Marketing Island Destinations, Lewis-Cameron, Acolla
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Carla Silva, Claudia Seabra, Jose Luis Abrantes, Odete Paiva Название: Pandemics and Travel: COVID-19 Impacts in the Tourism Industry ISBN: 1800710712 ISBN-13(EAN): 9781800710719 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pandemics and Travel: COVID-19 Impacts in the Tourism Industry analyses the wider impacts of epidemics, diseases and virus outbreaks on tourism and mobility. Chapters examine a wide range of issues, including the concept of Health Risk and Tourism and the impacts of the COVID-19 crisis.
Описание: Drawing from lessons of the COVID-19 pandemic, Tourism Destination Management in a Post-Pandemic Context presents cases and competencies to advance theoretical and empirical knowledge in the management of destinations post-pandemic.
Описание: Showcasing internationally sourced case studies on disaster management, International Case Studies in the Management of Disasters presents a diverse range of case studies on how disasters, both natural and manmade, are being managed globally.
Название: Managing and marketing tourist destinations ISBN: 0415991714 ISBN-13(EAN): 9780415991711 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Автор: Graci, Sonya Название: Sustainable Tourism in Island Destinations ISBN: 1844077799 ISBN-13(EAN): 9781844077793 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Graci, Sonya Название: Sustainable Tourism in Island Destinations ISBN: 1844077802 ISBN-13(EAN): 9781844077809 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Anukrati Sharma, Azizul Hassan Название: Overtourism as Destination Risk: Impacts and Solutions ISBN: 1839097078 ISBN-13(EAN): 9781839097072 Издательство: Emerald Рейтинг: Цена: 16057.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Overtourism as Destination Risk: Impacts and Solutions presents a range of researcher perspectives discussing current issues in the overtourism debate, including unplanned expansion, construction, environmental imbalance and damage, pollution and deforestation, and measures and possible solutions to tackle the problem of overtourism.
Описание: Tourism Places in Asia examines the impacts of tourism on places in East and Southwest Asia. Asia has been the most dynamic region for tourism development in recent decades, and tourism research from this region has grown significantly to better understand this phenomenon.
Автор: Valeri Marco Название: New Governance and Management in Touristic Destinations ISBN: 1668438909 ISBN-13(EAN): 9781668438909 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27166.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As competition is increasingly taking place on a global scale, tourist destinations must act more like businesses than they have in the past. Development in the tourism sector has often been beset by ambiguities and contradictions and has been the subject of debate across a range of disciplines in terms of its sustainability and level of social commitment.
New Governance and Management in Touristic Destinations analyzes the most proper governance model to be implemented to increase the competitiveness of tourist destinations. It also focuses on the need to develop a managerial orientation capable of making the tourism system interact with tourism demand. Covering topics such as electronic word of mouth, gastronomic tourism, and sustainable development, this book is essential for practicing hospitality and tourism managers, professionals in the hospitality and tourism industry, specialists and consultants, government officials, researchers, educators, academicians, and students.
Описание: Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.
Автор: Valeri Marco Название: New Governance and Management in Touristic Destinations ISBN: 1668438895 ISBN-13(EAN): 9781668438893 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 35897.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As competition is increasingly taking place on a global scale, tourist destinations must act more like businesses than they have in the past. Development in the tourism sector has often been beset by ambiguities and contradictions and has been the subject of debate across a range of disciplines in terms of its sustainability and level of social commitment. New Governance and Management in Touristic Destinations analyzes the most proper governance model to be implemented to increase the competitiveness of tourist destinations. It also focuses on the need to develop a managerial orientation capable of making the tourism system interact with tourism demand. Covering topics such as electronic word of mouth, gastronomic tourism, and sustainable development, this book is essential for practicing hospitality and tourism managers, professionals in the hospitality and tourism industry, specialists and consultants, government officials, researchers, educators, academicians, and students.
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