Автор: Eldridge, John Название: Getting the Message ISBN: 0415079845 ISBN-13(EAN): 9780415079846 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Faroult Название: Getting the Message Across ISBN: 1484222946 ISBN-13(EAN): 9781484222942 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Create memorable presentations on technical and complex topics in slideware such as Microsoft PowerPoint and Apple’s Keynote for Mac. Learn good pacing and rhythm as well as judicious use of special effects.Whether the goal is to help a sale or to educate, and whether the final delivery is a live presentation, a webinar, or a short video presentation, this book focuses on the particular difficulties linked to technical presentations. You will learn to create a story when there is none, gain the interest of an audience who may not feel as strongly for the topic as the speaker does, turn abstract concepts into visual models, overcome the limitations of the medium (limited space, two dimensions), maintain interest through rhythm, and use effects, not to look cool or get that 'WOW' moment, but to serve the message.Getting The Message Across presents a number of field-tested ideas for raising interest. The use of various techniques and careful scripting will help you, even if you aren't a natural-born show-person, to communicate effectively, and to make your audience remember your message, and not necessarily your slides. This book will teach you:Rhythm and animations, and the use of transitionsTo hold audience interest even with 'dry' topicsTo create memorable presentationsTechniques useful for PowerPoint, Keynote for Mac, and any similar presentation medium or environment
What You Will Learn
Turn austere topics into interesting stories.Give rhythm and pacing to your presentations.Build a narrative during transitions and animations.Hold audience interest and make listeners feel clever.Make people remember your presentation rather than your cool use of slideware.
Who This Book Is For
People who have to communicate effectively on strongly technical topics. This book targets educators and trainers as well as technical consultants who need to present complex solutions to customers or leads, as well as would-be speakers at scientific or technical conferences. Getting The Message Across is a book for people who want to make their presentations not only more attractive, but really memorable. It is for people who aren't looking for a standing ovation, but who are willing to do what they can to be understood and to make their messages remembered. Getting The Message Across focuses on using slideware such as PowerPoint and Keynote. Such slideware, for all its flaws, is still one of the best ways to communicate, not only live, but also in dematerialized communications (webinars, video tutorials) for reaching an ever-growing audience.
Автор: Farrar-Myers Victoria, Vaughn Justin S. Название: Controlling the Message: New Media in American Political Campaigns ISBN: 1479867594 ISBN-13(EAN): 9781479867592 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3762.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.
Автор: Blaney Joseph R. Название: Understanding Pope Francis: Message, Media, and Audience ISBN: 1793651612 ISBN-13(EAN): 9781793651617 Издательство: Bloomsbury Рейтинг: Цена: 12623.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Pope Francis analyzes the message, audience, and channel considerations in addresses, encyclicals, and media coverage related to Pope Francis. As a classic example of an "open text" subject to wildly divergent interpretations, the chapters advance communication theory and religious communication writ large.
Описание: Many of American journalism`s best-known and most cherished stories are exaggerated, dubious, or apocryphal. They are media-driven myths. In this book, the author confronts and dismantles prominent media-driven myths, describing how they can feed stereotypes, distort understanding about the news media, and deflect blame from policymakers.
Описание: No city in America knows how to mark death with more funerary panache than New Orleans. The pageants commemorating departed citizens are often in themselves works of performance art. A grand obituary remains key to this Stygian passage. And no one writes them like New Orleanian John Pope. Collected here are not just simple, mindless recitations of schools and workplaces, marriages, and mourners bereft. These pieces in Getting Off at Elysian Fields are full-blooded life stories with accounts of great achievements, dubious dabblings, unavoidable foibles, relationships gone sour, and happenstances that turn out to be life-changing.To be sure, there are stories about Carnival monarchs, great philanthropists, and a few politicians. But because New Orleans embraces eccentric behavior, there are stories of people who colored way outside the lines. For instance, there was the doctor who used his plasma to make his flowers grow, and the philanthropist who took money she had put aside for a fur coat to underwrite the lawsuit that desegregated Tulane University. A letter carrier everyone loved turned out to have been a spy during World War II, and a fledgling lawyer changed his lifelong thoughts about race when he saw blind people going into a Christmas party through separate doors--one for white people and another for African Americans. Then there was the punctilious judge who got down on his hands and knees to edge his lawn--with scissors.Because New Orleans funerals are distinctive, the author includes accounts of four that he covered, complete with soulful singing and even some dancing. As a popular, local bumper sticker indisputably declares, ""New Orleans--We Put the Fun in Funeral.""
Описание: Seminar paper from the year 2013 in the subject Communications - Movies and Television, grade: 1,7, Johannes Gutenberg University Mainz, course: Cultural Studies, language: English, abstract: The story of "Breakfast at Tiffany's" is well known: Holly, a young glamour girl, tries to find her way in New York City, relying on the favor of male benefactors who give her "powder-room change", while at the same time she keeps chasing her dream of marrying a rich millionaire. Paul Varjak, a young writer, falls in love with her and tries to convince her to settle down with him. The movie has become a crucial cultural reference. But before the film, there was a source text: a novella by the same title, written by Truman Capote and published in 1958. The film adaption was made only three years later, by director Blake Edwards, scriptwriter George Axelrod and the producers Martin Jurow and Richard Shepherd. Those who have read Capote's novella and have seen the film usually complain about huge difference between the two - and they undoubtedly have a point. However, adaptation studies have far too long concentrated on the issue of fidelity alone, implying that a story could just be projected on the screen without having to undergo change. But film and literature are two very different mediums and thus, in the process of an adaptation, transformation must occur. There is no need for proving that book and film are different - this has been discussed many times before and can be read in a great number of critical reviews. But there is much more to adaptation studies than a simple fidelity analysis. What I intend to do is to find out why book and film differ crucially in many points in order to prove that in spite of sharing (at least in big part) the same characters, the same setting, important parts of the story, key motifs and even often the same dialogues, the novella Breakfast at Tiffany's and the film based on it actually tell very different stories with very different, even
Описание: Many of American journalism`s best-known and most cherished stories are exaggerated, dubious, or apocryphal. They are media-driven myths. The author confronts and dismantles prominent media-driven myths, describing how they can feed stereotypes, distort understanding about the news media, and deflect blame from policymakers.
Автор: Trujillo, Tammy Название: Intern Insider ISBN: 1138925470 ISBN-13(EAN): 9781138925472 Издательство: Taylor&Francis Рейтинг: Цена: 3367.00 р. Наличие на складе: Поставка под заказ.
Автор: Hooper-Greenhill, Eilean Название: Museum, Media, Message ISBN: 0415198283 ISBN-13(EAN): 9780415198288 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hooper-Greenhill, Eilean Название: Museum, Media, Message ISBN: 0415116724 ISBN-13(EAN): 9780415116725 Издательство: Taylor&Francis Рейтинг: Цена: 19140.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Studies of digital communication technologies often focus on the apparently unique set of multimodal resources afforded to users and the development of innovative linguistic strategies for performing mediatised identities and maintaining online social networks. This edited volume interrogates the novelty of such practices by establishing a transhistorical approach to the study of digital communication. The transhistorical approach explores language practices as lived experiences grounded in historical contexts, and aims to identify those elements of human behaviour that transcend historical boundaries, looking beyond specific developments in communication technologies to understand the enduring motivations and social concerns that drive human communication. The volume reveals long-term patterns in the indexical functions of seemingly innovative written and multimodal resources and the ideologies that underpin them, and shows that methods are not necessarily contingent on their datasets: historical analytic frameworks can be applied to digital data and newer approaches used to understand historical data. These insights present exciting opportunities for English language researchers, both historical and modern.
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