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Marketing and Promoting Electronic Resources, Dubicki, Eleonora I.


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Цена: 13779.00р.
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При оформлении заказа до: 2025-08-18
Ориентировочная дата поставки: конец Сентября - начало Октября
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Автор: Dubicki, Eleonora I.
Название:  Marketing and Promoting Electronic Resources
ISBN: 9780789035851
Издательство: Taylor&Francis
Классификация:

ISBN-10: 0789035855
Обложка/Формат: Hardback
Страницы: 206
Вес: 0.55 кг.
Дата издания: 06.11.2008
Язык: English
Размер: 237 x 160 x 17
Читательская аудитория: Professional & vocational
Подзаголовок: Creating the e-buzz!
Рейтинг:
Поставляется из: Европейский союз


Luxury Strategy, 2 ed.

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 10160.00 р.
Наличие на складе: Нет в наличии.

Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Practical Data Science for Information Professionals

Автор: David Stuart
Название: Practical Data Science for Information Professionals
ISBN: 1783303441 ISBN-13(EAN): 9781783303441
Издательство: Facet
Рейтинг:
Цена: 7392.00 р. 10560.00 -30%
Наличие на складе: Есть (1 шт.)
Описание:

Practical Data Science for Information Professionals provides an accessible introduction to a potentially complex field, providing readers with an overview of data science and a framework for its application. It provides detailed examples and analysis on real data sets to explore the basics of the subject in three principle areas: clustering and social network analysis; predictions and forecasts; and text analysis and mining.

As well as highlighting a wealth of user-friendly data science tools, the book also includes some example code in two of the most popular programming languages (R and Python) to demonstrate the ease with which the information professional can move beyond the graphical user interface and achieve significant analysis with just a few lines of code.

After reading, readers will understand:

· the growing importance of data science

· the role of the information professional in data science

· some of the most important tools and methods that information professionals can use.

Bringing together the growing importance of data science and the increasing role of information professionals in the management and use of data, Practical Data Science for Information Professionals will provide a practical introduction to the topic specifically designed for the information community. It will appeal to librarians and information professionals all around the world, from large academic libraries to small research libraries. By focusing on the application of open source software, it aims to reduce barriers for readers to use the lessons learned within.

The role of the electronic resources librarian

Автор: Stachokas, George
Название: The role of the electronic resources librarian
ISBN: 008102925X ISBN-13(EAN): 9780081029251
Издательство: Elsevier Science
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Цена: 10434.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The Role of the Electronic Resources Librarian focuses on longstanding hurdles to the transition of libraries from print collections, to online information services, all from an Electronic Resources Librarian (ERL) perspective. Problems covered include cost containment for electronic serials, web design, discovery, customer service, efficiency, and adapting organizations to the needs of contemporary users. The title considers the historical development of the ERL role, how the position emerged in North America in the 1990s, how it is represented within the organizational structure of academic libraries, and how the ERL role maps to technology, information services, and professional identity trends.

  • Explores the changing role of the Electronic Resources Librarian (ERL)
  • Identifies long-term trends in Electronic Resource Management
  • Recommends best practices for the ERL role in modern libraries
  • Contextualizes the current ERL role in historical and current developments
  • Maps the ERL role to trends in technology, information services and the shifting professional identity of academic librarians
Library Technical Services: Adapting to a Changing Environment

Автор: Stacey Marien
Название: Library Technical Services: Adapting to a Changing Environment
ISBN: 1557538425 ISBN-13(EAN): 9781557538420
Издательство: Mare Nostrum (Eurospan)
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Цена: 6269.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Libraries are experiencing major changes concerning the role of technical services. Technical services librarians also are being challenged about their relevance and role, sometimes revealed by a lack of understanding of the contribution technical services librarians make to building and curating library and archival collections. The threats are real: relocation from central facilities, the dramatic shift to electronic resources, budgetary constraints, and outsourced processing. As a result, technical services departments are reinventing themselves to respond to these and similar challenges while embracing innovative methods and opportunities to advance librarianship in the twenty-first century.

