Описание: CHAPTER ONE: THE RISE, CONCEPT AND MANIFESTATIONS OF MEDIA CONVERGENCE 1.1 Concept and research overview of media convergence 1.2 Impetuses to the rise of media convergence 1.2.1 Internal impetuses 1.2.2 External forces 1.3 Manifestations of media convergence 1.3.1 Microscopic level: the convergence of media technologies 1.3.2 Mesoscopic level: the convergence of organisational structures, production processes and product forms 1.3.3 Macroscopic level: the convergence of the media industry, media regulation as well as media and society CHAPTER TWO: THE CHALLENGES AND OPPORTUNITIES FACING RADIO AND TELEVISION AGAINST THE BACKGROUND OF MEDIA CONVERGENCE 2.1 The challenges and predicaments facing radio and television against the background of media convergence 2.1.1 The predicament of talent loss: the separation of "top resources" 2.1.2 The predicament of advertising loss: the transfer of capital support 2.1.3 The predicament of interest patterns: the transformation of the media market 2.1.4 The challenge of communication channels: new media begin to set the agenda for traditional media 2.1.5 The challenge of communication platforms: the changing and growing demand of audience for information 2.1.6. The challenge of communication content: the online culture that is shaping the social forms 2.1.7 The challenge of media operations: systematic pitfalls and losing sway in public opinion 2.1.8 The challenge of organisation management: deficiencies in departmental setup and the talent-cultivation system 2.2 Inadequacies and causes of radio and television against the background of media convergence 2.2.1 Macro-perspective 2.2.2 Meso-perspective 2.2.3 Micro-perspective 2.3 Exploring the causes impeding the business development of media convergence 2.3.1 Deep-rooted inertial thinking of conventional media failing to adapt to the development needs of the Internet 2.3.2 Barriers of conventional systems and mechanisms become institutional factors of media transformation 2.3.3 Lack of quality content online, where conventional content still dominates 2.3.4 Conventional channels dominate, new-media channels lack variety and inadequate online infiltration 2.3.5 Insufficient use and convergence of technology by new media 2.4 Development opportunities for radio and television against the background of media convergence 2.4.1 Content-wise: diverse sources and formats 2.4.2 Channel-wise: complement and convergence of new and old media 2.4.3 Platform-wise: the drive of digital technology and social mechanisms 2.4.4 Operation-wise: development of the media market and changes of profit models 2.4.5 Management-wise: renewal of management concepts and organisational structures CHAPTER THREE: CASES OF REFORMS OF RADIO AND TELEVISION AGAINST THE BACKGROUND OF MEDIA CONVERGENCE 3.1 Cases of media convergence of foreign radio and television 3.1.1 Media convergence of the BBC 3.1.2 Media convergence of CNN 3.1.3 Media convergence of NHK 3.2 Cases of reforms of radio and television in China 3.2.1 Media convergence of new-media newsroom of China Global Television Network 3.2.2 Media convergence of Shanghai Media Group 3.2.3 Media convergence of Golden Eagle Broadcasting System 3.2.4 Media convergence of Shenzhen Media Group单击此处输入文字。 CHAPTER FOUR: COMMUNICATION STRATEGIES OF RADIO AND TELEVISION AGAINST THE BACKGROUND OF MEDIA CONVERGENCE 4.1 The evolution of China's media system 4.1.1 Initial choice: party-controlled media 4.1.2 First r
Автор: Jensen, Klaus Bruhn Название: Media convergence ISBN: 1032058757 ISBN-13(EAN): 9781032058757 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of Klaus Bruhn Jensen`s exploration of communication in developing digital media furthers the conversation around the ongoing society-wide and worldwide digitalization of human communication.
Автор: Powell, Helen Название: Promotional Culture and Convergence ISBN: 0415672791 ISBN-13(EAN): 9780415672795 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Описание: This book explores the dynamic landscape in contemporary newsrooms across three continents by investigating the impact that the processes of searching, processing, and distributing data and information and the use of big data, with secure, automatic, and agile retrieval of information all have in this context.
