Автор: Hill, Myleea D. Thompson-hayes, Marceline Название: From awareness to commitment in public health campaigns ISBN: 1498533299 ISBN-13(EAN): 9781498533294 Издательство: Неизвестно Рейтинг: Цена: 25059.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.
Автор: Berman, Margo Название: Brains behind great ad campaigns ISBN: 0742555518 ISBN-13(EAN): 9780742555518 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 9082.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser `Clydesdale and Dalmatian` spots, the `PEDIGREE` Adoption Drive` program, or the breakthrough UPS `Whiteboard` campaign.
Автор: Turnbull, Sarah Название: Advertising Account Planning ISBN: 1032168226 ISBN-13(EAN): 9781032168227 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores how social media influenced presidential campaign rhetoric. Janet Johnson discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump.
Название: Social Media and Election Campaigns ISBN: 1138085359 ISBN-13(EAN): 9781138085350 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries.
The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms.
This book was originally published as a special issue of Information, Communication & Society.
Автор: Guttman, Nurit Название: Communication, Public Discourse, and Road Safety Campaigns ISBN: 0415806690 ISBN-13(EAN): 9780415806695 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hill, Myleea D. Thompson-hayes, Marceline Название: From awareness to commitment in public health campaigns ISBN: 1498533310 ISBN-13(EAN): 9781498533317 Издательство: Bloomsbury Рейтинг: Цена: 5198.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.
Автор: Berman Margo Название: Blueprint for Strategic Advertising ISBN: 0765646587 ISBN-13(EAN): 9780765646583 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book`s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again.
Автор: Dekavalla, Marina Название: Framing referendum campaigns in the news ISBN: 1526119897 ISBN-13(EAN): 9781526119896 Издательство: NBN International Рейтинг: Цена: 28393.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An in-depth look into how the news media frame referendum campaigns, based on the coverage of the 2014 Scottish independence referendum. An analysis of the factors at play in journalistic coverage of complex and highly contested political campaigns -- .
Автор: Turnbull, Sarah Название: Advertising Account Planning ISBN: 1032164603 ISBN-13(EAN): 9781032164601 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business.
Описание: This book offers a range of perspectives on European integration from different scientific disciplines. It aims to give its readers the opportunity to look at European integration from various scientific angles, such as history, political science, philosophy of science, economics, legal theory, social ontology, and evolutionary psychology.
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