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Understanding Audiences, Wicks, Robert H.


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Автор: Wicks, Robert H.
Название:  Understanding Audiences
ISBN: 9780805836479
Издательство: Taylor&Francis
Классификация:
ISBN-10: 0805836470
Обложка/Формат: Paperback
Страницы: 264
Вес: 0.43 кг.
Дата издания: 01.10.2000
Серия: Routledge communication series
Размер: 228 x 154 x 17
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: Learning to use the media constructively
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Поставляется из: Европейский союз


Understanding Korean webtoon culture :

Автор: Jin, Dal Yong,
Название: Understanding Korean webtoon culture :
ISBN: 0674291328 ISBN-13(EAN): 9780674291324
Издательство: Wiley
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Цена: 3318.00 р.
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Описание: The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.

Understanding media

Автор: Mcluhan, Marshall
Название: Understanding media
ISBN: 0415253977 ISBN-13(EAN): 9780415253970
Издательство: Taylor&Francis
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Цена: 2755.00 р.
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Описание: Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Understanding Hypermedia 2.0

Название: Understanding Hypermedia 2.0
ISBN: 0714836575 ISBN-13(EAN): 9780714836577
Издательство: Phaidon Press Ltd.
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Цена: 3952.00 р.
Наличие на складе: Есть (1 шт.)
Описание: A guide to digital media, from websites to satellite connections.

Understanding virtual reality :

Автор: Sarah Jones, Steve Dawkins, Julian McDougall
Название: Understanding virtual reality :
ISBN: 1032061030 ISBN-13(EAN): 9781032061030
Издательство: Taylor&Francis
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Цена: 5664.00 р.
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Описание: This book provides critical commentary on key issues around virtual reality, using media technology as a tool to challenge perspectives for learning and understanding cultural diversities.

Media management and artificial intelligence

Автор: Connock, Alex
Название: Media management and artificial intelligence
ISBN: 103210094X ISBN-13(EAN): 9781032100944
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models.

On the Evolution of Media

Автор: Scolari, Carlos A.
Название: On the Evolution of Media
ISBN: 1032102195 ISBN-13(EAN): 9781032102191
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities

Автор: Smith Viktor
Название: Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities
ISBN: 0367509210 ISBN-13(EAN): 9780367509217
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality

Understanding Media Psychology

Автор: Stever Gayle S., Giles David C., Cohen J. David
Название: Understanding Media Psychology
ISBN: 0367518961 ISBN-13(EAN): 9780367518967
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field.

Re-Understanding Media: Feminist Extensions of Marshall McLuhan

Автор: Sharma Sarah
Название: Re-Understanding Media: Feminist Extensions of Marshall McLuhan
ISBN: 147801525X ISBN-13(EAN): 9781478015253
Издательство: Mare Nostrum (Eurospan)
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Цена: 12910.00 р.
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Описание: The contributors to Re-Understanding Media advance a feminist version of Marshall McLuhan’s key text, Understanding Media: The Extensions of Man, repurposing his insight that “the medium is the message” for feminist ends. They argue that while McLuhan’s theory provides a falsely universalizing conception of the technological as a structuring form of power, feminist critics can take it up to show how technologies alter and determine the social experiences of race, gender, class, and sexuality. This volume showcases essays, experimental writings, and interviews from media studies scholars, artists, activists, and those who work with and create technology. Among other topics, the contributors extend McLuhan’s discussion of transportation technology to the attics and cargo boxes that moved Black women through the Underground Railroad, apply McLuhan’s concept of media as extensions of humans to analyze Tupperware as media of containment, and take up 3D printing as a feminist and decolonial practice. The volume demonstrates how power dynamics are built into technological media and how media can be harnessed for radical purposes.

Contributors. Nasma Ahmed, Morehshin Allahyari, Sarah Banet-Weiser, Wendy Hui Kyong Chun, Brooke Erin Duffy, Ganaele Langlois, Sara Martel, Shannon Mattern, Cait McKinney, Jeremy Packer, Craig Robertson, Sarah Sharma, Ladan Siad, Rianka Singh, Nicholas Taylor, Armond R. Towns, and Jennifer Wemigwans

Understanding Media Ethics

Автор: Horner David
Название: Understanding Media Ethics
ISBN: 1849207887 ISBN-13(EAN): 9781849207881
Издательство: Sage Publications
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Цена: 6651.00 р.
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Описание: A student friendly exploration of both the theory and practice of media ethics. Full of pedagogy and covering the digital alongside the classical, no other book on the market is as up-to-date or as full of case studies.

Innovative Solutions for Sustainable Supply Chains

Автор: Hassan Qudrat-Ullah
Название: Innovative Solutions for Sustainable Supply Chains
ISBN: 3030068331 ISBN-13(EAN): 9783030068332
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book presents the latest tools, techniques, and solutions that decision makers use to overcome the challenges faced by their sustainable supply chains. Given the ever increasing significance of socio-economic and environmental factors, the management of sustainable supply chains has become a complex and dynamic task. Multiple and conflicting objectives of stakeholders including suppliers, manufacturers, service providers, and retailers add to the complexity of decisions that modern day managers of supply chains face. With the unprecedented technological developments and innovations at hand, sustainability can be maximized for all the activities of a supply chain including: service concept and product design, material sourcing and procurement, manufacturing processes, delivery of the final product, and end-of-life management of the product. Consequently, the sustainable supply chains' problems require a systematic and integrated approach. Modeling and simulation, in general, as well as system dynamics and agent-based modeling, in particular, have the capabilities to deal with the complexity of sustainable supply chain related problems. This book will appeal to professionals and researchers in the field.

Understanding Disney: The Manufacture of Fantasy

Автор: Janet Wasko
Название: Understanding Disney: The Manufacture of Fantasy
ISBN: 0745695639 ISBN-13(EAN): 9780745695631
Издательство: Wiley
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Цена: 9504.00 р.
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Описание:

Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults?

In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney's classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time.

This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.


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