Key Debates in the Translation of Advertising Material, Adab, Beverly
Название: Feminist translation studies ISBN: 1138931659 ISBN-13(EAN): 9781138931657 Издательство: Taylor&Francis Рейтинг: Цена: 16614.00 р. 23734.00-30% Наличие на складе: Есть (1 шт.) Описание:
Feminist Translation Studies: Local and Transnational Perspectives situates feminist translation as political activism. Chapters highlight the multiple agendas and visions of feminist translation and the different political voices and cultural heritages through which it speaks across times and places, addressing the question of how both literary and nonliterary discourses migrate and contribute to local and transnational processes of feminist knowledge building and political activism. This collection does not pursue a narrow, fixed definition of feminism that is based solely on (Eurocentric or West-centric) gender politics-rather, Feminist Translation Studies: Local and Transnational Perspectives seeks to expand our understanding of feminist action not only to include feminist translation as resistance against multiple forms of domination, but also to rethink feminist translation through feminist theories and practices developed in different geohistorical and disciplinary contexts. In so doing, the collection expands the geopolitical, sociocultural and historical scope of the field from different disciplinary perspectives, pointing towards a more transnational, interdisciplinary and overtly political conceptualization of translation studies.
Автор: David Ogilvy Название: Ogilvy on Advertising ISBN: 1853756156 ISBN-13(EAN): 9781853756153 Издательство: Carlton Books Рейтинг: Цена: 2374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.
Автор: Young, James Webb Название: Technique for producing ideas ISBN: 0071410945 ISBN-13(EAN): 9780071410946 Издательство: McGraw-Hill Рейтинг: Цена: 1371.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
Автор: Wang, Jihong Название: Exploring Factors in Signed-Spoken Simultaneous Interpreting ISBN: 0367416999 ISBN-13(EAN): 9780367416997 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines conference-level simultaneous interpreting from a signed language into a spoken language, drawing on data from Auslan (Australian Sign Language)-to-English interpretations to explore the skills, knowledge, strategies, and cognitive abilities needed for effective interpretation in this language direction.
Описание: The concept of narrative has exerted a strong influence on a wide range of fields, from the humanities such as literature (and art and entertainment) to social studies, psychiatry, and psychology. The framework that allows access to narratives across a wide range of areas, from science to the humanities, has the potential to be improved as a fusion of cognitive science and artificial intelligence.
Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities is a critical scholarly book that focuses on the significance of narratives and narrative generation in various aspects of human society. Featuring an array of topics such as philosophy, narratology, and advertising, this book is ideal for software developers, academicians, philosophy professionals, researchers, and students in the fields of cognitive studies, literary studies, and digital content design and development.
Описание: The concept of narrative has exerted a strong influence on a wide range of fields, from the humanities such as literature (and art and entertainment) to social studies, psychiatry, and psychology. The framework that allows access to narratives across a wide range of areas, from science to the humanities, has the potential to be improved as a fusion of cognitive science and artificial intelligence. Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities is a critical scholarly book that focuses on the significance of narratives and narrative generation in various aspects of human society. Featuring an array of topics such as philosophy, narratology, and advertising, this book is ideal for software developers, academicians, philosophy professionals, researchers, and students in the fields of cognitive studies, literary studies, and digital content design and development.
Автор: Torresi, Ira Название: Translating promotional and advertising texts ISBN: 1138566055 ISBN-13(EAN): 9781138566057 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering the key types of promotional texts, including personal, business to business, institutional, business to consumer and advertising, this is the essential text for students, researchers, translators and professionals working in copywriting, marketing, public relations or related areas.
Автор: Torresi, Ira Название: Translating Promotional and Advertising Texts ISBN: 1138566047 ISBN-13(EAN): 9781138566040 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Описание: A collection of essays in honour of Professor Raleigh Whitinger, a well-loved scholar of German literature. The book`s chapters explore new perspectives on translation and German studies as they inform processes of identity formation, gendered representations, visual and textual mediations, and teaching and learning practices.
Автор: Ries, Al Trout, Jack Название: Positioning ISBN: 0071373586 ISBN-13(EAN): 9780071373586 Издательство: McGraw-Hill Рейтинг: Цена: 2744.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.
Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.
Описание: Lying at the intersection of translatology, cognitive science and linguistics, this brief provides a comprehensive framework for studying, investigating and teaching English-Russian/Russian-English non-literary translation. It provides a holistic perspective on the process of non-literary translation, illustrating each of its steps with carefully analyzed real-life examples. Readers will learn how to choose and process multidimensional attention units in original texts by activating different types of knowledge, as well as how to effectively devise target-language matches for them using various translation techniques. It is rounded out with handy and feasible recommendations on the structure and content of an undergraduate course in translation. The abundance of examples makes it suitable not only for use in the classroom, but also for independent study.
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