Автор: Karbe, Ariane Название: Museum Exhibitions and Suspense ISBN: 0367720434 ISBN-13(EAN): 9780367720438 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hooper-Greenhill, Eilean Название: Museum, Media, Message ISBN: 0415198283 ISBN-13(EAN): 9780415198288 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Museums and archives all over the world digitize their collections and provide online access to heritage material. But what factors determine the content, structure and use of these online inventories? This book turns to India and Europe to answer this question. It explains how museums and archives envision, decide and conduct digitization and online dissemination. It also sheds light on born-digital, community-based archives, which have established themselves as new actors in the field. Based on anthropological fieldwork, the chapters in the book trace digital archives from technical advancements and postcolonial initiatives to programming alternatives, editing content, and active use of digital archives.
Online activities present a unique challenge for museums as they harness the potential of digital technology for sustainable development, trust building, and representations of diversity. This volume offers a holistic picture of museum online activities that can serve as a starting point for cross-disciplinary discussion. It is a resource for museum staff, students, designers, and researchers working at the intersection of cultural institutions and digital technologies. The aim is to provide insight into the issues behind designing and implementing web pages and social media to serve the broadest range of museum stakeholders.
Автор: Philo Название: Message Received ISBN: 1138181188 ISBN-13(EAN): 9781138181182 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Message Received brings together the most recent research findings of the Glasgow Media Group. It focuses on major public issues such as the impact of fictional violence on children and media coverage of ethnic minorities, the developing world and disasters. It examines media representations of mental illness and public understanding of risks about this and about other areas such as health and food safety. The Group has also studied controversies in the media such as the BSE crisis and other major events such as the collapse of communism in Eastern Europe.
Автор: John Allen Hendricks; Dan Schill Название: Communication and Midterm Elections ISBN: 1137494522 ISBN-13(EAN): 9781137494528 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.
Автор: Faroult Название: Getting the Message Across ISBN: 1484222946 ISBN-13(EAN): 9781484222942 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Create memorable presentations on technical and complex topics in slideware such as Microsoft PowerPoint and Apple’s Keynote for Mac. Learn good pacing and rhythm as well as judicious use of special effects.Whether the goal is to help a sale or to educate, and whether the final delivery is a live presentation, a webinar, or a short video presentation, this book focuses on the particular difficulties linked to technical presentations. You will learn to create a story when there is none, gain the interest of an audience who may not feel as strongly for the topic as the speaker does, turn abstract concepts into visual models, overcome the limitations of the medium (limited space, two dimensions), maintain interest through rhythm, and use effects, not to look cool or get that 'WOW' moment, but to serve the message.Getting The Message Across presents a number of field-tested ideas for raising interest. The use of various techniques and careful scripting will help you, even if you aren't a natural-born show-person, to communicate effectively, and to make your audience remember your message, and not necessarily your slides. This book will teach you:Rhythm and animations, and the use of transitionsTo hold audience interest even with 'dry' topicsTo create memorable presentationsTechniques useful for PowerPoint, Keynote for Mac, and any similar presentation medium or environment
What You Will Learn
Turn austere topics into interesting stories.Give rhythm and pacing to your presentations.Build a narrative during transitions and animations.Hold audience interest and make listeners feel clever.Make people remember your presentation rather than your cool use of slideware.
Who This Book Is For
People who have to communicate effectively on strongly technical topics. This book targets educators and trainers as well as technical consultants who need to present complex solutions to customers or leads, as well as would-be speakers at scientific or technical conferences. Getting The Message Across is a book for people who want to make their presentations not only more attractive, but really memorable. It is for people who aren't looking for a standing ovation, but who are willing to do what they can to be understood and to make their messages remembered. Getting The Message Across focuses on using slideware such as PowerPoint and Keynote. Such slideware, for all its flaws, is still one of the best ways to communicate, not only live, but also in dematerialized communications (webinars, video tutorials) for reaching an ever-growing audience.
Автор: Farrar-Myers Victoria, Vaughn Justin S. Название: Controlling the Message: New Media in American Political Campaigns ISBN: 1479867594 ISBN-13(EAN): 9781479867592 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3762.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.
Описание: Studies of digital communication technologies often focus on the apparently unique set of multimodal resources afforded to users and the development of innovative linguistic strategies for performing mediatised identities and maintaining online social networks. This edited volume interrogates the novelty of such practices by establishing a transhistorical approach to the study of digital communication. The transhistorical approach explores language practices as lived experiences grounded in historical contexts, and aims to identify those elements of human behaviour that transcend historical boundaries, looking beyond specific developments in communication technologies to understand the enduring motivations and social concerns that drive human communication. The volume reveals long-term patterns in the indexical functions of seemingly innovative written and multimodal resources and the ideologies that underpin them, and shows that methods are not necessarily contingent on their datasets: historical analytic frameworks can be applied to digital data and newer approaches used to understand historical data. These insights present exciting opportunities for English language researchers, both historical and modern.
Описание: Studies of digital communication technologies often focus on the apparently unique set of multimodal resources afforded to users and the development of innovative linguistic strategies for performing mediatised identities and maintaining online social networks. This edited volume interrogates the novelty of such practices by establishing a transhistorical approach to the study of digital communication. The transhistorical approach explores language practices as lived experiences grounded in historical contexts, and aims to identify those elements of human behaviour that transcend historical boundaries, looking beyond specific developments in communication technologies to understand the enduring motivations and social concerns that drive human communication. The volume reveals long-term patterns in the indexical functions of seemingly innovative written and multimodal resources and the ideologies that underpin them, and shows that methods are not necessarily contingent on their datasets: historical analytic frameworks can be applied to digital data and newer approaches used to understand historical data. These insights present exciting opportunities for English language researchers, both historical and modern.
Автор: Blaney Joseph R. Название: Understanding Pope Francis: Message, Media, and Audience ISBN: 1793651612 ISBN-13(EAN): 9781793651617 Издательство: Bloomsbury Рейтинг: Цена: 12623.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Pope Francis analyzes the message, audience, and channel considerations in addresses, encyclicals, and media coverage related to Pope Francis. As a classic example of an "open text" subject to wildly divergent interpretations, the chapters advance communication theory and religious communication writ large.
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