Автор: Li, Xiang (Robert) Название: Chinese Outbound Tourism 2.0 ISBN: 1774635690 ISBN-13(EAN): 9781774635698 Издательство: Taylor&Francis Рейтинг: Цена: 12707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Arlt, Wolfgang Название: China`s Outbound Tourism ISBN: 0415365368 ISBN-13(EAN): 9780415365369 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Chinese outbound tourism 2.0 ISBN: 1771881801 ISBN-13(EAN): 9781771881807 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourth largest source of outbound travel in the world. The new Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial "west-meets-east" moments, the new Chinese tourists are showing up at their doors and presenting new challenges for marketing and service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market. The book reflects on the paths of the Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations.
For practitioners around the world (e.g., destination policymakers and marketers, travel and tourism service providers, owners, and managers), this book provides hands-on guidance on understanding tourists from Mainland China. For tourism scholars, educators, and students, this book provides basic yet essential knowledge on the Chinese outbound travel market and tourist behavior and points out important future directions. Most tourism programs today have an international component in their curriculum, usually including a global tourism class. This book serves as an excellent supplemental reading for students in these classes.
Автор: Plebe, Alessio (University of Messina, Italy) Perconti, Pietro (Dept. of cognitive science, University of Messina, Italy) Название: Chinese Outbound Tourist Behaviour ISBN: 0367639181 ISBN-13(EAN): 9780367639181 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China`s tourism market, explores Chinese tourists` behaviour, and considers how the country`s tourism landscape will expand in the future.
Описание: This book is devoted to the analysis of the three main tasks of China`s tourism development: Firstly, the theory of tourism development since the initiation of reform and opening-up. Thirdly, the mold and policy used in the course of development. The book pursues three major objectives: firstly, to portray the stage of development;
Описание: This book is devoted to the analysis of the three main tasks of China’s tourism development: Firstly, the theory of tourism development since the initiation of reform and opening-up. Secondly, the practice and problems in infrastructure building. Thirdly, the mold and policy used in the course of development. The book pursues three major objectives: firstly, to portray the stage of development; secondly, to analyze the specific experience in China’s case; thirdly, to review theory and try to put forward advice on investment and management.
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