Автор: Abram, Simone Название: Tourists and Tourism ISBN: 1859739059 ISBN-13(EAN): 9781859739051 Издательство: Taylor&Francis Цена: 6123.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ.
Автор: Metro-Roland Michelle M Название: Tourists, Signs and the City ISBN: 0754678091 ISBN-13(EAN): 9780754678090 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing upon the literature of landscape geography, tourism studies, cultural studies, visual studies and philosophy, this book offers a multi-disciplinary approach to understanding the interaction between urban environments and tourists.
Автор: Moir Название: The Discovery of Britain (Routledge Revivals) ISBN: 0415821886 ISBN-13(EAN): 9780415821889 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First published in 1964, this book examines the Tour of Britain, focusing on British people exploring their native land in the three centuries from 1540 to 1840. By tracking these journeys over three centuries, the book presents a changing English landscape, a changing economy, and a change in people`s tastes as the interests and concerns of the tourists evolve over the timeframe covered.
Автор: Abram, Simone Название: Tourists and Tourism ISBN: 1859739059 ISBN-13(EAN): 9781859739051 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: J Jafari/L Cai/PL Pearce/M Wu Название: The World Meets Asian Tourists ISBN: 1785602195 ISBN-13(EAN): 9781785602191 Издательство: Emerald Рейтинг: Цена: 19513.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The movement of Asian citizens across continents now occurs on an unprecedented scale. What are the interests of Asian tourists and what are the impacts on host communities? This book addresses questions about Asian tourist contact with unfamiliar countries and cultures and the implications for the marketing, planning and policy of tourist markets.
Автор: Kolb Название: Tourism Marketing for Cities and Towns ISBN: 1138685186 ISBN-13(EAN): 9781138685185 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: Kolb Bonita Название: Tourism Marketing for Cities and Towns ISBN: 1138685194 ISBN-13(EAN): 9781138685192 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: Pirolli Название: Travel Journalism ISBN: 1138086967 ISBN-13(EAN): 9781138086968 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In the last decade, with the success of review sites and online commentaries and the increased accessibility of travel information online, the job of a traditional travel journalist is being challenged. Travel Journalism closely examines the impact of digital media and technology on this specialist area of journalism and how professionals working in travel media today are adapting to it.
Bryan Pirolli draws on a wealth of professional experience to present both practical guidance and a theoretical analysis of travel journalism. Through interviews with content providers - including journalists and bloggers - the book explores new ways of thinking about this profession. Looking at the relationship between travel journalists, social media and influencers, the book asks how travel journalists might rethink their work for more constructive purposes and how they should respond to innovations like the ever-growing sharing economy. The book also explores how journalistic ethics can be preserved as concerns around 'sponsored content' and 'paid influencers' remain widespread.
For students and professionals looking to better understand the role of the travel journalist in the digital age, this book is an invaluable resource. Pirolli comprehensively assesses the challenges and the opportunities for success that actors in travel media are now presented with and encourages readers to proactively embrace them.
Автор: Duke, Philip Название: The Tourists Gaze, The Cretans Glance ISBN: 159874142X ISBN-13(EAN): 9781598741421 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Автор: Duke, Philip Название: The Tourists Gaze, The Cretans Glance ISBN: 1598741438 ISBN-13(EAN): 9781598741438 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Поставка под заказ.
Автор: Sharpley Название: Tourism, Tourists and Society ISBN: 1138629391 ISBN-13(EAN): 9781138629394 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism, Tourists and Society provides a thorough exploration of how society influences or shapes the behaviours, motivations, attitudes and consumption of tourists, as well as the tourism impacts on destination societies.Accessible yet critical in style, this book offers students an invaluable introduction to tourism, tourists and society.
Автор: Sather-Wagstaff, Joy Название: Heritage That Hurts ISBN: 1598745433 ISBN-13(EAN): 9781598745436 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Поставка под заказ.
Название: Performing Cultural Tourism ISBN: 0367369125 ISBN-13(EAN): 9780367369125 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together new ideas about how communities, creative producers, and visitors can productively engage with competing notions of experience and authenticity in the tourist environment. It investigates how community interests intersect the desire for more intimate engagements with cultural experiences.
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