The Beijing Olympics: Promoting China, Caffrey, Kevin
Автор: Spivey, Nigel Название: The Ancient Olympics ISBN: 0199602697 ISBN-13(EAN): 9780199602698 Издательство: Oxford Academ Рейтинг: Цена: 1689.00 р. Наличие на складе: Поставка под заказ.
Описание: A portrait of the Greek Olympics as they really were - fierce contests between bitter rivals, in which victors won kudos and rewards, and losers faced scorn and even assault. After reading this book, no one will see the Olympics as a graceful display of Greek beauty again, but as war by other means.
Автор: Rider Toby C. Название: Cold War Games: Propaganda, the Olympics, and U.S. Foreign Policy ISBN: 0252081692 ISBN-13(EAN): 9780252081699 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3129.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is the early Cold War. The Soviet Union appears to be in irresistible ascendance and moves to exploit the Olympic Games as a vehicle for promoting international communism. In response, the United States conceives a subtle, far-reaching psychological warfare campaign to blunt the Soviet advance.
Drawing on newly declassified materials and archives, Toby C. Rider chronicles how the U.S. government used the Olympics to promote democracy and its own policy aims during the tense early phase of the Cold War. Rider shows how the government, though constrained by traditions against interference in the Games, eluded detection by cooperating with private groups, including secretly funded émigré organizations bent on liberating their home countries from Soviet control. At the same time, the United States utilized Olympic host cities as launching pads for hyping the American economic and political system. Behind the scenes, meanwhile, the government attempted clandestine manipulation of the International Olympic Committee. Rider also details the campaigns that sent propaganda materials around the globe as the United States mobilized culture in general, and sports in particular, to fight the communist threat.
Deeply researched and boldly argued, Cold War Games recovers an essential chapter in Olympic and postwar history.
Автор: Pak Lei Chong Gladys Название: Chinese Subjectivities and the Beijing Olympics ISBN: 178348988X ISBN-13(EAN): 9781783489886 Издательство: Неизвестно Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chinese Subjectivity and the Beijing Olympics develops the Foucauldian concept of productive power through examining the ways in which the Chinese government tried to mobilize the population to embrace its Olympic project through deploying various sets of strategies and tactics.
Автор: Pak Lei Chong Gladys Название: Chinese Subjectivities and the Beijing Olympics ISBN: 1783489871 ISBN-13(EAN): 9781783489879 Издательство: Неизвестно Рейтинг: Цена: 39083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chinese Subjectivity and the Beijing Olympics develops the Foucauldian concept of productive power through examining the ways in which the Chinese government tried to mobilize the population to embrace its Olympic project through deploying various sets of strategies and tactics.
Автор: Martinez, D.P. Название: Documenting the Beijing Olympics ISBN: 0415575486 ISBN-13(EAN): 9780415575485 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Нет в наличии.
Описание: This open access book brings together oral histories that record the experiences of individuals with intellectual disabilities in Shanghai as they participate in their careers. An appendix provides a compilation of employment policies related to people with intellectual disabilities, particularly with respect to Shanghai.
Описание: This open access book contains the oral histories that were inspired by the work of the Special Olympics in conjunction with the 50th anniversary of its founding.
Автор: Alford William P., Liao Mei, Cui Fengming Название: An Oral History of the Special Olympics in China Volume 1: Overview ISBN: 9811551316 ISBN-13(EAN): 9789811551314 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This open access book is unique in presenting the first oral history of individuals with an intellectual disability and their families in China.
Автор: Ferrand Alain Название: Olympic Marketing ISBN: 0415587875 ISBN-13(EAN): 9780415587877 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement.
This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.
Something in the Air is Richard Hoffer’s gripping sports narrative that tells the individual stories of the athletes who gathered in Mexico City in 1968, a year of dramatic upheaval around the world. Racial tensions were high on the U.S. Olympic team, where inflamed black athletes had to choose between demands for justice, on the one hand, and loyalty to country, on the other.
Although basketball star Lew Alcindor (later to become the great Kareem Abdul-Jabbar) decided not to participate, heavyweight boxer George Foreman not only competed and won a gold medal but waved a miniature American flag at foreign judges. Sprinters Tommie Smith and John Carlos became as famous for their raised-fist gestures of protest as for their speed on the track. No one was prepared for Bob Beamon’s long jump, which broke the world record by a staggering twenty-two inches. And then there was Dick Fosbury, the goofball high jumper whose backward, upside-down approach to the bar (the “Fosbury Flop”) baffled his coaches while breaking records.
Filled with human drama, Something in the Air is a powerful, unforgettable tale that will resonate with sports fans and readers of social history alike. This edition features a new afterword by the author on the fiftieth anniversary of the Olympics.
Название: Evaluating the Local Impacts of the Rio Olympics ISBN: 0367511843 ISBN-13(EAN): 9780367511845 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book evaluates the local impacts and legacies of the Olympics in Rio by comparing Rio2016 with other Olympic experiences and evaluating the ways in which the Games served the city.
Название: The Politics of the Olympics ISBN: 1857436873 ISBN-13(EAN): 9781857436877 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Essays in this collection focus on numerous political aspects of the Olympics from a variety of different perspectives, with a glossary that contains a range of politically relevant entries relating to famous and infamous Olympic athletes, Olympic movement personnel and events and broader political issues and developments which have affected the modern Games.
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