Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Marketing Communications in the Pharmaceutical Industry, Holden, Peter


Варианты приобретения
Цена: 29093.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: Есть  
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Holden, Peter
Название:  Marketing Communications in the Pharmaceutical Industry
ISBN: 9781870905381
Издательство: Taylor&Francis
Классификация:


ISBN-10: 1870905385
Обложка/Формат: Hardback
Страницы: 714
Вес: 0.40 кг.
Дата издания: 30.06.2004
Язык: English
Размер: 241 x 164 x 15
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Европейский союз


Hospitality and Tourism Marketing: A global perspective

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 9508.00 р. 13583.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Pharmaceutical Analysis. 5 ed

Автор: Watson David G.
Название: Pharmaceutical Analysis. 5 ed
ISBN: 0702078077 ISBN-13(EAN): 9780702078071
Издательство: Elsevier Science
Рейтинг:
Цена: 5305.00 р. 7578.00 -30%
Наличие на складе: Есть (5 шт.)
Описание: Pharmaceutical analysis determines the purity, concentration, active compounds, shelf life, rate of absorption in the body, identity, stability, rate of release etc. of a drug. Testing a pharmaceutical product involves a variety of analyses, and the analytical processes described in this book are used in industries as diverse as food, beverages, cosmetics, detergents, metals, paints, water, agrochemicals, biotechnological products and pharmaceuticals.
The mathematics involved is notoriously difficult, but this much-praised textbook, now revised and updated for its fifth edition, guides a student through the complexities with clear writing and the author's expertise from many years' teaching pharmacy students. Two new chapters have been added to the new edition covering methods used in the quality control of biotechnologically produced drugs, and electrochemical biosensors. There is continuous learning reinforcement throughout the book by way of worked calculation examples and self-assessment test questions.

Worked calculation examples
Self-assessment
Additional problems (self tests)
Practical boxes
Key points boxes

Two new chapters:
Chapter 16 Methods used in the quality control of biotechnologically produced drugs
Chapter 17 Electrochemical biosensors

Essentials of Inorganic Chemistry: For Students of Pharmacy, Pharmaceutical Sciences and Medicinal Chemistry.-  Wiley, 2015

Автор: Katja Strohfeldt-Venables
Название: Essentials of Inorganic Chemistry: For Students of Pharmacy, Pharmaceutical Sciences and Medicinal Chemistry.- Wiley, 2015
ISBN: 0470665580 ISBN-13(EAN): 9780470665589
Издательство: Wiley
Рейтинг:
Цена: 7437.00 р.
Наличие на складе: Поставка под заказ.

Описание: A comprehensive introduction to inorganic chemistry and, specifically, the science of metal-based drugs, Essentials of Inorganic Chemistry describes the basics of inorganic chemistry, including organometallic chemistry and radiochemistry, from a pharmaceutical perspective.

Pharmaceutical Analysis International Edition 5 : Elsevier Science.- ISBN 9780702078088 СОЕДИНЕННОЕ КОРОЛЕВСТВО

Автор: Watson, David G.
Название: Pharmaceutical Analysis International Edition 5 : Elsevier Science.- ISBN 9780702078088 СОЕДИНЕННОЕ КОРОЛЕВСТВО
ISBN: 0702078085 ISBN-13(EAN): 9780702078088
Издательство: Elsevier Science
Рейтинг:
Цена: 4715.00 р.
Наличие на складе: Поставка под заказ.

Описание: Pharmaceutical analysis determines the purity, concentration, active compounds, shelf life, rate of absorption in the body, identity, stability, rate of release etc. of a drug. Testing a pharmaceutical product involves a variety of analyses, and the analytical processes described in this book are used in industries as diverse as food, beverages, cosmetics, detergents, metals, paints, water, agrochemicals, biotechnological products and pharmaceuticals.


The mathematics involved is notoriously difficult, but this much-praised textbook, now revised and updated for its fifth edition, guides a student through the complexities with clear writing and the author's expertise from many years' teaching pharmacy students. Two new chapters have been added to the new edition covering methods used in the quality control of biotechnologically produced drugs, and electrochemical biosensors. There is continuous learning reinforcement throughout the book by way of worked calculation examples and self-assessment test questions.

Pharmaceutical and Medicinal Chemistry. Elsevier,2011 ISBN:  9780443072321\Давид Уотсон:Фармацевтическая и лекарственная химия, Элзивир,2011

Автор: Watson, David G. (Senior Lecturer in Pharmaceutical Sciences, Strathclyde Institute of Pharmaceutical and Biomedical Sciences, University of Strathcly
Название: Pharmaceutical and Medicinal Chemistry. Elsevier,2011 ISBN: 9780443072321\Давид Уотсон:Фармацевтическая и лекарственная химия, Элзивир,2011
ISBN: 0443072329 ISBN-13(EAN): 9780443072321
Издательство: Elsevier Science
Рейтинг:
Цена: 7409.00 р.
Наличие на складе: Поставка под заказ.

Описание: Intends to define the area of pharmaceutical chemistry as distinct from medicinal chemistry. This book emphasizes on the physicochemical properties of drug molecules and, in so far as they are known, the way that these properties govern the interaction of the drug with its target.

Global Issues in Pharmaceutical Marketing

Автор: Prevel Katsanis Lea
Название: Global Issues in Pharmaceutical Marketing
ISBN: 0415895324 ISBN-13(EAN): 9780415895323
Издательство: Taylor&Francis
Рейтинг:
Цена: 12554.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

Автор: Rowles Daniel
Название: Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
ISBN: 0749479795 ISBN-13(EAN): 9780749479794
Издательство: Неизвестно
Рейтинг:
Цена: 6838.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.

Advertising, promotion, and other aspects of integrated marketing communications

Автор: Andrews, J. Craig
Название: Advertising, promotion, and other aspects of integrated marketing communications
ISBN: 1337282650 ISBN-13(EAN): 9781337282659
Издательство: Cengage Learning
Рейтинг:
Цена: 12037.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today�s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today�s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Автор: St P Slatter
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
ISBN: 1138793523 ISBN-13(EAN): 9781138793521
Издательство: Taylor&Francis
Рейтинг:
Цена: 17609.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

The Development of Scientific Marketing in the Twentieth Century

Автор: Gaudilliere
Название: The Development of Scientific Marketing in the Twentieth Century
ISBN: 113863011X ISBN-13(EAN): 9781138630116
Издательство: Taylor&Francis
Рейтинг:
Цена: 9645.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

The Evolution of Integrated Marketing Communications

Название: The Evolution of Integrated Marketing Communications
ISBN: 113800894X ISBN-13(EAN): 9781138008946
Издательство: Taylor&Francis
Рейтинг:
Цена: 8573.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.

Marketing Communications Management

Автор: Copley Paul
Название: Marketing Communications Management
ISBN: 0857027875 ISBN-13(EAN): 9780857027870
Издательство: Sage Publications
Рейтинг:
Цена: 10453.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: `First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия