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Olympic Marketing, Ferrand Alain



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Цена: 3865р.
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 588 шт.  Склад Америка: 58 шт.  
При оформлении заказа до: 21 авг 2020
Ориентировочная дата поставки: Начало - середина сентября

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Автор: Ferrand Alain
Название:  Olympic Marketing   (Алэн Ферранд: Олимпийский маркетинг)
Издательство: Taylor&Francis
Классификация:
Продажи и маркетинг
Сфера обслуживания
Спорт и активный отдых
Спортивные события, туры и организации

ISBN: 0415587875
ISBN-13(EAN): 9780415587877
ISBN: 0-415-58787-5
ISBN-13(EAN): 978-0-415-58787-7
Обложка/Формат: Paperback
Страницы: 296
Вес: 0.43 кг.
Дата издания: 30.04.2012
Серия: Economics/Business/Finance
Язык: ENG
Иллюстрации: 34 tables, black and white
Размер: 239 X 157 X 22
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Sports & outdoor recreation, BUSINESS & ECONOMICS / International / Marketing,SPORTS & RECREATION / General,SPORTS & RECREATION / Olympics
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.



Strategic Marketing

Автор: Cravens David
Название: Strategic Marketing
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
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Цена: 4598 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Marketing 3.0: From Products to Customers to the Human Spirit

Автор: Kotler Philip
Название: Marketing 3.0: From Products to Customers to the Human Spirit
ISBN: 0470598824 ISBN-13(EAN): 9780470598825
Издательство: Wiley
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Цена: 1984 р.
Наличие на складе: Поставка под заказ.

Описание: From Products to Customers to the Human Spirit. Marketing guru Philip Kotler explains why the future of marketing lies in creating products, services and company cultures that inspire, include and reflect the values of target customers. In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. This book is in the forefront of this new tide sweeping though the nature of marketing.

Airport Marketing

Автор: Halpern
Название: Airport Marketing
ISBN: 0415529395 ISBN-13(EAN): 9780415529396
Издательство: Taylor&Francis
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Цена: 4388 р.
Наличие на складе: Поставка под заказ.

Описание:

In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. 

This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications.

The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.

Project Marketing: Beyond Competitive Bidding

Автор: Bernard Cova
Название: Project Marketing: Beyond Competitive Bidding
ISBN: 0471486647 ISBN-13(EAN): 9780471486640
Издательство: Wiley
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Цена: 5328 р.
Наличие на складе: Поставка под заказ.

Описание: "Project Marketing: Beyond Competitive Bidding" is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. The book pvides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. "Project Marketing: Beyond Competitive Bidding" can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.

Scenarios in Marketing: From Vision to Decision

Автор: Gill Ringland, Laurie Young
Название: Scenarios in Marketing: From Vision to Decision
ISBN: 0470032723 ISBN-13(EAN): 9780470032725
Издательство: Wiley
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Цена: 3343 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. This book provides case studies that show you how they`ve helped top companies like Pfizer, Nestle and Courvoisier to do just that. It also explores how scenarios have driven creativity in a range of consumer marketing applications.

Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
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Цена: 2822 р.
Наличие на складе: Невозможна поставка.

Описание: Providing a modern, self-contained exposition of the theory of algebraic function fields, this work introduces VD Goppa`s algebraic-geometric codes. It also includes a decoding algorithm for these codes as well as a discussion of their subfield subcodes and trace codes. It is useful to students in algebraic geometry and coding theory.

Handbook of marketing scales

Название: Handbook of marketing scales
ISBN: 1412980186 ISBN-13(EAN): 9781412980180
Издательство: Sage Publications
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Цена: 17477 р.
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Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Entrepreneurial Marketing

Автор: Nijssen Ed
Название: Entrepreneurial Marketing
ISBN: 0415722217 ISBN-13(EAN): 9780415722216
Издательство: Taylor&Francis
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Цена: 4179 р.
Наличие на складе: Поставка под заказ.

Описание: How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Рейтинг:
Цена: 1775 р.
Наличие на складе: Поставка под заказ.

Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Database marketing

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 7947 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. The authors present a treatment of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, they cover the full spectrum of principles and topics related to database marketing.

Marketing Technology as a Service: Proven Techniques that Create Value

Автор: Laurie Young and Bev Burgess
Название: Marketing Technology as a Service: Proven Techniques that Create Value
ISBN: 0470748400 ISBN-13(EAN): 9780470748404
Издательство: Wiley
Рейтинг:
Цена: 3865 р.
Наличие на складе: Поставка под заказ.

Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

Автор: Taylor Eric II, Riklan David
Название: Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing
ISBN: 0470888415 ISBN-13(EAN): 9780470888414
Издательство: Wiley
Рейтинг:
Цена: 1462 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing has become more competitive and ubiquitous than ever before. In this current economic climate, entrepreneurs and small to mid-size businesses have been driven to look for alternative ways to market their products and services effectively and cost-efficiently. At the same time, the Internet has provided them the opportunity to challenge the Fortune 500s. Mastering the World of Marketing is the definitive marketing resource every business needs to survive and thrive. This desk-top, insanely value-packed, comprehensive book provides the best marketing strategies, tactics, tips, and advice from more than 50 of the top marketers in the world. There are millions of ways to go-to market. Businesses have an unlimited choice of strategies and philosophies they can implement to generate leads, create brand recognition, and capture new customers. Mastering the World of Marketing covers marketing techniques that can accommodate any organizations marketing budget, including: networking, word of mouth marketing, customer referrals, yellow page directories, television, radio, outdoor (roadside billboards), print, email marketing, internet marketing, social media marketing, public relations and advertising. Contributors include: Peter Shankman, Seth Godin, Chris Brogan, Jack Trout, Yanik Silver, Jay Abraham, Joe Calloway, Peter Lencioni, Guy Kawasaki, Dan Lok, Gary Vaynercuk, Dan Kennedy, Regis McKenna, Robert Cialdini, Joel Comm, David Meerman Scott, Jay Conrad Levinson, Mark Jeffrey, John Andrew Davis, Michael Masterson, Anne Libera, John Arnold, Peter Fisk, Sam Richter, John J. Burnett, Joel Greenblatt, Robert F. Hartley, John L. Mariotti, Chris Treadaway, Mari Smith, David A. Aaker, Philip Kotler, John Grant, Bob Burg, Larry Weber, Richard Rosen, Don Sexton, Mark Joyner, Tom Antion, Adam Richardson, Scott Stratten, Ken Evoy, Mark Victor Hansen, Lon Safko, John Jantsch, Al Reis, Joe Vitale, Michel Fortin, W. Chan Kim, Renee Mauborgne, and Alexander Chernev.


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