Promotional Culture and Convergence, Powell, Helen
Автор: Powell, Helen Название: Promotional Culture and Convergence ISBN: 0415672805 ISBN-13(EAN): 9780415672801 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book featuring coverage on a broad range of topics, including shock advertising, branding, and celebrity endorsement.
Автор: Powers, Barry D. Название: Routledge Companion to Advertising and Promotional Culture ISBN: 0367645106 ISBN-13(EAN): 9780367645106 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
Автор: P David Marshall; Joanne Morreale Название: Advertising and Promotional Culture ISBN: 1137026235 ISBN-13(EAN): 9781137026231 Издательство: Springer Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today.
Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Автор: Mullin Название: Promotional Marketing ISBN: 1138567485 ISBN-13(EAN): 9781138567481 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today`s connected world, promotion is fundamental to everything we do to drive business
Автор: Eleftheria J. Lekakis Название: Consumer Activism: Promotional Culture and Resistance ISBN: 1529723108 ISBN-13(EAN): 9781529723106 Издательство: Sage Publications Рейтинг: Цена: 16790.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.
Автор: Davis Aeron Название: Promotional Cultures ISBN: 0745639828 ISBN-13(EAN): 9780745639826 Издательство: Wiley Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Автор: Eleftheria J. Lekakis Название: Consumer Activism: Promotional Culture and Resistance ISBN: 1529723094 ISBN-13(EAN): 9781529723090 Издательство: Sage Publications Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.
Автор: Cronin Название: Public Relations Capitalism ISBN: 3319726366 ISBN-13(EAN): 9783319726366 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book argues that we are witnessing the emergence of `commercial democracy` in which public relations, promotional culture and the media play a new, central role.
Автор: Grainge, Paul Название: Promotional Screen Industries ISBN: 0415831660 ISBN-13(EAN): 9780415831666 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Поставка под заказ.
Автор: Hadas, Leora Название: Authorship as promotional discourse in the screen industries ISBN: 0367504049 ISBN-13(EAN): 9780367504045 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.
Описание: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience.The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
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