Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Название: Indian tourism ISBN: 1802629386 ISBN-13(EAN): 9781802629385 Издательство: Emerald Рейтинг: Цена: 14230.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Indian Tourism brings together leading experts from all over the world to assess the challenges and opportunities of the tourism sector in India and its correlation to the country`s economic performance and prospects.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Описание: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Автор: Boella, Michael J. (university Of Brighton, Uk) Goss-turner, Steven (university Of Brighton, Uk) Название: Human resource management in the hospitality industry ISBN: 1138338877 ISBN-13(EAN): 9781138338876 Издательство: Taylor&Francis Рейтинг: Цена: 26030.00 р. Наличие на складе: Нет в наличии.
Описание: Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a `process` approach and provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise`s workforce within the current business and social environment.
Описание: Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.
Описание: Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.
Автор: Shoval Noam Название: Tourist Mobility and Advanced Tracking Technologies ISBN: 0415851696 ISBN-13(EAN): 9780415851695 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Recent developments in tracking technologies have opened up new possibilities for research into tourist spatial behavior. This book examines the various technologies available to track pedestrians and motorized vehicles as well as the moral, ethical and legal issues arising from the utilization of data thus obtained.
Автор: Helene von Magius Mogelhoj Название: Overtourism: The Role of Effective Destination Management ISBN: 1637420609 ISBN-13(EAN): 9781637420607 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3635.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Overtourism examines the increasingly important role of destination management and effective stakeholder engagement in order to maximize the economic contribution of tourism while avoiding the potential pitfalls of overtourism. Rapid growth in international tourism has led to the emergence of the overtourism phenomenon. It is a situation where large tourist numbers start to cause tensions with local residents and communities due to what they consider to be negative impacts on their quality of life including overcrowding, congestion, housing shortages and changes in the retail sector. Overtourism can occur in any type of destination be it urban or rural in a developed or developing country.
The author does not consider a global reduction in international travel as a likely long-term solution to addressing overtourism. Rather destinations should prepare for continuous growth in both international tourist arrivals and domestic tourism in the longer term. Overtourism can often be reversed or averted through effective destination management. This requires engaging with key stakeholders and the local community to ensure that the local residents' quality of life is preserved while at the same time delivering a high-quality experience for visitors. The coronavirus pandemic has provided destinations with an opportunity to reflect and decide how they want to recover to more resilient and sustainable in the long term.
Автор: Amir Gohar Название: Tourism Governance: A Critical Discourse on a Global Industry ISBN: 3110633779 ISBN-13(EAN): 9783110633771 Издательство: Walter de Gruyter Рейтинг: Цена: 18586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Governance takes a systematic approach to reveal the varying internal and external dynamics that influence tourism policy and strategy across countries. With particular attention to the role of stakeholders and governmental scales, the book offers a broad geographic representation, highlighting the diversity of governance relationships towards tourism in Colombia, Egypt, Finland, France, India, Italy, Lebanon, Mexico, Oman, Poland, Portugal, Thailand, Tunisia, Turkey, and United States. Two additional chapters push beyond borders to examine tourism driven nongovernmental organizations and international tourism governance. As the first and only comprehensive comparative analysis of tourism across governmental systems, Tourism Governance promises to be a platform for inspiring critical discourse on the forces that shape this global industry.
Описание: Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality.
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