Fundamentals of Marketing, Stone, Marilyn

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 10160.00 р.
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Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Название: Fundamentals of Business-to-Business Marketing
ISBN: 3319124625 ISBN-13(EAN): 9783319124629
Издательство: Springer
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Цена: 9781.00 р.
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Описание: ГЇВїВЅ This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.

Автор: Lockhart Johanna M.
Название: Fundamentals of School Marketing
ISBN: 1475829965 ISBN-13(EAN): 9781475829969
Издательство: Rowman & Littlefield Publishers
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Цена: 6336.00 р.
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Описание:

Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school s marketing efforts. Finally, three real-life school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education."

Автор: Michael Kleinaltenkamp; Wulff Plinke; Ian Wilkinso
Название: Fundamentals of Business-to-Business Marketing
ISBN: 3319385216 ISBN-13(EAN): 9783319385211
Издательство: Springer
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Цена: 9781.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: ГЇВїВЅ This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.

Автор: Mawson
Название: The Fundamentals of Hospitality Marketing
ISBN: 0826448321 ISBN-13(EAN): 9780826448323
Издательство: Cengage Learning
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Цена: 7443.00 р.
Наличие на складе: Нет в наличии.

Описание: Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry through the use of examples.

Автор: Lockhart Johanna M.
Название: Fundamentals of School Marketing
ISBN: 1475829957 ISBN-13(EAN): 9781475829952
Издательство: Rowman & Littlefield Publishers
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Цена: 11405.00 р.
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Описание: Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex en...

Автор: Visser, Marjolein Sikkenga, Berend Berry, Mike
Название: Digital marketing fundamentals
ISBN: 9001749844 ISBN-13(EAN): 9789001749842
Издательство: Taylor&Francis
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Цена: 9492.00 р.
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Описание: Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

Автор: Withey, Frank
Название: CIM Coursebook Marketing Fundamentals 07/08
ISBN: 0750685468 ISBN-13(EAN): 9780750685467
Издательство: Taylor&Francis
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Цена: 5051.00 р.
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Автор: Withey, Frank
Название: CIM Coursebook 06/07 Marketing Fundamentals
ISBN: 0750680075 ISBN-13(EAN): 9780750680073
Издательство: Taylor&Francis
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Цена: 3520.00 р.
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Автор: Mackay, Adrian
Название: Fundamentals and Practice of Marketing
ISBN: 075065449X ISBN-13(EAN): 9780750654494
Издательство: Taylor&Francis
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Цена: 7348.00 р.
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Автор: Clare Harris
Название: The Fundamentals of Digital Fashion Marketing
ISBN: 1474220851 ISBN-13(EAN): 9781474220859
Издательство: Bloomsbury Academic
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Цена: 4750.00 р.
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Описание: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Автор: Baines, Paul (professor Of Political Marketing And Associate Dean (business & Civic Engagement), Professor Of Political Marketing And Associate Dean (
Название: Fundamentals of marketing 2e
ISBN: 0198829256 ISBN-13(EAN): 9780198829256
Издательство: Oxford Academ
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Цена: 8077.00 р.
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Описание: Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.