Автор: Spivey, Nigel Название: The Ancient Olympics ISBN: 0199602697 ISBN-13(EAN): 9780199602698 Издательство: Oxford Academ Рейтинг: Цена: 1689.00 р. Наличие на складе: Поставка под заказ.
Описание: A portrait of the Greek Olympics as they really were - fierce contests between bitter rivals, in which victors won kudos and rewards, and losers faced scorn and even assault. After reading this book, no one will see the Olympics as a graceful display of Greek beauty again, but as war by other means.
Автор: James Stout Название: The Popular Front and the Barcelona 1936 Popular Olympics ISBN: 9811380708 ISBN-13(EAN): 9789811380709 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book deals with the events leading up to the 1936 Popular Olympics which would have united the Popular Front in opposition to the Berlin Olympics. The book also examines the planned events and locations for the Popular Olympics as well as the international funding that the games secured.
Автор: Sugden John Название: Watching the Olympics ISBN: 0415578337 ISBN-13(EAN): 9780415578332 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels.
The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society.
With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism's political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.
Автор: Kyle Keiderling Название: Olympic Collision: The Story of Mary Decker and Zola Budd ISBN: 0803290845 ISBN-13(EAN): 9780803290846 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3505.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
It remains one of the most memorable moments in modern Olympic history. At the 1984 summer games in Los Angeles, a raucous crowd of ninety thousand saw their favorite in the women’s 3,000-meter race, Mary Decker, go down. An audience of two billion around the world witnessed the mishap and listened to the instantaneous accusations against the suspected culprit, Zola Budd.
Just seventeen, the South African Budd had already been the target of a vicious and vocal campaign by the antiapartheid lobby after she transferred to the British team in order to compete at the games. Decker, at twenty-six, was America’s golden girl, ready to overcome years of bad luck and injuries to rightfully take the Olympic gold for which she had waited so long. With three laps to go, Decker and Budd’s feet became tangled. Decker went down and didn’t get up, wailing in primal agony as her gold medal hopes vanished. Decker’s stumbles continued in the race’s aftermath when she refused Budd’s apology and race officials found her, not Budd, at fault for the collision. Although both women found success after the Olympics, neither could escape the long shadow of the infamous event that forever changed both of their lives and defines them in popular culture to this day.
Olympic Collision follows Decker and Budd through their lives and careers, telling the story behind the controversy; the account that emerges is certain to revise the view Americans, in particular, have held since that fateful day in Los Angeles more than thirty years ago. Olympic Collision relives one of the most famous incidents in Olympic history, its legacy, and what has happened to both athletes since.
Автор: Rider Toby C. Название: Cold War Games: Propaganda, the Olympics, and U.S. Foreign Policy ISBN: 0252081692 ISBN-13(EAN): 9780252081699 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3129.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is the early Cold War. The Soviet Union appears to be in irresistible ascendance and moves to exploit the Olympic Games as a vehicle for promoting international communism. In response, the United States conceives a subtle, far-reaching psychological warfare campaign to blunt the Soviet advance.
Drawing on newly declassified materials and archives, Toby C. Rider chronicles how the U.S. government used the Olympics to promote democracy and its own policy aims during the tense early phase of the Cold War. Rider shows how the government, though constrained by traditions against interference in the Games, eluded detection by cooperating with private groups, including secretly funded émigré organizations bent on liberating their home countries from Soviet control. At the same time, the United States utilized Olympic host cities as launching pads for hyping the American economic and political system. Behind the scenes, meanwhile, the government attempted clandestine manipulation of the International Olympic Committee. Rider also details the campaigns that sent propaganda materials around the globe as the United States mobilized culture in general, and sports in particular, to fight the communist threat.
Deeply researched and boldly argued, Cold War Games recovers an essential chapter in Olympic and postwar history.
Описание: This book deals with the events leading up to the 1936 Popular Olympics which would have united the Popular Front in opposition to the Berlin Olympics. The book also examines the planned events and locations for the Popular Olympics as well as the international funding that the games secured.
Автор: Lindsay, I. Название: Living with london`s olympics ISBN: 1349498556 ISBN-13(EAN): 9781349498550 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The quadrennial summer Olympic Games produces the world`s biggest single-city cultural event. Drawing on ethnographic work around the London 2012 Games, this book contrasts the rhetoric and reality of mega-event delivery and shows that the notions of beneficial Olympic legacies and delivery benefits for host communities are, for most, unobtainable.
Автор: Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin Название: Olympic Marketing ISBN: 0415587867 ISBN-13(EAN): 9780415587860 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.
Название: London olympics and urban development ISBN: 113836391X ISBN-13(EAN): 9781138363915 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
As London sought to use the Olympics to achieve an ambitious programme of urban renewal in the relatively socially deprived East London it attracted global attention and sparked debate. This book provides an in-depth study of the transformation of East London as a result of the 2012 Summer Olympic and Paralympic Games. Government and event organisers use legacies of urban renewal to justify hosting the world's leading sports mega-event, this book examines and evaluates those legacies.
The London Olympics and Urban Development: the mega-event city is composed of new research, conducted by academics and policy makers. It combines case study analysis with conceptual insight into the role of a sports mega-events in transforming the city. It critically assesses the narrative of legacy as a framework for legitimizing urban changes and examines the use of this framework as a means of evaluating the outcomes achieved.
This book is about that process of renewal, with a focus on the period following the 2012 Games and the diverse social, political and cultural implications of London's use of the narrative of legacy.
Автор: Caffrey, Kevin Название: The Beijing Olympics: Promoting China ISBN: 0415593980 ISBN-13(EAN): 9780415593984 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Автор: Weisbord, Robert G. Название: Racism and the Olympics ISBN: 141285668X ISBN-13(EAN): 9781412856683 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Pak Lei Chong Gladys Название: Chinese Subjectivities and the Beijing Olympics ISBN: 1783489871 ISBN-13(EAN): 9781783489879 Издательство: Неизвестно Рейтинг: Цена: 39083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chinese Subjectivity and the Beijing Olympics develops the Foucauldian concept of productive power through examining the ways in which the Chinese government tried to mobilize the population to embrace its Olympic project through deploying various sets of strategies and tactics.
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