Автор: Bosworth, Michael T. Название: Solution selling ISBN: 0786303158 ISBN-13(EAN): 9780786303151 Издательство: McGraw-Hill Рейтинг: Цена: 6004.00 р. Наличие на складе: Поставка под заказ.
Описание: Solution Selling is the most comprehensive sales and sales management process available today.
Автор: Charlesworth, Alan, Название: Digital marketing : ISBN: 036770658X ISBN-13(EAN): 9780367706586 Издательство: Taylor&Francis Рейтинг: Цена: 26136.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.
Автор: Mcfarland, Brian Название: Redd+ and business sustainability ISBN: 1909293334 ISBN-13(EAN): 9781909293335 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a detailed look at REDD+ business case studies and best practice and highlights the future of REDD+ in providing a promising mechanism for financing forest conservation while increasing the sustainability and profitability of forward-thinking companies.
How can sustainability leaders reverse tropical deforestation? What exactly are payment for ecosystem service forest conservation projects, otherwise known as Reducing Emissions from Deforestation and Degradation (REDD+), and how can these projects contribute to business sustainability and profitability?
Tropical forests are quickly disappearing - at a rate of nearly one football or soccer field every few seconds. REDD+ simultaneously offers a scalable conservation finance mechanism and a platform for business sustainability. This book focuses on the nexus between tropical forest conservation projects and the sustainability practices of major global businesses.
This book contextualizes the issues, defines REDD+ and focuses on its significance to business sustainability including: the role of REDD+ in mitigating global greenhouse gas emissions while reducing business risk to a changing climate; as part of a firm's philanthropic work; a mechanism to increase consumer loyalty; benefitting upstream local communities and ecosystem services; enhancing corporate social responsibility image and upholding corporate principles; and providing unique marketing opportunities and product positioning through private-sector support of charismatic REDD+ projects.
Описание: Foreword.- Preface.- Channels of Distribution.- Comparative Marketing.- Consumer Behavior.- Health Services Marketing.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing and Non-Profit Organizations.- Marketing Research.- Marketing and Society.- Physical Distribution and Logistics.- Promotions.- Public Policy.- Quantitative Analysis.- Small Business Management/Marketing.- Research in Progress.- Miscellaneous.
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science(JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Описание: Consumer Behavior.- Distribution/Sales Force Management.- European Contributions to Marketing.- Industrial Marketing.- International Marketing.- Marketing Education/Macro Marketing.- Minority Marketing.- Promotion and Pricing.- Research Methodology.- Retailing.- Service Marketing.- Strategic Marketing.
Автор: Ajay K. Manrai; H. Lee Meadow Название: Global Perspectives in Marketing for the 21st Century ISBN: 3319386972 ISBN-13(EAN): 9783319386973 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.
Автор: M. Joseph Sirgy; Kenneth D. Bahn; Tunc Erem Название: Proceedings of the 1993 World Marketing Congress ISBN: 3319386956 ISBN-13(EAN): 9783319386959 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Автор: Robert L. King Название: Minority Marketing: Issues and Prospects ISBN: 331938693X ISBN-13(EAN): 9783319386935 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects.
Автор: K. Grant; I. Walker Название: Proceedings of the 1995 World Marketing Congress ISBN: 3319386921 ISBN-13(EAN): 9783319386928 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Автор: Pravat K. Choudhury Название: Proceedings of the 1996 Multicultural Marketing Conference ISBN: 3319386913 ISBN-13(EAN): 9783319386911 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia.
Описание: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.
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