Media Power, Professionals and Policies, Tumber, Howard

Автор: Tumber, Howard
Название: Media Power, Professionals and Policies
ISBN: 0415196698 ISBN-13(EAN): 9780415196697
Издательство: Taylor&Francis
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Цена: 5664.00 р.
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Автор: Moss Christoph
Название: The Corporate Newsroom: Steering Companies Efficiently Through Communication
ISBN: 3030676447 ISBN-13(EAN): 9783030676445
Издательство: Springer
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Цена: 9083.00 р.
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Описание: Establishing a Corporate Newsroom is the answer.The first part discusses the different theoretical approaches of communication and the corporate newsroom model.

Автор: Virginia Crisp
Название: Film Distribution in the Digital Age
ISBN: 1137406607 ISBN-13(EAN): 9781137406606
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Film Distribution in the Digital Age critically examines the evolution of the landscape of film distribution in recent years. In doing so, it argues that the interlocking ecosystem(s) of media dissemination must be considered holistically and culturally if we are to truly understand the transnational flows of cultural texts.

Автор: Kelly
Название: Personal Branding for Entrepreneurial Journalists and Creative Professionals
ISBN: 1138218464 ISBN-13(EAN): 9781138218468
Издательство: Taylor&Francis
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Цена: 29858.00 р.
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Описание:

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Автор: Kartikeya Kompella
Название: Marketing wisdom
ISBN: 9811077231 ISBN-13(EAN): 9789811077234
Издательство: Springer
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Цена: 8384.00 р.
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Описание: This book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts.

Автор: Tella Oluwaseun
Название: Africa`s Soft Power: Philosophies, Political Values, Foreign Policies and Cultural Exports
ISBN: 1032008350 ISBN-13(EAN): 9781032008356
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book investigates the ways in which soft power is used by African countries to help drive global influence. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies.

Автор: Waite Brandon C., Wheeler Darren A.
Название: Understanding and Using Social Media on College Campuses: A Practical Guide for Higher Education Professionals
ISBN: 147582694X ISBN-13(EAN): 9781475826944
Издательство: Rowman & Littlefield Publishers
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Цена: 5280.00 р.
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Описание: The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate.

Автор: Lemberg Diana
Название: Barriers Down: How American Power and Free-Flow Policies Shaped Global Media
ISBN: 0231182163 ISBN-13(EAN): 9780231182164
Издательство: Wiley
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Цена: 7920.00 р.
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Описание: Barriers Down reveals the unexpected origins of freedom of information in political, economic, and cultural battles in the postwar period. Diana Lemberg traces how the United States shaped media around the world under the banner of the "free flow of information," showing how the push for global media access acted as a vehicle for American power.

Автор: Hand, Di
Название: Design for Media
ISBN: 1405873663 ISBN-13(EAN): 9781405873666
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Автор: Klaus Solberg S?ilen
Название: Exhibit Marketing and Trade Show Intelligence
ISBN: 3642434657 ISBN-13(EAN): 9783642434655
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Serving as a helpful resource for practitioners as well as students of event marketing, this book focuses on successful boothmanship (software) and design (hardware) for trade shows. Discussion includes the importance of information gathering and analysis.

Автор: Aula Pekka, Heinonen Jouni
Название: The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management
ISBN: 3319372645 ISBN-13(EAN): 9783319372648
Издательство: Springer
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Цена: 8384.00 р.
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Описание: This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business.

Автор: Kurtin, Kate S.
Название: Navigating Media`s Influence Through Childhood and Adolescence
ISBN: 1032121696 ISBN-13(EAN): 9781032121697
Издательство: Taylor&Francis
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Цена: 20671.00 р.
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