Автор: Gimbutas, Marija Название: Living goddesses ISBN: 0520229150 ISBN-13(EAN): 9780520229150 Издательство: Wiley Рейтинг: Цена: 4594.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marija Gimbutas wrote and taught with rare clarity in her original - and originally shocking - interpretation of prehistoric European civilization. This text contains the distillation of her studies, combined with new disco veries, insights, and analysis.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Barton Susan Название: Healthy Living in the Alps ISBN: 0719095654 ISBN-13(EAN): 9780719095658 Издательство: NBN International Рейтинг: Цена: 4222.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Healthy living in the Alps examines the relationship between the search for relief from respiratory diseases, such as tuberculosis, in high alpine resorts and the development in the same places of winter sports tourism. The first winter visitors to the Swiss Alps began to arrive in the 1860s and were encouraged to take outdoor exercise as part of their cure regime. They also had healthy visitors and companions who sought recreation while the invalids were resting as part of the sanatoria routine. Demonstrating that this is not just part of the history of Switzerland but of Britain too, biographical backgrounds of British visitors to the resorts give depth and context to a history of health and winter sports tourism by looking at the kind of people who would spend months of the year in the Alps. A discussion of the application of modern technologies creates an overall view of the growth of health and sports tourism in Switzerland.
Автор: Tucker Название: Living with Tourism ISBN: 1138008672 ISBN-13(EAN): 9781138008670 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A detailed analysis of the interactions between tourists, the local community and place, this book shows how community ownership and participation in tourism affect the politics of representation and identity and the nature of the tourist experience.
Автор: Snyman, Susan Название: Living on the Edge ISBN: 0367702908 ISBN-13(EAN): 9780367702908 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Описание: This is a useful title for all non-native English speakers wishing to improve their language skills for these hugely popular and expanding industries.
Автор: Page, Stephen J. , Connell, Joanne Название: Tourism A Modern Synthesis, 5 ed. ISBN: 0367437368 ISBN-13(EAN): 9780367437367 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges.
Автор: Tajeddini Kayhan Название: Tourism, Hospitality and Digital Transformation ISBN: 036715000X ISBN-13(EAN): 9780367150006 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
Автор: Slocum, Susan L. , Aidoo, Abena , McMahon, Kelly Название: The Business of Sustainable Tourism Development and Management ISBN: 1138492167 ISBN-13(EAN): 9781138492165 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Business of Sustainable Tourism Development and Management provides a comprehensive introduction to sustainable tourism, crucially combining both theoretical and practical approaches to equip students with the tools to successfully manage a sustainable tourism business or destination.
Описание: This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better understanding contemporary tourism discourses and the broader societal structures of power and ideologies in which they are situated.
Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama Название: Tourism Innovation: Technology, Sustainability and Creativity ISBN: 0367077892 ISBN-13(EAN): 9780367077891 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.
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