Автор: Newman, Michael Z Название: Legitimating Television ISBN: 0415880262 ISBN-13(EAN): 9780415880268 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Gig economy ISBN: 0367686228 ISBN-13(EAN): 9780367686222 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection examines the gig economy in the age of convergence from a critical political economic perspective. Contributions explore how media, technology, and labor are converging to create new modes of production, as well as new modes of resistance.
Автор: Sparviero Sergio, Peil Corinna, Balbi Gabriele Название: Media Convergence and Deconvergence ISBN: 3319846116 ISBN-13(EAN): 9783319846118 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 1. Media Convergence Meets Deconvergence; Corinna Peil and Sergio Sparviero.- 2. Deconstructing "Media Convergence" A Cultural History of the Buzzword, 1980s-2010s; Gabriele Balbi.- 3. Convergence in Domestic Media Use? The Interplay of Old and New Media at Home; Kathrin Friederike Mьller and Jutta Rцser.- 4. Blurred Lines, Distinct Forces. The Evolving Practices of Italian TV Audiences in a Convergent Scenario; Luca Barra and Massimo Scaglioni.- 5. Media Convergence and the Network Society: Media Logic(s), Polymedia, and the Transition of the Public Sphere; Caja Thimm.- 6. Deconstructing Audiences in Converging Media Environments;Uwe Hasebrink and Sascha Hцlig.- 7. Convergent Media Quality? Comparing the Content of Online and Offline Media in Switzerland; Mark Eisenegger, Mario Schranz and Angelo Gisler.- 8.Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments; Lothar Mikos.- 9. Web 2.0: An Argument Against Convergence;Matthew Allen.- 10. The Deconverging Convergence of the Global Communication Industries in the 21st Century;Jin Dal Yong.- 11. Deconstructing the Music Industry Ecosystem;Jim Rogers.- 12. Is Convergence the 'Killer Bug' in the Media Ecosystem? The Case of Flemish Media Policymaking 2010-2015;Hilde Van den Bulck.- 13. Connected TV: Conceptualizing the Fit between Convergence and Organizational Strategy within a Contingency Theory Framework. The Case of Germany; Paul Murschetz.- 14. Regulatory (De)Convergence: Localism, Federalism, and Nationalism in American Telecommunications Policy;Christopher Ali.- 15. The Triple-Network Convergence in China: Implementation and Challenges;Fei Jiang, Kuo Huang and Yanran Sun.
Автор: Kolodzy Janet Название: Practicing Convergence Journalism ISBN: 0415890284 ISBN-13(EAN): 9780415890281 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Practicing Convergence Journalism teaches journalists how to make the most of digital technology to tell their stories effectively across multiple media platforms-in print, audio, video, and online.
Автор: Hassler-Forest Название: The Politics of Adaptation ISBN: 1137443847 ISBN-13(EAN): 9781137443847 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the age of globalization, digitization, and media convergence, traditional hierarchies between media are breaking down. This book offers new approaches to understanding the politics and their underlying ideologies that are reshaping our global media landscape, including questions of audience participation and transmedia storytelling.
Автор: Hong, Seok-Kyeong Название: Transnational Convergence of East Asian Pop Culture ISBN: 0367648997 ISBN-13(EAN): 9780367648992 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do screen narratives remain so different in an age of convergence and globalisation that many think is blurring distinctions? This collection attempts to answer this question using examples drawn from a range of media, from Hollywood franchises to digital comics, and a range of countries, from the United States to Japan
Автор: Kolodzy, Janet Название: Convergence journalism ISBN: 0742538869 ISBN-13(EAN): 9780742538863 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 8026.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media prognosticators have been declaring the death of radio, daily newspapers, journalistic ethics, and even journalism itself. This is an introductory text on how to think, report, write, and present news across platforms. It aims to prepare journalism students for the future of news reporting.
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