Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Chernev Alexander Название: Strategic Marketing Management - Theory and Practice ISBN: 1936572583 ISBN-13(EAN): 9781936572588 Издательство: Неизвестно Рейтинг: Цена: 16553.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Автор: Julie Bromley, Terri Ann Leidich Название: Book Marketing for Authors: Get ready, Get set, Succeed! ISBN: 1608082458 ISBN-13(EAN): 9781608082452 Издательство: Неизвестно Рейтинг: Цена: 1786.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mindset that once they are published, their publisher handles all marketing and the sales come in like magic. In todays world, that is not reality, no matter how you are published. Written by publisher and author Terri Ann Leidich and author marketing coach and support Julie Bromley, this book simplifies marketing by taking the approach of Get Ready, Get Set, Succeed.
Автор: Sexton, Donald Название: Trump university marketing 101 ISBN: 0470453079 ISBN-13(EAN): 9780470453070 Издательство: Wiley Рейтинг: Цена: 2691.00 р. Наличие на складе: Поставка под заказ.
Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.
Автор: Alastair Morrison, Ulrike Gretzel Название: Tourism Marketing: In the Age of the Consumer ISBN: 0415726360 ISBN-13(EAN): 9780415726368 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.
Everyday Book Marketing is for the published author who is not only a writer but who also may have another career, a family, and any number of other obligations that require fitting book promotion into a budget where both hours and dollars may be hard to find. This book will guide you on the journey from Writer to Marketing Pro, offering essential marketing tools along the way-including such book promotion basics as how to schedule a book tour and how to make the most of social media to how to keep the buzz going long after your launch date.
Everyday Book Marketing is divided into easily accessible sections that cover not only what you'll need to handle before publication, such as establishing a blog and website, but what you can do during your book launch and beyond. It also offers tips and advice for how to keep the never-ending tasks of book promotion manageable, whether you have ten minutes a day or two hours a day.
Also included are Q&As with a range of authors and industry experts-from fiction authors and poets to librarians and event managers-who provide such invaluable tips as how to present yourself as an author, how to reach out to event coordinators, and how to find new readers both within your community and beyond.
Автор: Cooke, Chantal Название: Authority guide to marketing your business book ISBN: 1909116610 ISBN-13(EAN): 9781909116610 Издательство: Неизвестно Рейтинг: Цена: 1792.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book you will find 52 tips explaining what you should do, when you should do it and some help getting you there. Some great tips are: use social media to promote your book; share your book and always have it on hand; get those reviews!
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Kotler Philip, Kartajaya Hermawan, Setiawan Iwan Название: Marketing 5.0 ISBN: 1119668514 ISBN-13(EAN): 9781119668510 Издательство: Wiley Рейтинг: Цена: 3802.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In states with weak institutions and strong ethno-regional challengers, consolidating politically by developing a strategic rural coalition is the necessary first step towards state building, economic development, and democratization. Through demonstrating this, Rabinowitz upends the long-held assumption that African leaders must only cater to urban constituents to secure their rule.
Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactics
Do you want 1000's of Relevant Instagram Followers? Do you want to discover how to turn these Followers into long-term paying customers? Do you want to discover how to get 'Your Tribe' asking you to sell to them? (Yes, it's possible )
While having thousands of followers and likes can be great for your Ego, what use are they if they aren't related to your niche, and more importantly will NEVER become your customers.
Being Successful on Social Media is all about to turning your followers into paying customers, and then having these customers come back again and again, until they literally ask you to release more products
Whether you're looking to grow your business, build a personal brand or rapidly grow niche Instagram accounts, this practical blueprint will show you exactly how to go from 0 followers, to engaged & relevant followers in no time.
Instagram is currently a wide open playground that the majority of businesses just aren't capitalizing on....But you have the opportunity to be different.
P.S. Instagram have recently updated a LOT of their platform, therefore, it's more important than ever to get the up to date information you and your business need to crush Instagram marketing like never before
Here's a preview of what's inside...
Exactly How to Monetize Your Instagram to Earn $1000's EVERY single month (This Works For BOTH Businesses & Personal Brands)
How to Optimize Every Aspect Of Your Instagram Profile to Skyrocket it's Growth (Including 5 Simple Tricks You Need To Know For 2021)
3 Simple, Yet Incredibly Effective, Ways to Ethically Profit From Your Raving Followers & Fans
10 Essential Tips to Drastically Increase Your Engagement (Essential If You Want To Monetize Your Account...)
Why Knowing Your Exact Niche Is CRUCIAL & 3 Successful Example Accounts In Very Targeted Niches
The Secrets To Leveraging The Instagram Algorithm & Features To Grow Your Brand & Business
5 Tips For Unlimited Inspiration & Ideas For Creating Original & Engagement Friendly Content That Your Followers LOVE
How To Make $100's EVERY DAY Even if You Have ZERO Products or Services to Sell
The Truth On Whether You Should Hire A Social Media Manager Or Agency & 3 Pros & Cons To Both Sides
The Easy to Follow Step by Step Blueprint to Paid Instagram Advertising to Blow Up Your Account & Promote Your Products / Service
The BEST Strategy for Marketing Your New Products/ Services as Soon as They are Released
How This 1 Tip Could MASSIVELY Increase Trust & Engagement Between You and Your Followers
And that barely even begins to scratch the surface
Even if you've never even heard of Instagram marketing before, even if you've never opened your own Instagram account & even if you've never heard of 'Influencers' or 'Personal Brands' this book outlines exactly how you can utilize the untapped market of Instagram to rapidly grow your businesses (or Personal Brand) in 2021.
So, If You Want The Practical Blueprint To All But Guaranteed Instagram Success In 2021, Then Scroll Up And Buy This Book Today.
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