Strategic Financial and Investor Communication, Westbrook, Ian
Автор: Men, Linjuan Rita (university Of Florida, U.s.a.) Название: Strategic communication for startups and entrepreneurs in china ISBN: 0367222841 ISBN-13(EAN): 9780367222840 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Автор: Kuehn S & Lingwall J Название: The Basics of Media Writing ISBN: 1506308104 ISBN-13(EAN): 9781506308104 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.
Автор: Alexander V. Laskin Название: The Handbook of Financial Communication and Investor Relations ISBN: 1119240786 ISBN-13(EAN): 9781119240785 Издательство: Wiley Рейтинг: Цена: 26128.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication
Featuring contributions from leading scholars and practitioners in financial communication and related fields--including public relations, corporate communications, finance, and accounting-- this volume in the critically acclaimed "Handbooks in Communication and Media" seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world.
The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications.
Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations
Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas
Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector
Addresses "big-picture" strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more
This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.
Описание: PART I: FROM BROKEN INVESTMENT MODELS TO SUSTAINABLE STRATEGIC INVESTING FRAMEWORK 1. Perils of the Misguided Investor 2. Why Traditional Investment Models Don't Work 3: Putting the Investor Back at the Core of Investment Strategy 4. The Essence of Strategy 5. The Empowered Investor: A New Paradigm of Investing PART II: HOW TO BE A SUCCESSFUL STRATEGIC INVESTOR 6. Two Paths to Your Investment Strategy 7. What Should an Effective Investment Strategy Contain? 8. How to Develop a Strategy for Wealth Creation 9. Putting Everything Together
Автор: Austin Erica Weintraub Название: Strategic Public Relations Management ISBN: 0415517699 ISBN-13(EAN): 9780415517690 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Автор: Hansen-horn, Tricia Horn, Adam E. Название: Strategic planning for public relations ISBN: 1433120917 ISBN-13(EAN): 9781433120916 Издательство: Peter Lang Рейтинг: Цена: 6514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.
Автор: Hansen-horn, Tricia Horn, Adam E. Название: Strategic planning for public relations ISBN: 1433120925 ISBN-13(EAN): 9781433120923 Издательство: Peter Lang Рейтинг: Цена: 25866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.
Автор: Graham, Phil Название: Strategic communication, corporatism, and eternal crisis ISBN: 1138636290 ISBN-13(EAN): 9781138636293 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI's techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI's influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the "globalisation" project of the mid-1990s.
Название: Strategic Communication, Social Media and Democracy ISBN: 1138841161 ISBN-13(EAN): 9781138841161 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
Автор: Dimitrov Название: Strategic Silence ISBN: 113810003X ISBN-13(EAN): 9781138100039 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical?
Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication.
Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent?
Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.
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