The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
Описание: As e-commerce continues to develop, organisations have adopted its technological advancements in order to keep a strategic advantage in the business environment. <br><br><em>E-Commerce for Organizational Development and Competitive Advantage</em> provides insight on the challenges related to the management aspects of e-commerce and its influence over organisational development. With the growing applications of electronic commerce technologies, this reference source is vital for educators, researchers, and managers interested in the advantages of this field.
Описание: The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business success.
Описание: The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business success.
Автор: Husted Название: Corporate Social Strategy ISBN: 0521149630 ISBN-13(EAN): 9780521149631 Издательство: Cambridge Academ Рейтинг: Цена: 5386.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.
Описание: For many organizations, the way in which processes and projects are selected and executed is a fundamental factor in how well they can prosper in today`s marketplace. By improving efficiency, driving productivity and reducing costs, organizations can increase throughput, improve service and bring new products to market faster.
Описание: Business Process Orientation: Gaining the E-Business Competitive Advantage provides the "whys" and the "hows" for building the "horizontal" organization -- an essential component of the "e" in e-commerce. It explains a powerful, well-researched strategy for improving business performance and leveraging the e-commerce revolution.
Автор: Ord??ez De Pablos Название: International Business Strategy And Entrepreneurship ISBN: 1466647531 ISBN-13(EAN): 9781466647534 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is a high demand in our society to adopt emerging technologies in all aspects of business and economic activity. As traditional business practices and economic activity are occurring in a global context, new areas of economic development are being recognised as the key enablers of wealth and income production.International Business Strategy and Entrepreneurship: An Information Technology Perspective discusses innovative solutions to research problems and high performance systems while emphasising the role of IT and management for sustainable development. This book brings together academics, researchers, entrepreneurs, policy makers and government officers aiming to contribute to the debate of technology related to international business and strategic management.
Автор: Yeoh, Talburt & Zhou Название: Information Quality And Governance For Business Intelligence ISBN: 1466648929 ISBN-13(EAN): 9781466648920 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 34234.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business intelligence initiatives have been dominating the technology priority list of many organisations. However, the lack of effective information quality and governance strategies and policies has been meeting these initiatives with some challenge.Information Quality and Governance for Business Intelligence presents the latest exchange of academic research on all aspects of practicing and managing information using a multidisciplinary approach that examines its quality for organisational growth. This book is an essential reference tool for researchers, practitioners, and university students specialising in business intelligence, information quality, and information systems.
Автор: Hua Название: Implementing It Business Strategy In The Construction Industry ISBN: 1466641851 ISBN-13(EAN): 9781466641853 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: <em>Implementing IT Business Strategy in the Construction Industry</em> brings together topics on understanding business strategy and competitive advantage and the essential benefits of concepts and technologies for improving efficiency of the construction industry. This reference source is aimed for researchers, policy-makers, practitioners, undergraduate, and postgraduate students to gain insights into the complex workings of the traditional construction industry and the concepts and tools used to facilitate a strategically IT enabled industry.
Описание: Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment.Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.
Описание: As there is a vast amount of information to consider when offering quality services, organisations have developed techniques for identifying risk factors to be taken into consideration when constructing effective business strategies.Developing Business Strategies and Identifying Risk Factors in Modern Organizations presents new methodologies currently being utilised to formulate and solve strategic issues in order to escape the jeopardy of possible business risks. By highlighting a multitude of sciences and their influences on modern organisations; this book is an essential reference for decision makers and researchers in business, industry, government, and academia.
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