Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Описание: What is Violent Communication? If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication." What is Nonviolent Communication?Nonviolent Communication is the integration of four things: - Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity
- Language: understanding how words contribute to connection or distance
- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all
- Means of influence: sharing "power with others" rather than using "power over others" Nonviolent Communication serves our desire to do three things: - Increase our ability to live with choice, meaning, and connection
- Connect empathically with self and others to have more satisfying relationships
- Sharing of resources so everyone is able to benefit
Автор: Wodak, Ruth Название: Politics of fear ISBN: 1526499207 ISBN-13(EAN): 9781526499202 Издательство: Sage Publications Рейтинг: Цена: 6176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Politics of Fear traces the trajectory of far-right politics from the margins of the political landscape to its very center. It explores the social and historical mechanisms at play, and expertly ties these to the "micro-politics" of far-right language and discourse.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
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Gain valuable insights through compelling case studies and real-world examples
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The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
Автор: Aijmer Название: Corpus Pragmatics ISBN: 1107015049 ISBN-13(EAN): 9781107015043 Издательство: Cambridge Academ Рейтинг: Цена: 19800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first handbook to survey and expand the burgeoning field of corpus pragmatics, the intersection of pragmatics and corpus linguistics. It covers corpus-pragmatic research carried out in key areas such as speech acts, reference and conversational organisation.
Автор: Thompson Название: Grammar in Everyday Talk ISBN: 1107031028 ISBN-13(EAN): 9781107031029 Издательство: Cambridge Academ Рейтинг: Цена: 17424.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on everyday telephone and video interactions, this book surveys how English speakers use grammar to formulate responses in ordinary conversation. Speakers build their responses in a variety of ways: the responses can be longer or shorter, repetitive or not, and can be uttered with different intonational `melodies`.
Автор: Norris Sigrid Название: Interactions, Images and Texts ISBN: 1614511624 ISBN-13(EAN): 9781614511625 Издательство: Walter de Gruyter Цена: 18586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages.This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches’ advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more.Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book.Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.
Автор: Cooren Francois Название: Organizational Discourse: Communication and Constitution ISBN: 0745654223 ISBN-13(EAN): 9780745654225 Издательство: Wiley Рейтинг: Цена: 2691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides and clear and engaging introduction to the key concept of organizational discourse. The text is illuminated with examples throughout. This book demonstrates the importance of studying organizational discourse by addressing classical organizational themes, objects and questions associated with organization studies.
Common patterns of interactions are altered in the digital world and new patterns of communication have emerged, challenging previous notions of what communication actually is in the contemporary age. Online configurations of interaction, such as video chats, blogging, and social networking practices demand profound rethinking of the categories of linguistic analysis, given the blurring of traditional distinctions between oral and written discourse in digital texts. This volume reconsiders underlying linguistic and semiotic frameworks of analysis of spoken and written discourse in the light of the new paradigms of online communication, in keeping with a multimodal corpus linguistics theoretical framework.
Typical modes of online interaction encompass speech, writing, gesture, movement, gaze, and social distance. This is nothing new, but here Sindoni asserts that all these modes are integrated in unprecedented ways, enacting new interactional patterns and new systems of interpretation among web users. These "non verbal" modes have been sidelined by mainstream linguistics, whereas accounting for the complexity of new genres and making sense of their educational impact is high on this volume's agenda. Sindoni analyzes other new phenomena, ranging from the intimate sphere (i.e. video chats, personal blogs or journals on social networking websites) to the public arena (i.e. global-scale transmission of information and knowledge in public blogs or media-sharing communities), shedding light on the rapidly changing global web scenario.
Автор: Cooren Название: Organizational Discourse - Communication and Constitution ISBN: 0745654215 ISBN-13(EAN): 9780745654218 Издательство: Wiley Рейтинг: Цена: 7920.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides and clear and engaging introduction to the key concept of organizational discourse. The text is illuminated with examples throughout. This book demonstrates the importance of studying organizational discourse by addressing classical organizational themes, objects and questions associated with organization studies.
Автор: Sigrid Norris, Carmen Daniela Maier Название: Texts, Images, and Interactions: A Reader in Multimodality ISBN: 1614511640 ISBN-13(EAN): 9781614511649 Издательство: Walter de Gruyter Цена: 5569.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Reader is a comprehensive text outlining primary approaches to multimodality. In the “Theory and Methodology” section, the scholars who are responsible for the approaches’ developments give some personal insight into how and/or why these approaches were developed. The Reader covers various theoretical and methodological approaches to multimodality, including a great variety of terminology, which are defined in a glossary, and are linked back to the personal narratives or interviews in which scholars highlight why and how the various terms are of importance. Included is also a “Transcription and How-to-Analyze” section that familiarizes the readers with several analytical toolkits. This section is then followed by an extensive “Sample Analyses” section. As the book is intended to address readers from various backgrounds, the examples of multimodal analyses that are introduced in this section belong to various social practices. The book offers an extensive alphabetical glossary, list of further readings, and a list of suggested assignments.
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