Library Technical Services provides case studies that highlight difficult realities, yet embrace exciting opportunities, such as space reclamation, evolving vendor partnerships, metadata, retraining and managing personnel, special collections, and distance education. Written for catalog and metadata librarians and managers of technical services units, this book will inspire and provide practical advice and examples for solving issues many libraries are facing today.

Marketing Fashion

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
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Цена: 5008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Techniques For Electronic Resource Management

Автор: Emery & Stone
Название: Techniques For Electronic Resource Management
ISBN: 0838958842 ISBN-13(EAN): 9780838958841
Издательство: Mare Nostrum (Eurospan)
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Цена: 7069.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Best practices for managing e-resources are critical--two decades after the advent of electronic journals and databases, librarians are still grappling with how to effectively manage these resources in conjunction with their print resources. Now e-books have become yet another stream of purchasing and management, while economic pressures mean that librarians have to justify every penny spent on collections and resource development. This issue of Library Technology Reports details a project by Jill Emery and Graham Stone, Techniques in Electronic Resource Management (TERMS). It encourages open peer commentary and crowdsourcing of areas of best practice for each of the six stages of the e-resources life cycle: Investigation of new content for purchase or additionAcquisition of new contentImplementationOngoing evaluation and accessAnnual reviewCancellation and replacement reviewNo matter their level of experience, all those involved with e-resource management will find this Report a valuable reference.

Cases On Electronic Records And Resource Management Implementation In Dive

Автор: Krueger
Название: Cases On Electronic Records And Resource Management Implementation In Dive
ISBN: 1466644664 ISBN-13(EAN): 9781466644663
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 25502.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: While web-based accessible materials have offered academic libraries an effective approach to managing electronic records and resources for its service population, a cross-discipline approach has not yet been executed. <br><br><em>Cases on Electronic Records and Resource Management Implementation in Diverse Environments</em> brings together real-life examples of how electronic records and resource management have been implemented across disciplines. Offering theories amid legal and ethical concerns of electronic records and resource management, this publication is essential for professionals involved in the education of library and information science and the training of individuals responsible for electronic records management in various disciplines.

Fundamentals of Electronic Resource Management

Автор: Alana Verminski and Kelly Marie Blanchat
Название: Fundamentals of Electronic Resource Management
ISBN: 1783302305 ISBN-13(EAN): 9781783302307
Издательство: Facet
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Цена: 11605.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This guide to ERM fundamentals will prove invaluable, both as a primer for those preparing to enter the field as well as a ready reference for current practitioners.

The Makerspace Librarian`s Sourcebook

Автор: Ellyssa Kroski
Название: The Makerspace Librarian`s Sourcebook
ISBN: 1783302291 ISBN-13(EAN): 9781783302291
Издательство: Facet
Рейтинг:
Цена: 14773.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This hands-on sourcebook edited by technology expert Ellyssa Kroski includes everything libraries need to know about the major topics, tools, and technologies relevant to makerspaces today.

Metaliteracy in practice

Название: Metaliteracy in practice
ISBN: 1783300930 ISBN-13(EAN): 9781783300938
Издательство: Facet
Рейтинг:
Цена: 11614.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Metaliteracy in Practice will provide inspiration for librarians and educators in need of up-to-date and thought-provoking information literacy curricula and instructional approaches.

Electronic Word of Mouth (eWOM) in the Marketing Context

Автор: Elvira Ismagilova; Yogesh K. Dwivedi; Emma Slade;
Название: Electronic Word of Mouth (eWOM) in the Marketing Context
ISBN: 3319524585 ISBN-13(EAN): 9783319524580
Издательство: Springer
Рейтинг:
Цена: 7685.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

Social Tagging for Linking Data Across Environments

Автор: Pennington Diane
Название: Social Tagging for Linking Data Across Environments
ISBN: 1783303387 ISBN-13(EAN): 9781783303380
Издательство: Facet
Рейтинг:
Цена: 16368.00 р.
Наличие на складе: Нет в наличии.

Описание: This book, representing researchers and practitioners across different information professions, will explore how social tags can link content across a variety of environments.


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