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Key Debates in the Translation of Advertising Material, Adab, Beverly


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Цена: 6736.00р.
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Автор: Adab, Beverly
Название:  Key Debates in the Translation of Advertising Material
ISBN: 9781900650809
Издательство: Taylor&Francis
Классификация:

ISBN-10: 1900650800
Обложка/Формат: Paperback
Страницы: 222
Вес: 0.50 кг.
Дата издания: 11.11.2004
Язык: English
Размер: 234 x 156
Читательская аудитория: Professional & vocational
Подзаголовок: Special issue of the translator (volume 10/2, 2004)
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Поставляется из: Европейский союз


Feminist translation studies

Название: Feminist translation studies
ISBN: 1138931659 ISBN-13(EAN): 9781138931657
Издательство: Taylor&Francis
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Цена: 16614.00 р. 23734.00 -30%
Наличие на складе: Есть (1 шт.)
Описание:

Feminist Translation Studies: Local and Transnational Perspectives situates feminist translation as political activism. Chapters highlight the multiple agendas and visions of feminist translation and the different political voices and cultural heritages through which it speaks across times and places, addressing the question of how both literary and nonliterary discourses migrate and contribute to local and transnational processes of feminist knowledge building and political activism. This collection does not pursue a narrow, fixed definition of feminism that is based solely on (Eurocentric or West-centric) gender politics-rather, Feminist Translation Studies: Local and Transnational Perspectives seeks to expand our understanding of feminist action not only to include feminist translation as resistance against multiple forms of domination, but also to rethink feminist translation through feminist theories and practices developed in different geohistorical and disciplinary contexts. In so doing, the collection expands the geopolitical, sociocultural and historical scope of the field from different disciplinary perspectives, pointing towards a more transnational, interdisciplinary and overtly political conceptualization of translation studies.

Ogilvy on Advertising

Автор: David Ogilvy
Название: Ogilvy on Advertising
ISBN: 1853756156 ISBN-13(EAN): 9781853756153
Издательство: Carlton Books
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Цена: 2374.00 р.
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Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

Technique for producing ideas

Автор: Young, James Webb
Название: Technique for producing ideas
ISBN: 0071410945 ISBN-13(EAN): 9780071410946
Издательство: McGraw-Hill
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Цена: 1371.00 р.
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Описание: Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.

Exploring Factors in Signed-Spoken Simultaneous Interpreting

Автор: Wang, Jihong
Название: Exploring Factors in Signed-Spoken Simultaneous Interpreting
ISBN: 0367416999 ISBN-13(EAN): 9780367416997
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book examines conference-level simultaneous interpreting from a signed language into a spoken language, drawing on data from Auslan (Australian Sign Language)-to-English interpretations to explore the skills, knowledge, strategies, and cognitive abilities needed for effective interpretation in this language direction.

Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities

Автор: Takashi Ogata
Название: Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities
ISBN: 1522596933 ISBN-13(EAN): 9781522596936
Издательство: Mare Nostrum (Eurospan)
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Цена: 28967.00 р.
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Описание: The concept of narrative has exerted a strong influence on a wide range of fields, from the humanities such as literature (and art and entertainment) to social studies, psychiatry, and psychology. The framework that allows access to narratives across a wide range of areas, from science to the humanities, has the potential to be improved as a fusion of cognitive science and artificial intelligence.

Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities is a critical scholarly book that focuses on the significance of narratives and narrative generation in various aspects of human society. Featuring an array of topics such as philosophy, narratology, and advertising, this book is ideal for software developers, academicians, philosophy professionals, researchers, and students in the fields of cognitive studies, literary studies, and digital content design and development.

Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities

Автор: Takashi Ogata
Название: Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities
ISBN: 1522596941 ISBN-13(EAN): 9781522596943
Издательство: Mare Nostrum (Eurospan)
Цена: 24116.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The concept of narrative has exerted a strong influence on a wide range of fields, from the humanities such as literature (and art and entertainment) to social studies, psychiatry, and psychology. The framework that allows access to narratives across a wide range of areas, from science to the humanities, has the potential to be improved as a fusion of cognitive science and artificial intelligence. Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities is a critical scholarly book that focuses on the significance of narratives and narrative generation in various aspects of human society. Featuring an array of topics such as philosophy, narratology, and advertising, this book is ideal for software developers, academicians, philosophy professionals, researchers, and students in the fields of cognitive studies, literary studies, and digital content design and development.

Translating promotional and advertising texts

Автор: Torresi, Ira
Название: Translating promotional and advertising texts
ISBN: 1138566055 ISBN-13(EAN): 9781138566057
Издательство: Taylor&Francis
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Цена: 5970.00 р.
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Описание: Covering the key types of promotional texts, including personal, business to business, institutional, business to consumer and advertising, this is the essential text for students, researchers, translators and professionals working in copywriting, marketing, public relations or related areas.

Translating Promotional and Advertising Texts

Автор: Torresi, Ira
Название: Translating Promotional and Advertising Texts
ISBN: 1138566047 ISBN-13(EAN): 9781138566040
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Translation and Translating in German Studies: A Festschrift for Raleigh Whitinger

Автор: Plews John L., Spokiene Diana
Название: Translation and Translating in German Studies: A Festschrift for Raleigh Whitinger
ISBN: 1771122285 ISBN-13(EAN): 9781771122283
Издательство: Gazelle Book Services
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Цена: 15444.00 р.
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Описание: A collection of essays in honour of Professor Raleigh Whitinger, a well-loved scholar of German literature. The book`s chapters explore new perspectives on translation and German studies as they inform processes of identity formation, gendered representations, visual and textual mediations, and teaching and learning practices.

Positioning

Автор: Ries, Al Trout, Jack
Название: Positioning
ISBN: 0071373586 ISBN-13(EAN): 9780071373586
Издательство: McGraw-Hill
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Цена: 2744.00 р.
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Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.

Beyond Advertising: Reaching Customers Through Every Touchpoint

Автор: Warton, Wind Jerry
Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

A Guide to English–Russian and Russian–English Non-literary Translation

Автор: Zaytsev
Название: A Guide to English–Russian and Russian–English Non-literary Translation
ISBN: 9811008426 ISBN-13(EAN): 9789811008429
Издательство: Springer
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Цена: 7993.00 р.
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Описание: Lying at the intersection of translatology, cognitive science and linguistics, this brief provides a comprehensive framework for studying, investigating and teaching English-Russian/Russian-English non-literary translation. It provides a holistic perspective on the process of non-literary translation, illustrating each of its steps with carefully analyzed real-life examples. Readers will learn how to choose and process multidimensional attention units in original texts by activating different types of knowledge, as well as how to effectively devise target-language matches for them using various translation techniques. It is rounded out with handy and feasible recommendations on the structure and content of an undergraduate course in translation. The abundance of examples makes it suitable not only for use in the classroom, but also for independent study.


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