательство: Peter Lang Рейтинг: Цена: 20218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Sport, Rhetoric, and Political Struggle addresses a needed next step for advancing sport as a site of inquiry in rhetorical studies. The book claims that sport is central to contemporary antagonisms over, for example, gender and sexual binarism, queer visibilities, race and labor relations, public health, domestic violence, global institutional corruption, and posthuman body politics. The authors' attention to such antagonisms entails a dual focus: they argue (1) that sport does not function in isolation and that, moreover, relations of power take particular shape within, through, and around sport; and (2) that rhetorical studies of sport are not merely "about sport," but instead are integral to larger theoretical and ethical concerns that animate the discipline. The essays collected in this book contextualize sport and political struggle, examine the mobilization of resistance in sporting contexts, identify ongoing stigmas that present limitations in and around sport, and attend to prevailing ideological features that provoke questions for future research. In short, the authors demonstrate how and why sport is not only important, but how it is productive, how it offers understandings of practices or social formations or economies that scholars cannot get in quite the same way elsewhere.
Автор: Eleftheria J. Lekakis Название: Consumer Activism: Promotional Culture and Resistance ISBN: 1529723108 ISBN-13(EAN): 9781529723106 Издательство: Sage Publications Рейтинг: Цена: 16790.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.
Автор: Barassi, Veronica (goldsmiths, University Of London, Uk) Название: Activism on the web ISBN: 1138575690 ISBN-13(EAN): 9781138575691 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book draws on comparative ethnographic research amongst three very different political groups, exploring how activists imagine, understand and experience web technologies as tools of political critique.
Описание: Chapter 1: The Mobile Phone and Political Participation in Asia: Theorizing the dynamics of personalized technologies and networked externality.- Part I: Asian Mobile Communication Research in Global Perspective.- Chapter 2: Mobile Media as a Political Institution in Asia: Preliminary Evidence from Empirical Research 2000-2015.- Chapter 3: Developing Political Associational Ties on Mobile Social Media: A Cross-national Study of the Asia-Pacific region.- Part II: Mobile Communication and Civic Engagement.- Chapter 4: Political conversations as civic engagement: Examining patterns from mobile communication logs in Japan.- Chapter 5: Public Discourse on Genetically Modified Foods in the Mobile Sphere: Framing Risks, Opportunities, and Responsibilities in China's Mobile Social Media.- Chapter 6: Examining the Role of Mobile Media in Public Engagement with GMO Foods among Chinese Consumers.- Chapter 7: Civic Engagement in Myanmar: The Promise and Threats of Mobile Communication and the Internet.- Chapter 8: The impacts of mobile social media on collective action: Two case studies from Singapore and Indonesia.- Part III Mobile Communication and Political Activism.- Chapter 9: Social Media, Mobile Communication, and the Elections: Examining the Independent Candidates' Weibo Use for Local People's Congress Election Campaigns in China.- Chapter 10 The Effects of Social Media and Mobile Apps Use on Political Participation in Taiwan.- Chapter 11: Exploring the potential for mobile communications to engender an engaged citizenry - A comparative study of university students in China, Hong Kong and Taiwan.- Chapter 12: Rethinking mobile media tactics in protests: A comparative case study of Hong Kong and Malawi.
Автор: Kinefuchi, Etsuko Название: Competing Discourses on Japan`s Nuclear Power ISBN: 1032155108 ISBN-13(EAN): 9781032155104 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
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