Media Power, Professionals and Policies, Tumber, Howard
Автор: Bacon Reginald Название: Micro-historian`s Guide to Research, Evidence, & Conclusions ISBN: 1538137399 ISBN-13(EAN): 9781538137390 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 5280.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book imparts useful guidance to motivated historians, genealogists, special-interest researchers, and local history enthusiasts. Topics include research planning & execution, evaluation of evidence, formulation of conclusions, and the crafting of a summary narrative.
Описание: Information Technology in Healthcare: What Professionals Need to Know introduces students in the healthcare, nursing, and allied health professions to information technology. The material narrows the reader's understanding of the general term data in order to explain primary components of information technology as it applies specifically to healthcare fields.The book describes key concepts in the new discipline of health informatics, particularly electronic medical records, which are now widely used in health care. The five sections of the books cover the four primary components of medical information. Parts I and III focus on databases, Part II discusses electronic medical records, Part IV is devoted to the network, and Part V addresses software engineering.Written with an eye to current uses of technology in the field and designed for today's healthcare professionals, Information Technology in Healthcare is an excellent text for courses in healthcare administration, and undergraduate nursing and allied health programs.
Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Автор: Tumber, Howard Название: Media Power, Professionals and Policies ISBN: 041519668X ISBN-13(EAN): 9780415196680 Издательство: Taylor&Francis Рейтинг: Цена: 18374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Crisp Название: Film Distribution in the Digital Age ISBN: 1349560782 ISBN-13(EAN): 9781349560783 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Film Distribution in the Digital Age critically examines the evolution of the landscape of film distribution in recent years. In doing so, it argues that the interlocking ecosystem(s) of media dissemination must be considered holistically and culturally if we are to truly understand the transnational flows of cultural texts.
Автор: Kobre, Kenneth Название: Photojournalism ISBN: 075068593X ISBN-13(EAN): 9780750685931 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Нет в наличии.
Описание: Features information on laws affecting photojournalists, trends in multimedia to keep skills competitive, and as the world grows smaller, a look back at some international history in the photography world. This title features a chapter on Video that examines tools and techniques for shooting and storytelling in video. It is accompanied by DVD.
Описание: Barriers Down reveals the unexpected origins of freedom of information in political, economic, and cultural battles in the postwar period. Diana Lemberg traces how the United States shaped media around the world under the banner of the "free flow of information," showing how the push for global media access acted as a vehicle for American power.
Автор: Cooper Roger Название: The 12 Attributes of Extraordinary Media Professionals ISBN: 153811626X ISBN-13(EAN): 9781538116265 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 14150.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides students with the tools they need to evaluate and critically appraise theory and research before it can be applied practically. Using the most up-to-date research available, the sixth edition places an emphasis on the real-world application of health psychology, demonstrating how theory learnt in the classroom influences public policy.
Автор: Tella, Oluwaseun Название: Africa`s Soft Power ISBN: 1032008369 ISBN-13(EAN): 9781032008363 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Social media and the law ISBN: 0367772345 ISBN-13(EAN): 9780367772345 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This fully updated third edition of Social Media and the Law offers an essential guide to navigating the complex legal terrain of social media.
Автор: Kurtin, Kate S. (california State University, Los Angeles, Usa) Mccormick, Mary Ellen (huntington Health Physicians, California, Usa) Название: Navigating media`s influence through childhood and adolescence ISBN: 1032121688 ISBN-13(EAN): 9781032121680 Издательство: Taylor&Francis Рейтинг: Цена: 4592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Navigating Media’s Influence Through Childhood and Adolescence moves through research and questions that are relevant to practicing pediatricians and therapists in their everyday practice. As we navigate post-pandemic life where screen time was unrestricted in most homes, this book has never been more important. Written by a pediatrician and a professor of media effects, this book is a vital resource for practicing mental health clinicians, counselors, psychologists, physicians, and students studying in those areas. Grounded in developmental theory, mass communication theory, current research, and acumen gained from years of clinical and teaching experience, this book gives professionals what they need to understand the colossal effect media is having on their patients. An aid to practitioners, this book is organized by developmental stage and matches specific questions related to media’s effects with explicit research-based recommendations and explanations. It is intended to be a quick resource guide for the busy professional.
Автор: Chua Chong Jin Название: COMversations: Communication Lessons from Media Professionals ISBN: 9811253706 ISBN-13(EAN): 9789811253706 Издательство: World Scientific Publishing Рейтинг: Цена: 6115.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Starting with the belief that learning goes way beyond the classroom, COMversations highlights some of Singapore's top media professionals from print, radio, TV, and social media as they share their communication journeys.Stories from practitioners: Each chapter goes deep in conversation with Chua Chin Hon, Colette Wong, Divian Nair, Nicholas Fang, Edwin Chan, Jill Neubronner, Arlina Arshad, and Alan Soon. Each brings with them years of industry experience from their time in places such as SPH, MediaCorp, Reuters, Bloomberg, CNN, CNBC and Fox Sports Asia, capturing for us lessons that are best gleaned from being 'out there' in the trenches. These lessons will bring to life the theories that are taught in communication classes.They offer practical tips on communication conveyed through stories. One, when tasked to serve as moderator for an in-conversation style interview with Barack Obama, took the effort to work on the little details that would help him break the ice with the former US President, including refurbishing a watch. Another, eyeing a job with CNN after years with Channel News Asia, was told by the international broadcaster, 'Fly to London for the interview and we will give you 5 minutes to impress us'. Yet another, who works as a foreign correspondent based in Jakarta, regales us with tales of journalistic enterprise, including one on how a free car ride in Iran led to a glimpse into the conservative society's underground dance party.This book also includes a special feature with Dr Vivian Balakrishnan, Singapore's Minister for Foreign Affairs, who shares his communication style in a range of contexts with students from Nanyang Business School at NTU.
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